It’s what we do in the dark that allows us to stand in the light. So, during these uncertain and dark times, we, as business leaders, must show our poise, strength, solidarity and courage to survive and thrive.
Yesterday, at DMS, we talked about the order of priorities we want for everyone on our team:
- Protect yourselves
- Protect your families
- Protect the business to ensure the we survive this crisis
Keeping ourselves and our families healthy and safe is of vital importance, now more than ever. And I strive to ensure that every member of Team DMS – and every member of our digital performance advertising community – knows that, especially during a crisis of this magnitude, I want the absolute best for all of us and our families.
What we do today, next week, next month will define who we are and where we go as individuals and as a community. During this unique time, I encourage everyone to dig deep and focus on all the angles, because every moment counts when you’re under attack.
At the same time, it’s also important that each of us do what we can to stem the fear, anxiety and doubt and replace it with calm, connection and certainty.
The road ahead is uncertain, both in length and severity, but working proactively, I’m confident we are set up for success.
We’ve got this.