Franchise/Restaurant Advertising

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Restaurant advertising, franchise advertising, restaurant advertising ideas, restaurant advertising tips and other important information to help you maximize your franchise and restaurant advertising efforts

  • Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Hard Seltzer Brands Get Creative With Digital Product Launch Promotions

    Beer brands are launching hard seltzer varieties with digital campaigns as the weather gets warmer.

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

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  • St. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green

    St. Patrick’s Day Advertising: Restaurants & CPG Brands Go Green

    This St. Patrick’s Day, restaurants and CPG brands rely on increasingly popular consumer behaviors to promote new activations and product launches.

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  • Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them

    Home Warranty Brands Leverage Digital Strategies To Be There When Consumers Need Them

    Home warranty brands deploy digital advertising strategies like enewsletters, click to call and tiered subscriptions to differentiate services in a crowded market.

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  • McDonald’s Celebrates Lunar New Year With Digital Experiences

    McDonald’s Celebrates Lunar New Year With Digital Experiences

    This year, McDonald’s celebrated the Lunar New Year with digital activations.

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  • Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza Wars 2021: Brands Effectively Leverage Digital Tactics

    Pizza brands, including Pizza Hut, Little Caesars and Domino’s ramp up digital solutions and activations, including effective use of first-party data.

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  • 5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    5 QSRs & Fast Food Restaurants That Rolled Out Romantic Delivery & Pick Up Options For Valentine's Day

    In an effort to provide pandemic-friendly dining options this Valentine’s Day, QSRs and fast food restaurants are leveraging their safe and convenient delivery and pick-up options for consumers.

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Who Fried It Better? Chicken Sandwich Wars Kick Off 2021

    Major fast food chains are reigniting the chicken sandwich competition by launching new product offerings, giveaways, social media activations and more.

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  • Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Major Brands And Retailers Stay Committed To Amplifying Black-Owned Businesses

    Many advertisers continue to amplify Black businesses, creators and makers through digital advertising strategies and partnerships.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • After Adaptation And Innovation In 2020, What’s Next For QSRs?

    After Adaptation And Innovation In 2020, What’s Next For QSRs?

    Last year, QSRs adapted to consumer needs with new digital strategies and innovations, which are likely to stick around in 2021.

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  • Consumers Seek Out Brands Displaying Corporate Social Responsibility

    Consumers Seek Out Brands Displaying Corporate Social Responsibility

    2020 demanded action from major brands as consumers sought out impactful CSR initiatives to address the ongoing racial injustice movement, environmental concerns and global health crisis.

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  • The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    The Growing Trend Of Customized Products Offers Joy & Connection For Consumers

    CPG brands are using customized products and merchandise to build brand loyalty this holiday season.

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  • Long-Form Content: From Fast Food To Fashion And Beyond

    Long-Form Content: From Fast Food To Fashion And Beyond

    A KFC mini-movie shocked Twitter, but the QSR is just the latest brand to try long-form branded content.

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  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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