Franchise & Restaurant Marketing News

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Restaurant marketing, franchise marketing, restaurant marketing ideas, restaurant marketing tips and other important information to help you maximize your franchise and restaurant advertising efforts

  • Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Digital Coupons May Help CPG Brands With Consumer Awareness & Loyalty

    Consumers have more shopping options than ever, and bargain hunters are willing to shop around for deals. Coupons can set CPG brands apart.

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  • Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Strategic Changes To Starbucks Rewards Has Increased Revenue & Loyalty

    Several recent iterations of the Starbucks Rewards program have garnered impressive gains by deploying loyal mobile-based app users.

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  • Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s Classic Roast Beef Is Back & Promises To “Save The Veggies”

    Hardee’s reintroduced their classic roast beef sandwich and launched a partnership with nonprofit American Community Gardening Association.

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  • Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando Grows Harry Potter Partnership With New Roller Coaster

    Universal Orlando continues to innovate and expand their Harry Potter world, capitalizing on a lucrative and creative partnership with the launch of their latest roller coaster.

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  • The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii

    The Arby’s And King’s Hawaiian Partnership: $6 To Fly To Hawaii

    Arby’s partnered with King’s Hawaiian to create three new Hawaiian-themed menu options. The strategic partnership offers consumers the opportunity for a trip to Honolulu, Hawaii.

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  • Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign

    Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.

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  • Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    Long John Silvers’ Musical Album Offers Coupons For Christians Who Give Up Meat For Lent

    During the six-week period that makes up Lent, many Christians refrain from eating meat. Long John Silver’s offers them a solution: fish, with a side of music and coupons.

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  • Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

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  • Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    Strategic Partnerships: The Saucony x Dunkin’ Running Shoe Is A Fun, Targeted Product For Runners And New Englanders

    With the Boston Marathon just weeks away, Saucony and Dunkin have renewed their partnership and released another Dunkin’ branded running shoe.

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  • Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi #BackToTheBar: Experiential Campaign Connects With Consumers

    Bacardi held their annual #BackToTheBar event with a target of generating 5,000 social posts from consumers.

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  • KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC Crowdsourcing: Colonel Inspired Fried Chicken Bucket Hot Tub And Locating Bow-Tie

    KFC is known for its out-of-the-box marketing campaigns. This time around, they’re crowdsourcing, relying on fans, to bring their inventions to fruition.

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  • I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    I Do… Want Pizza On Our Wedding Night: Dominos Wedding Registry

    The Dominos wedding registry has generated buzz and caught newlyweds’ attention, enabling them to register for slices of pizza instead of fine china and other household items.

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  • Subscription News: Arby’s Launches a Curated Box of Swag

    Subscription News: Arby’s Launches a Curated Box of Swag

    Inspired by a previous campaign that rewarded Arby’s superfans, the popular food chain launched a subscription box that sold out in an hour.

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  • Bringing Back the Bowl Cut: FCK Yeah!

    Bringing Back the Bowl Cut: FCK Yeah!

    KFC is bringing back the bowl haircut to promote their Famous Bowls of fried chicken, cheese, corn and mashed potatoes. The brand gave out free bowl haircuts for consumers who want free bowl meals.

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  • 1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    1¢ Whopper: Burger King Creatively Detours McDonald’s Consumers

    Burger King isn’t shy when it comes to competitive marketing. Targeting other famous burger restaurants, this chain has released a bold, geofenced 1¢ Whopper promotion.

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  • Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Happy Thanksgiving: It’s Not Just Turkey at the Center of This Meal

    Most Americans view turkey as the staple for Thanksgiving dinner, but have you tried fried chicken, turducken or tofurky?

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  • KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    KFC Chicken & Waffles Commercial Highlights Unlikely Partnerships & 80s Dance Moves

    Unlikely combos and 80s nostalgia make for a winning commercial for KFC, a brand well-versed in clever marketing.

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  • Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    Nov. 14 Update to LinkedIn Campaign Manager: Objective-Based Advertising

    LinkedIn issued a beta-release of their Campaign Manager overhaul, which offers objective-based advertising for more targeted advertising opportunities.

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  • Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks Opens ASL Store, Widens Marketing to a More Diverse Consumer Base

    Starbucks recently opened their first U.S. ASL store, expanding their consumer base to encompass those who are deaf or hard-of-hearing.

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  • #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    #DoveXDunkin: How Dove and Dunkin’ Partnered for Morning Necessities

    Dunkin’ and Dove paired up to create morning essentials for American women. By offering coffee and dry shampoo, the duo have generated insurmountable buzz.

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