Email and Messaging News


Sleep Number Takes Advantage Of Hulu’s Interactive Ad Unit

March 11, 2019 Victoria Pallien

Tying email engagement to video campaigns, Hulu is offering their new interactive advertising to marketers everywhere. The first brand to try it out the streaming service’s new advertising option was Sleep Number.

As over-the-top (OTT) TV platforms replace primetime television in consumer homes, more brands are actively transferring their budgets to these interactive ad experiences.

Hulu Engages Consumers Through Video And Email

Over the past several weeks, Sleep Number has been working with Hulu to introduce interactive ads, which allow viewers to request offers from Sleep Number. Requested offers are sent to viewers via email, defaulting to the email addresses registered to their Hulu accounts.

Hulu’s Interactive Ads Can Boost Consumer-Brand Relationships

Marketing Dive reported that consumers are seeking more “memorable experiences and relevant, personalized marketing content from brands.” Hulu interactive advertisements can be used to engage consumers with special offers, ask them to sign up for newsletters or schedule test drives, all of which may encourage relationships.

According to Hulu, interactive ads can boost ad recall by 50% and purchase intent by 45%.

The streaming service is also offering pause ads and episodic ads. Hulu is proceeding with multiple initiatives that aim to engage consumers and offer marketers more robust options, including one-to-one messaging.

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About the Author

Victoria Pallien

Victoria Pallien is a Marketing Communications Writer at Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. DMS helps its clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. DMS performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. DMS is continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries. Since its inception, DMS has demonstrated incredible year-over-year growth which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016, 2017 and 2018.

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