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Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.
Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.
The FCC ruled on manual dialing for brands that use automated text message platforms.
As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.
Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.
Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.
Facebook is introducing a CRM-like system to help marketers form connections with their target audience and expand their reach.
LinkedIn improves their capabilities so advertisers can better target the professional audiences they need to reach.
A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.
Political campaigns must have sophisticated digital marketing strategies to target voters across channels.
Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.
As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.
Both CPM- and CPA-based email marketing campaigns have value, but each has a role within balanced marketing campaigns.
A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.
Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.
Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers
Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.
31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.
From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.
Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.