What Is A Publisher?
Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.
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I Want To... Increase My Website Traffic
Digital Media Solutions is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The content that follows is curated to help advertisers discover new ways to increase their website traffic and to engage and re-engage website visitors.
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Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.
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5 Tips To Optimize Your Paid Search Campaign Today
The following five paid search tips can all be implemented today to help improve your paid search performance amidst the ever-changing marketplace.
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The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales
The easy, quick format of a listicle can be used as a content marketing tool for ecommerce or any other vertical, driving audiences directly to brand websites for purchasing and other useful actions.
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3 Tips For Targeting Baby Boomers Online
Advertising targeting Baby Boomers benefits from a unique consumer journey based on the specific needs and desires of Baby Boomers.
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Enhance Your Website Traffic Volume With Solutions From DMS
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Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue
Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.
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What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?
By focusing on ROI and measurability, digital performance advertising offers reliable results that are aligned with marketing objectives.
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Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales
Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions
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3 Ways To Use Audience Segmentation For Website Re-Engagement
Using technology like Aimtell can help re-engage audiences and nurture consumers closer to conversion, especially when leveraging first-party data to segment these audiences.
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Website Re-Engagement Can Boost Conversion Rates
Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion.
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Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.
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8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.
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What Is The Aimtell Offer Network?
Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.
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What Is The Google Question Hub?
Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.
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Why Are Facebook Ad Prices Spiking — And What Can Advertisers Do About It?
With high CPMs on Facebook, advertisers need to diversify their advertising efforts and rely more on first-party data to target audiences.
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Enhance Your Website Traffic Volume With Solutions From DMS
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What Will An Apple Search Engine Look Like?
There is speculation in the tech industry that Apple is considering launching a search engine, but will it be a Google competitor or a part of the Apple ecosystem?
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What Is The Google ‘Nearby Product’ Feature?
In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.
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What Is Neeva?
Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.
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What Are Click Campaigns?
Click campaigns are digital advertising campaigns that literally encourage consumers to click on an ad, typically driving traffic to a website or landing page.
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Aimtell Success Story: Re-Engaging Shoppers To Drive Custom Window Treatment Sales
An ecommerce brand specializing in custom window treatments was able to drive more than $175,000 in sales in less than three months by re-engaging shoppers with Aimtell.
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