Franchise & Restaurant Marketing News

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Restaurant marketing, franchise marketing, restaurant marketing ideas, restaurant marketing tips and other important information to help you maximize your franchise and restaurant advertising efforts

  • Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

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  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

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  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

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  • I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.

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  • Subscription News: Arby’s Launches a Curated Box of Swag

    Subscription News: Arby’s Launches a Curated Box of Swag

    Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.

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  • Bringing Back the Bowl Cut: FCK Yeah!

    Bringing Back the Bowl Cut: FCK Yeah!

    KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.

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  • 1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.

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  • Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?

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  • KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.

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  • Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

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  • Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.

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  • #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.

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  • Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Dunkin’ Drops the Donuts in their Name and Other Rebrands

    Brands often go through a name change or rebrand to appeal to their newer, bigger business objectives. As Dunkin’ drops the donuts from their name, we took a look back at some memorable name changes.

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  • The Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience

    The Impact of Digital Marketing: Froot Loops Donuts Feed a Very Social Audience

    Harnessing the power of Instagram, Spotify and other digital avenues, Froot Loops set up their new donuts for success.

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  • National Cheeseburger Day: The Best Innovations in Burger Marketing

    National Cheeseburger Day: The Best Innovations in Burger Marketing

    In honor of National Cheeseburger Day, we identified some great marketing from the burger industry. See how different brands market their meals and spice up marketing to grab more attention.

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  • KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

    KFC’s Latest Marketing Campaign: $11,000 to Parents Who Name Their Baby Harland

    KFC’s latest marketing campaign encourages the use of an old-fashioned name for a grand prize of $11,000, which represents the 11 herbs and spices that make KFC chicken so good.

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  • Fried Chicken Wars: The Top 5 Chains Go Head to Head

    Fried Chicken Wars: The Top 5 Chains Go Head to Head

    The top fried chicken restaurants compete for sales with the most powerful strategy available (aside from food), targeted marketing. See how huge brands like KFC and Chick-Fil-A go head to head.

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  • Pizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out

    Pizza! Pizza! Pizza! Pizza! ― The Top 4 Chains Battle It Out

    Battling for their slice of the market, the top 4 pizza chains are at the forefront of ecommerce, customer service, logistics and advertising innovations.

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  • These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    It’s important to make the people that like you become passionate about you. These 3 gyms have keyed in on their target audiences and developed brands that connect.

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