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From telematics to agile pricing, auto insurance brands are providing today’s version of customized experiences for drivers.
As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.
The outlook for digital advertising is positive in 2020, with growth anticipated in several key categories.
Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.
Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.
As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.
LinkedIn Pages has added several new features that facilitate better connection between colleagues and businesses, and could offer future targeting opportunities for marketers.
In order to keep up with the growing impact COVID-19 has had on consumers’ spending habits, many brands are launching, updating or expanding their loyalty programs.
The recent surge in ecommerce shopping has led to increased volume for couriers, and digital marketers need to be ready with thoughtful, effective strategies to manage the holiday rush.
This holiday season brands will need to adapt to increased online shopping and shipping demands.
Although retail sales have impacted book sales, the adoption of digital strategies by publishers could mean a bright future.
Social media platforms, former first ladies and voter organizations partnering with corporations are encouraging Americans to vote.
Twitter is beta testing Branded Likes, which could ignite a little extra spark and joy to hashtag promotions, already effective for social media engagement.
As students head back — or back online — to college this fall, higher education institutions need to be thinking proactively about strategies to boost enrollments moving forward.
The need for safety over in-person sales is driving some big brick-and-mortar retailers to alter their Thanksgiving hours, creating ecommerce opportunities for brands.
Despite a recent surge in desktop use, mobile engagement remains a priority for businesses, as several brands release mobile-friendly activations.
Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.
The FCC ruled on manual dialing for brands that use automated text message platforms.
As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.
Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.