DMS Insights: Franchise/Restaurant Advertising

Digital Advertising Innovation Inspiration

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Restaurant advertising, franchise advertising, restaurant advertising ideas, restaurant advertising tips and other important information to help you maximize your franchise and restaurant advertising efforts

  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

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  • What Is Triller?

    What Is Triller?

    Triller, a short-form video app similar to TikTok, may be worth testing for brands looking for a music-first option.

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  • From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    From QSR To Beauty, Brands Embrace Environmental Sustainability In Latest CSR Campaigns

    As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

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  • Genre-Specific Food Apps & Platforms Increase In Popularity

    Genre-Specific Food Apps & Platforms Increase In Popularity

    Mobile app Slice and website Taco Tuesday provide collaborative spaces for restaurants to connect with consumers, share content and encourage social responsibility efforts.

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  • Marketing Meets Health & Wellness In Latest Brand Partnerships

    Marketing Meets Health & Wellness In Latest Brand Partnerships

    The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

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  • How Big Brands Can Go Local With Digital Marketing Strategies

    How Big Brands Can Go Local With Digital Marketing Strategies

    Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

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  • Voice-Powered Digital Marketing Strategies Becoming Another Important  Part Of Multichannel Strategies

    Voice-Powered Digital Marketing Strategies Becoming Another Important Part Of Multichannel Strategies

    Several brands have launched voice-powered ads, as advertisers look for innovative ways to create seamless engagement with consumers.

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Purpose-Driven Social Media Campaigns Help Brands Connect With Target Audiences

    Brands like Hershey’s, Staples and Hellmann’s are furthering their social impact with the launch of their latest social media campaigns featuring charitable contests and non-profit partnerships.

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  • Brands Replace Live Experiential Activations With Virtual Social Engagement

    Brands Replace Live Experiential Activations With Virtual Social Engagement

    Capitalizing on connecting with consumers where they are, brands like Dunkin’ and Stella Artois are trading experiential activations for virtual engagement, leveraging the power of social media.

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  • Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    Major Brands Support Environmental Causes Through Latest Social Responsibility Campaigns

    In a time of uncertainty for many consumers, brands like Chipotle, Subaru and PUMA have stepped up to promote hopeful cause marketing campaigns in hopes of making positive change to the environment.

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  • DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash Builds Off Strength Of Digital Delivery With Launch Of DashMart

    DoorDash has seen a huge uptick in business in recent months and is leveraging that consumer attention with the launch of DashMart.

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  • Quick-Serve Restaurants Encourage Surge In Digital Ordering

    Quick-Serve Restaurants Encourage Surge In Digital Ordering

    As consumers increasingly rely on delivery and pick-up options for food delivery, QSRs are responding with innovations that meet new habits.

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  • Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    Brands Are Using Freemiums To Engage Consumers And Boost Customer Acquisition

    When scaling customer acquisitions, brands often offer freemium deals that can include free items, services or memberships.

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  • Credit Card Wars & The Battle For Long-Term Loyalty

    Credit Card Wars & The Battle For Long-Term Loyalty

    Changes in consumer behaviors have reignited the credit wars. To retain customer loyalty, credit card brands are pivoting their campaigns with shifting consumer values.

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  • 5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    5 Dangers Of Stereotyping In Strategic Marketing Campaigns

    When brands stereotype, they run the risk of alienating prospective customers and losing opportunities to tell genuine stories.

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  • Location-Based Marketing: Geotargeting vs. Geofencing

    Location-Based Marketing: Geotargeting vs. Geofencing

    Location-based marketing is a useful strategy for brands trying to reach geotargeted audience segments, especially as different areas around the country open up.

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