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    1. Home
    2. Enjoying The Journey
    3. Making Better, Higher-Quality Decisions

    Making Better, Higher-Quality Decisions

    Published Date July 29, 2021
    Author Fernando Borghese

    We live in a world of information overload. Making better, higher-quality decisions requires you to step back and reframe what’s important for your business and your life.

    Everyone wants maximum ROI (return on investment) for their LOE (level of effort) to drive impact for and from key growth initiatives. But there is also another factor, “significance,” that you must consider as you determine what to prioritize. 

    SIGNIFICANCE measures the impact your results have on making your “tomorrows” better. When your results have greater significance, it creates a multiplier effect on the days to come instead of just delivering results at a current moment in time.

    To achieve significance, you must make quality decisions each day as you define your priorities.

    Take a look at the grid below. You want to play inside the top left and right quadrants as much as possible to achieve high-impact results.

    Visual tools are helpful to gain clarity and reframe information. Clarity on where you must focus helps you steer clear of the items that take up your time but give you low returns. Asking questions like “Why?” “Tell me more about it…” and “How so…?” will also help you gain the clarity you are seeking.

    You cannot change the past, but you can mold the day you are in and each day to come by making better quality decisions on where you choose to focus your time and effort.

    I will leave you with this… 

    You can’t change the results of the past. Those who get caught up in what has already happened never see the opportunities right in front of them, here in the present moment and ahead in the future. Short-term memory is your friend. You learn and apply what you learn to grow. You are the creator of the change you want to see.

    About the Author

    Fernando Borghese is the Co-Founder and Chief Operating Officer at Digital Media Solutions (DMS), the fastest growing independent agency focused on performance marketing. In this role, Fernando is responsible the day to day leadership and management of the company, encompassing all lines of business. He has a successful track record of building high-performing teams that that deliver measurable impact for Digital Media Solutions and its award-winning vertical-specific brands within highly complex and competitive industries. Under his leadership, DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

    Profile Photo of Fernando Borghese
    Follow on Linkedin Visit Website More Content by Fernando Borghese
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