Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email
    1. Home
    2. Enjoying The Journey
    3. Are Goals Actually Lighthouses?

    Are Goals Actually Lighthouses?

    Published Date November 1, 2021
    Author Joe Marinucci

    Is A Lighthouse A Final Destination Or Simply A Guide Along A Journey?  

    Lighthouses are normally just guide points, traditionally for mariners and ships seeking port. But ships are not meant to stay in port for long, and lighthouses are usually not positioned at the actual dock where the ship is tied up. 

    Lighthouses are guideposts or waypoints. Places you need to reach in order to go further. 

    Lighthouses Are Like Goals. 

    Both lighthouses and goals are generally designed to be out in the distance, guiding us to places we are meant to go. We choose the destination, and the lighthouse (or goal) guides us there. 

    Lighthouses Are Waypoints. But, What Does That Mean?

    Because lighthouses are just points we move toward in a journey, we eventually must pass them.

    Proverbially speaking, lighthouses need to move, so they can keep guiding you, as they are not the final destination.

    Like Lighthouses, Goals Guide Us To Specific Points, But From There, It Is On Us To Make The Decision To Go Further. 

    As we achieve our goals, we set new, more aggressive goals to drive our growth and progress. As we grow and move on, the lighthouses (and goals) we are chasing need to grow and move on, too.

    About the Author

    Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions, Inc. (NYSE: DMS) since the company’s inception in 2012. Marinucci is responsible for the overall vision and strategy of DMS, leveraging the best people, processes and technology in the industry to deliver data-driven digital performance advertising solutions to offer visibility into the customer experience, help brands grow their businesses and provide accountability for every media dollar spent. Under Marinucci’s leadership, DMS has evolved into an award-winning, digital performance advertising company demonstrating consistent and significant year-over-year growth which earned recognition on the Inc. 5000 list for seven consecutive years.

    Profile Photo of Joe Marinucci
    Follow on Linkedin Visit Website More Content by Joe Marinucci
    • Previous Article

      Becoming Indistractable

      Becoming Indistractable

      I’ve realized that, no matter the topic, when I am learning, I am growing. And, as I teach and share my learnings, I learn more and grow more.

    • Next Article

      Commencement Days

      Commencement Days

      Monday morning represents the commencement of a new week.

    Most Recent Articles

    • Connect Better And Grow Together

      Connect Better And Grow Together

      Commit to continuous improvement. We will connect better and grow together.

      Read Article

    •  Be Here Now

      Be Here Now

      Bring the positive power of mindfulness and self-awareness into your day-to-day habits.

      Read Article

    • Greener Grass

      Greener Grass

      Opportunities require attention, nurturing, teamwork, collaboration and execution.

      Read Article

    • The Power Of Failure

      The Power Of Failure

      To be a true champion, we need not be “perfect.” Instead, we must be graceful and grateful.

      Read Article

    • The Win-Win

      The Win-Win

      Within a place of balance, we can look for the win-win.

      Read Article

    • Do You API?
      12 months ago

      Do You API?

      You get to decide how you react and engage. When you assume positive intent, you look for the good in people around you, and you believe they try to act in a way that is both kind and fair.

      Read Article

    • Growth Lessons From A 6 Year Old…
      11 months ago

      Growth Lessons From A 6 Year Old…

      No matter how small, have a growth mindset and believe in the power of “I can” and “I will.”

      Read Article

    • What Will You Remember Tomorrow?
      11 months ago

      What Will You Remember Tomorrow?

      Process And Routine That Move You Forward = Great Process And Routine

      Read Article

    • Let’s All Give This A Go…
      11 months ago

      Let’s All Give This A Go…

      I’ve long known the power of visualization, but the power punch of experiencing two visualization masters in one week took it to another level for me.

      Read Article

    • Do You Reflect?
      12 months ago

      Do You Reflect?

      There is huge value in the reflection process, or in having the prior version of yourself come back to you in the present to report on the experience.

      Read Article

    • Better Decisions = More Growth
      12 months ago

      Better Decisions = More Growth

      Making Decisions Can Sometimes Be Tough… Especially When Life Is Happening Around You

      Read Article

    • Feedback Check-ins <> Continuous Improvement
      12 months ago

      Feedback Check-ins <> Continuous Improvement

      The energy and effort you put into receiving, actively listening, assessing and responding to performance feedback will directly connect to what you get out of it.

      Read Article

    • Tell Me More About That...
      12 months ago

      Tell Me More About That...

      One Of The Most Important Qualities Of Leadership Is The Ability To Actively Listen And Ask Questions.

      Read Article

    • Stop Procrastinating – Start Producing
      about 1 year ago

      Stop Procrastinating – Start Producing

      This weekend, I reminded myself of something that we all know well: Procrastinating wastes time.

      Read Article

    • It's Not Selfish To Focus On You
      about 2 years ago

      It's Not Selfish To Focus On You

      Using your time wisely includes making sure you are doing what it is best to be doing at specific times… like resting during long weekends.

      Read Article

    • Leveraging The Play Clock
      about 2 years ago

      Leveraging The Play Clock

      Context on where you are, how you’re progressing and how much time you have left is crucial. It’s like managing the play clock in a game.

      Read Article

    • Teams Win
      over 2 years ago

      Teams Win

      For every great team, winning is in the details. The great teams have great chemistry, which is created with deliberate intentions and actions intended to strengthen the team every day.

      Read Article

    • The Value Of AARs
      over 2 years ago

      The Value Of AARs

      “Chunking” time into small increments to create checkpoints enables us to diagnose and, if necessary, course correct and accelerate so we are always moving toward the results we want.

      Read Article

    • ******* Q4 BOOM *******
      over 2 years ago

      ******* Q4 BOOM *******

      Today is October 1st, and that is a very special day.

      Read Article

    • Positive Energy Is Motivational, Contagious And Circular
      almost 3 years ago

      Positive Energy Is Motivational, Contagious And Circular

      People who keep positive mindsets are more successful at achieving their objectives because they believe they will succeed from the onset.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.