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    Enjoying The Journey

    1. Home
    2. Enjoying The Journey
    3. Stop Procrastinating – Start Producing

    Stop Procrastinating – Start Producing

    Published Date January 24, 2022
    Author Joe Marinucci

    This weekend, I reminded myself of something that we all know well:

    Procrastinating wastes time.

    When I know I am going to do something… and yet I still don’t do it… and I think about doing it instead of just doing it… and then I realize what I am doing…

    This just drives me CRAZY!

    I am very disciplined, yet I still find myself in this cycle of procrastination from time to time.

    For example, here’s a story from my weekend…

    This Weekend, I Procrastinated A Little Too Much.

    • Saturday, prior to exercising, I found myself avoiding it. I probably wasted 15-20 minutes procrastinating.
    • Sunday day, I found myself doing the same thing with my cold plunge. Another 10 minutes wasted.
    • This morning, again, I was hesitating to get out of bed. 10 more minutes gone.

    Just based on this quick check in, I’ve lost 35-40 minutes on just these items.

    So What’s The Trick To Avoid Procrastination?

    Programming your mind to just go. Once you make a decision and commit, following through should be automatic.

    To Avoid Procrastination, Use The 5-Second Rule.

    5-4-3-2-1….. GO!

    My mistake this weekend was waiting too long to start, and allowing myself to procrastinate.

    I decided at the start of 2022 that I am going to do whatever it takes. For me, part of “whatever it takes” is better self management, which means I am going to make decisions and GO. In doing this, I will win back the time I would otherwise lose procrastinating.

    This weekend, I lost 35-40 minutes. Next weekend, it will be less.

    Nobody is perfect. In fact, perfection is an illusion, and life is a game of reps. Each day, I feel like I am practicing life, and I have an opportunity to learn and get better as a result.

    I learned an old lesson again this weekend: better self management leads to better time management.

    5-4-3-2-1…..GO!

    I do whatever it takes, and I get it done.

    About the Author

    Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions, Inc. (NYSE: DMS) since the company’s inception in 2012. Marinucci is responsible for the overall vision and strategy of DMS, leveraging the best people, processes and technology in the industry to deliver data-driven digital performance advertising solutions to offer visibility into the customer experience, help brands grow their businesses and provide accountability for every media dollar spent. Under Marinucci’s leadership, DMS has evolved into an award-winning, digital performance advertising company demonstrating consistent and significant year-over-year growth which earned recognition on the Inc. 5000 list for seven consecutive years.

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