Franchise & Restaurant Marketing News

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Restaurant marketing, franchise marketing, restaurant marketing ideas, restaurant marketing tips and other important information to help you maximize your franchise and restaurant advertising efforts

  • Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi Ups Their Profile With Apparel And Accessories

    Pepsi enters the lifestyle market with the launch of House of PepsiCo, an ecommerce site selling apparel and accessories.

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  • Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks Optimizes Mobile With New “Pickup Store”

    Starbucks leverages their popularity with mobile users by opening a “pickup store” in New York City, that offers consumers a quick, frictionless buying option for their morning joe.

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  • QR Codes Are Back And Benefiting Marketers In Many Different Ways

    QR Codes Are Back And Benefiting Marketers In Many Different Ways

    After a few false starts, QR codes have made a comeback, and marketers are using them across platforms.

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  • Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s New D&D-Inspired Marketing Activation Targets Gamers

    Wendy’s has created a Dungeons and Dragons RPG for staging battles with competitors in the latest unique marketing activation from a fast food company.

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  • Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.

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  • Colonel Sanders Gets Hunky In A New KFC Game

    Colonel Sanders Gets Hunky In A New KFC Game

    KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

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  • Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings Is Saving Relationships One NFL Fan At A Time With Football Prenup

    Buffalo Wild Wings is playing cupid with the launch of its “Football Prenup” in hopes of preventing heartbreak this football season, while increasing visits to their sports-bars and driving sales.

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  • Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s Trades Sandwiches For Downloads

    Jersey Mike’s is swapping free food for downloads to its new app, MyMike’s, in a college football-inspired tailgating tour from August 30th to November 30th.

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  • Yelp Adds Personalization Features: Just The Facts

    Yelp Adds Personalization Features: Just The Facts

    Yelp recently introduced personalized search results based on user’s lifestyle, diet and interests in an effort to provide users with meaningful connections in their community.

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  • The Chicken Sandwich Wars Heat Up On Social Media

    The Chicken Sandwich Wars Heat Up On Social Media

    It all started when Popeyes tweeted out the details of their new chicken sandwich, which set off a snark-attack from chicken sandwich competitors.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden Leverages Multimedia Digital Campaign To Introduce Lifetime Pasta Pass

    Olive Garden announced that on August 15, they will introduce a Lifetime Pasta Pass, with 50 up for grabs for only 30 minutes.

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  • Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need?

    Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.

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  • Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Beyond Booksellers: The Expansion Of Unique Summer Reading Activations

    Local libraries and booksellers have historically offered summer reading challenges to keep young readers engaged, but this year’s unique digital summer reading activations have expanded.

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  • Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Converting The Meat Eaters: The Mainstreaming Of Plant-Based Foods

    Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.

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  • ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    ICYMI: Denny’s Won Father’s Day Advertising With Viral Father-Son Duo

    Denny's won Father's Day marketing with a reverse influencer strategy that took a viral father and son duo from the couch to the diner booth.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell’s Nacho Fries Capture Gold: A Cinematic Commercial And Song

    Taco Bell uses cinematic spin in their nacho fries advertising. The release of the latest commercial, “Chasing Gold,” embraces a delectable combination of parody and music in video marketing.

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  • Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Free Burritos And Pride: How Chipotle Leveraged Twitter, SMS And Instagram

    Chipotle is giving away $1 million worth of free burritos during the NBA final series and promoting pride throughout the month of June as they target numerous niche audiences.

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  • Stranger Things X New Coke Targets The Streaming Generation

    Stranger Things X New Coke Targets The Streaming Generation

    New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

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