DMS Insights: Franchise/Restaurant Marketing News

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Restaurant marketing, franchise marketing, restaurant marketing ideas, restaurant marketing tips and other important information to help you maximize your franchise and restaurant advertising efforts

  • Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    Peak Wedding Season During A Pandemic: How Top Brands Are Getting Innovative In Their Marketing Efforts

    The wedding industry is one of many that has been forced to shift their marketing strategies amidst the pandemic, transitioning to virtual offerings, strategic partnerships and social media campaigns.

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  • Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020

    As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • The Return Of The Chicken Wars

    The Return Of The Chicken Wars

    Following the success of the 2019 #ChickenSandwichWars, major fast-food brands have launched new chicken offerings, evolved their previous chicken wars campaigns or revamped their brand images.

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  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

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  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

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  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

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  • Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    Virtual Graduations And Proms Make A Splash With Support From Celebrities And Brands

    This year, brands and A-listers are stepping up to help graduates celebrate, offering connection and engagement during a unique time.

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  • QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    QSRs Shift Marketing Strategies To Adapt To Changing Consumer Behaviors

    Through convenient mobile ordering and food delivery, creative campaigns, the launch of new products and more, QSR chains have evolved their marketing strategies to adapt to socially distant consumers

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • Brands Find New Ways To Celebrate Cinco De Mayo

    Brands Find New Ways To Celebrate Cinco De Mayo

    Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

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  • Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive

    Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

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  • Corporate Innovation For Hiring During Coronavirus

    Corporate Innovation For Hiring During Coronavirus

    Like most things, the traditional hiring process has been impacted by social distancing. We dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.

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  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

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  • Companies Update Websites To Tackle Today’s Realities

    Companies Update Websites To Tackle Today’s Realities

    Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

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  • Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support

    Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

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  • Virtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers

    Virtual Concerts, Sporting Events, Playdates & More: New, Innovative Ways To Connect With Consumers

    Industries from music to alcohol to sports have recognized the need for virtual initiatives in order to connect consumers and spread meaningful messages during an uncertain time.

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  • Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

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  • Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle Turns Video Gaming Tournament Into Virtual Event

    Chipotle’s “Challenger Series” video gaming tournament has transitioned into a virtual event, as most of the population continues to practice social distancing.

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  • Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop Transitions Outdoor Budget To Fund Branded-Merchandise Focused UGC Campaign

    Wingstop is recruiting fans to help advertise its boneless wings and nationwide delivery service by paying fans to wear free, Wingstop-branded merchandise.

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