Unemployment claims continue to surge amidst the coronavirus crisis, prompted by the layoff of roughly 26 million Americans since mid-March. Industries that have been severely impacted by social distancing, like travel and hospitality, have experienced significant cutbacks, however, other industries like meal kit and grocery delivery services, shipping companies and large restaurant chains are hiring up to meet increased demand. Like most things, the traditional hiring process has been impacted by social distancing. In this article, we dive into innovative ways companies have evolved their hiring practices in the wake of the pandemic.
Companies Innovate To Take Hiring Processes Virtual
Although hiring procedures often included a digital component, with many applications and initial screening procedures handled online, most culminated in an in-person interview or series of interviews. In the current environment, however, for many industries, the entire recruiting, hiring and onboarding process has shifted to a virtual format. According to the Society for Human Resource Management's first virtual Talent conference on April 20, many companies have shifted to leverage online job fairs and chatbots to help guide online job submissions. Usage of video calls and remote conferences during the interviewing process have also become common. Some companies have even shifted to a drive-through format to host mobile drug testing and document verification for new hires.
Brands are also taking innovative approaches to spread the word on recruitment efforts. Following a March announcement that Domino’s planned to hire 10,000 workers across various roles, in April the pizza chain released their “We’re Hiring” ad. Featuring Domino’s franchisees in their shops via a Zoom-style video conference, the chain’s first national recruitment spot suggested that individuals looking for work apply for full-time and part-time positions with Domino’s to help put food on their own tables, while doing the same for others.
Brands Turn To Corporate Partnerships To Help Furloughed Workers Find Jobs
In an effort to help furloughed employees find temporary work, companies like Hilton have forged partnerships with brands looking to hire to meet increased demand in the current pandemic environment. With Hilton’s U.S. hotels essentially shut down, the hotel chain’s furloughed workers were given direct access to a virtual resource center including expedited hiring processes with partners looking to temporarily scale, like Amazon and CVS. Hilton’s partnerships are expected to find temporary placements for more than 200,000 workers, providing a model that may be replicated by other companies with staffing needs impacted by the coronavirus.
Though the full employment impact of the pandemic remains to be seen, brand innovation to evolve recruiting and onboarding strategies to help Americans find work is a prime example of finding opportunity amidst uncertainty.
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About the AuthorMore Content by Charlene Sterphone