Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Increase My Website Traffic

    1. Home
    2. I Want To... Increase My Website Traffic
    3. What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

    What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

    Published Date October 20, 2021

    As digital advertising continues to be leveraged by more and more brands, it’s important to understand the difference between traditional digital advertising and digital performance advertising. Although performance advertising can be a component of digital advertising, it offers unique benefits that traditional digital advertising does not offer. By focusing on ROI and measurability, digital performance advertising offers reliable results that are aligned with marketing objectives.

    What Is Traditional Digital Advertising?

    Traditional digital advertising is impression-based advertising that happens exclusively within the digital space. Consumers view traditional digital advertising via desktop computers, laptops, mobile phones and tablets. Traditional digital advertising encompasses all digital channels.

    Here are three fast facts about traditional digital advertising:

    • Traditional digital advertising is often less expensive to execute than traditional offline advertising because campaign costs do not include hard production expenses, like printing. Similarly, traditional digital advertising campaigns can often launch faster than traditional offline advertising campaigns.
    • Traditional digital advertising can be superior to traditional offline advertising in its trackability. Although cross-channel attribution is the best way to track and optimize campaign performance, the easier-to-achieve last-click attribution can also be valuable at identifying what is working and what is not working within a traditional digital advertising campaign.
    • Traditional digital advertising can be cost-effective. Traditional digital advertising campaign budgets range from $0 to millions of dollars, with factors including budget, audience and objectives determining the media spend. Earned media such as email advertising, social media, SEO and content advertising, although requiring time investments, does not always require media investments, resulting in “free” advertising.

    What Is Digital Performance Advertising?

    Digital performance advertising is a type of digital advertising in which all campaigns are designed to achieve a specific objective and payment is based on those objectives being met. Digital performance advertising can include a long list of media channels, and objectives can include clicks, leads, calls, sales or any other action defined by the advertiser.

    Here are four fast facts about digital performance advertising:

    • Digital performance advertising can include any and every digital channel. Paid search, email and social media are often leveraged to produce clicks, leads, calls or sales.
    • Digital performance advertising campaigns are built to achieve specific advertising objectives with advertiser fees aligned with those objectives.
    • Digital performance advertising is especially effective for advertisers with established and well-recognized brands, but all advertisers can see results with digital performance advertising, and all advertisers pay only for the results they desire, which means media spend is de-risked with digital performance advertising.

     

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.

    • Next Article

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions

    Other content in this Stream

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      about 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • 5 Tips To Optimize Your Paid Search Campaign Today

      5 Tips To Optimize Your Paid Search Campaign Today

      The following five paid search tips can all be implemented today to help improve your paid search performance amidst the ever-changing marketplace.

      Read Article

    • The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

      The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

      The easy, quick format of a listicle can be used as a content marketing tool for ecommerce or any other vertical, driving audiences directly to brand websites for purchasing and other useful actions.

      Read Article

    • 3 Tips For Targeting Baby Boomers Online
      over 2 years ago

      3 Tips For Targeting Baby Boomers Online

      Advertising targeting Baby Boomers benefits from a unique consumer journey based on the specific needs and desires of Baby Boomers.

      Read Article

    • Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue
      over 1 year ago

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.

      Read Article

    • Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions

      Read Article

    • 3 Ways To Use Audience Segmentation For Website Re-Engagement
      over 1 year ago

      3 Ways To Use Audience Segmentation For Website Re-Engagement

      Using technology like Aimtell can help re-engage audiences and nurture consumers closer to conversion, especially when leveraging first-party data to segment these audiences.

      Read Article

    • Website Re-Engagement Can Boost Conversion Rates
      over 1 year ago

      Website Re-Engagement Can Boost Conversion Rates

      Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion.

      Read Article

    • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
      over 1 year ago

      Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

      Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

      Read Article

    • 8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
      over 1 year ago

      8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

      Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.

      Read Article

    • What Is The Aimtell Offer Network?
      over 1 year ago

      What Is The Aimtell Offer Network?

      Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

      Read Article

    • What Is The Google Question Hub?
      about 2 years ago

      What Is The Google Question Hub?

      Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

      Read Article

    • Why Are Facebook Ad Prices Spiking — And What Can Advertisers Do About It?

      Why Are Facebook Ad Prices Spiking — And What Can Advertisers Do About It?

      With high CPMs on Facebook, advertisers need to diversify their advertising efforts and rely more on first-party data to target audiences.

      Read Article

    • What Will An Apple Search Engine Look Like?
      over 2 years ago

      What Will An Apple Search Engine Look Like?

      There is speculation in the tech industry that Apple is considering launching a search engine, but will it be a Google competitor or a part of the Apple ecosystem?

      Read Article

    • What Is The Google ‘Nearby Product’ Feature?
      over 2 years ago

      What Is The Google ‘Nearby Product’ Feature?

      In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

      Read Article

    • What Are Google Activity Cards?
      over 2 years ago

      What Are Google Activity Cards?

      Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

      Read Article

    • How Luxury Brands Can Use Personalization To Scale Customer Acquisition
      over 2 years ago

      How Luxury Brands Can Use Personalization To Scale Customer Acquisition

      The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

      Read Article

    • What Is The Google Mortgage Feature Box?
      over 2 years ago

      What Is The Google Mortgage Feature Box?

      In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

      Read Article

    • What Is Neeva?
      about 1 year ago

      What Is Neeva?

      Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.