A popular ecommerce clothing retailer turned to Aimtell to enhance its re-engagement strategy. The brand generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions, such as adding items to a shopping cart or viewing certain product pages.
What Is Aimtell & How Does It Help Re-Engage Ecommerce Consumers?
Aimtell, powerful push messaging and monetization technology, enables website owners to re-engage website visitors with highly targeted messages called Aimtells. Website visitors opt in to receive Aimtells with the click of one button. Aimtell technology collects valuable first-party data regarding the activity of opted-in website visitors, or subscribers. Leveraging this data, website owners can deploy Aimtells that smartly re-engage subscribers and encourage desired actions like making purchases or subscribing to newsletters.
Sample Results From Aimtell Campaigns: $130,000 In Incremental Sales In 3 Months
A combination of triggered and segmented Aimtells helped this online clothing retailer generate successful results. Upon analyzing campaigns over a three-month period after the launch of Aimtell, the brand generated nearly 90,000 clicks and more than $130,000 in sales. Re-engaging active consumers helped inspire micro-moments, leading these subscribers to convert.
Triggered Aimtells Re-Engage Ecommerce Customers & Provide Steady Revenue Streams
Triggered Aimtell campaigns can be very effective at re-engaging website visitors, returning them to their carts and encouraging conversions. With this brand in particular, two unique triggered campaigns have generated a steady revenue stream, contributing to the $130,000 in sales.
This ecommerce retailer sends a welcome message Aimtell immediately to every website visitor that opts in to receive Aimtells. Welcome Aimtells are a great way to encourage an initial action, like sharing an email address. Plus, by sending the Aimtell immediately, the brand capitalizes on the visitor's interest and creates an immediate opportunity for the subscriber to anticipate future Aimtell re-engagement messages.
This brand also uses abandoned cart Aimtells, deploying them to subscribers who abandon their shopping carts. These consumers have shown an interest in specific products, and the abandoned cart Aimtell campaign leverages that interest to encourage action. The cart abandonment automated Aimtell campaign has been successful for the brand by bringing interested consumers back to finish their purchases.
Aimtell Audience Segmentation Helps Target Consumers Interested In Specific Item Categories
Aimtell allows for detailed audience segmentation, a feature leveraged by the ecommerce retailer to deploy targeted messaging to defined segments to encourage specific actions. Consumers are grouped based on the pages they viewed on the website, such as certain types of clothing, sale items or new arrivals. The brand deploys targeted and segmented re-engagement Aimtells encouraging consumers to view specific SKUs or check out what is new in stock for categories they have shown interest in before.
The combination of triggered Aimtells plus these segmented campaigns helped the brand generate nearly 90,000 clicks and over $130,000 in sales in three months.
A/B Testing Of Aimtell Messaging Provides Insight Into What Messaging Resonates With Consumers Across All Channels
Aimtell encourages A/B testing to help determine consumer preferences. For example, the ecommerce retailer tested two different icons within Aimtells. As a result of this test, the retailer discovered that product images were more engaging than an image of a woman’s face. These valuable insights reveal what consumers are engaging with and can help inform decisions for what to include in future Aimtells.
Are You Looking For Innovative Ways To Re-Engage Ecommerce Customers?
Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. Engage and re-engage your audience while building lasting connections with highly targeted Aimtells. With optimized messaging campaigns sending to segmented lists of consumers, you can reach the right person at the right time.