Connections Foster Creativity & Growth — Let's Go Deeper

April 13, 2020 Joe Marinucci

Last week, as I often do, I thanked Fernando Borghese, COO of DMS, for standing by my side as both a friend and a partner. Throughout our years of working together, Fernando and I have created a collective awareness built on trust and regular communication. We experience the present together, we tackle challenges together, and we help each other make decisions with respect, integrity, gratitude and love.

Collective awareness with our peers, family and friends, like the mindshare I have with Fernando, helps us communicate, understand and support each other. Mindshare also creates connections that lead to creativity, enjoyment and accomplishment.

Creating a collective mindshare requires consistent communication and the desire to know more than what people are working on today. Mindshare requires an understanding of what’s inside people, what matters to them, when they’re excited, when they’re vulnerable. Mindshare connects us on a more intimate level and lets us support each other, share our courage, our commitment and our drive to see ourselves, our families and our business through anything we face.

I have an amazing bond with Fernando because, together, we reinforce our collective mindshare and our behaviors support that. We keep in regular contact with each other. We have similar morning routines and regularly journal and share those journal entries with each other. Most days, without speaking, we know exactly where the other one is in terms of mindset. This is hugely effective for us because, later in the day when we speak, we are already on the same page and can start making progress on the items that are important to us to win the day. 

I encourage everyone to take the time to go deeper with your relationships. Start today. Call a colleague and make a connection. Take a moment to spend time talking about life with a team member. Learn more about each other. Then do it again, every day this week.

About the Author

Joe Marinucci

Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions, Inc. (NYSE: DMS) since the company’s inception in 2012. Marinucci is responsible for the overall vision and strategy of DMS, leveraging the best people, processes and technology in the industry to deliver data-driven digital performance advertising solutions to offer visibility into the customer experience, help brands grow their businesses and provide accountability for every media dollar spent. Under Marinucci’s leadership, DMS has evolved into an award-winning, digital performance advertising company demonstrating consistent and significant year-over-year growth which earned recognition on the Inc. 5000 list for seven consecutive years.

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