Other content in this Stream
This Earth Day, many environmental nonprofits are engaging donors with content marketing and virtual events.
Although plans for the fall are still being decided, many higher education institutions are using digital strategies to promote summer programs and courses.
As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.
Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.
Twitter conversation settings have been extended to paid ads, allowing advertisers to personalize engagement.
For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.
CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.
Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.
Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.
As more and more people get vaccinated, many consumers are planning trips and booking travel.
Female consumers are not monolithic, and brands need to be aware of changes in behaviors, values and habits because of the pandemic.
Home insurance brands use digital strategies and differentiation to reach consumers.
Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”
Many women CMOs are taking the lead on digital activations and innovations at consumer brands around the world, with eyes toward an increasingly digital landscape in the future.
Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.
By implementing digital strategies across their first-party channels, major mortgage brands are poised to engage and convert homeowners seeking refinances in 2021.
Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.
Many brands are pushing ahead with new ideas and innovations, introducing inclusive products and services and leaving ‘normal’ in the past.
During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.
Kids book subscription brands are keeping up momentum gained over the past year with new personalized offers, enticing deals and relevant product options.