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Consumers Have High Expectations For Brands Collecting And Using Data
Consumers are more willing to give over their data if the data collection is transparent and the result is personalized content from trusted brands.
BIMI Authentication For Email: Just The Facts
BIMI authentication for email marketing could help build trust with customers targeted in high-volume marketing campaigns.
Alexa Voice-Enabled Fundraising Is Now Available For Political Donations
Political candidates can now receive donations via voice-enabled assistants like Alexa, which can help with building small-dollar donor lists.
The Importance Of Email Marketing In Targeting Affluent Prospective Refinance Borrowers
The Q2 2019 Refinance Mortgage Consumer Profile Report says consumers considering refinancing their homes have above average email usage, making them prime targets for email marketing campaigns.
Facebook Launches Automated Lead Generation For Messenger: Just The Facts
Facebook’s new lead generation feature for Messenger could offer marketers another outlet for acquiring valuable first-party data and increasing customer-facing actions.
4 Peer-To-Peer Fundraising Approaches To Effectively Deploy Nonprofit Supporters
Peer-to-peer fundraising can leverage the contacts and influence of donor bases to increase nonprofit revenues and goals, using social, mobile and face-to-face strategies.
Google’s Long Game: No-Click Searches
In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
Text-To-Donate Is An Emerging Fundraising Tool
When properly implemented a text-to-donate fundraising channel can increase engagement for charities, build robust databases and raise money.
P&G Shifts To Propensity Marketing, Leveraging Massive First-Party Database
With a database of more than 1 billion global consumers, P&G has shifted from generic demographic targets to “smart audiences,” and its boosting revenue while bringing marketing spend down.
Proactive Email List Building Drives Record Political Fundraising
Political fundraising has been forever impacted by the internet and digital marketing. Campaigns with the strongest ROI will incorporate a diverse mix of digital media, stretching far beyond Google.
Shopper Marketing For Today’s Digital World
Shopper marketing is increasingly leveraging multiple channels, including digital media. Here’s a look at three recent shopper marketing campaigns that merged the physical and digital worlds.
Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?
Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
The Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
The Rules Of Engagement For Social Comments
Identifying when to engage, ignore and delete social comments can be tricky for any business, so we’ve drafted some best practices to follow when taking on the world of social media.
Digital And Mobile Dominate U.S. Media Consumption
Digital media is the destination for more than half of the media consumption in the U.S., with time spent on mobile devices surpassing time spent watching TV for the first time ever.
Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram
Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.
Digital Fundraising: How Obama Mapped A Course For Future Candidates
In 2008, Barack Obama’s historical campaign for president broke fundraising records, embraced a massive digital outreach and changed political campaigning forever.
Nonprofit Email Statistics: What Nonprofit Organizations Need To Know
As nonprofit email marketing trends shift, nonprofit marketers must stay aware of these changes so they can appropriately adjust campaigns to better reach constituents and optimize revenue potential.
Adobe’s Partnership With Microsoft Pairs LinkedIn And Marketo: Just The Facts
Adobe recently announced a new partnerships with Microsoft, which will pair LinkedIn and Marketo and place Adobe in competition with Salesforce.
Google Dynamic AMP Emails: Just The Facts