Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Increase My Website Traffic

    1. Home
    2. I Want To... Increase My Website Traffic
    3. 3 Tips For Targeting Baby Boomers Online

    3 Tips For Targeting Baby Boomers Online

    Published Date October 22, 2020

    Once known as die-hard brand loyalists, digital amateurs and social media dabblers, Baby Boomers, roughly aged 55-75, experienced massive change during the pandemic in how they engage with friends, family and businesses. In 2020, Baby Boomers started spending more time online, for media consumption, shopping online and staying connected. But, that doesn’t mean Baby Boomers act and look like younger generations.

    Advertising targeting baby boomers online benefits from unique consumer journeys based on the specific needs and desires of Baby Boomers, as outlined in the three steps below.

    1. Baby Boomers Are Attracted To Advertising That Aligns With The Lifestyles They Want

    Advertising targeting Baby Boomers may often be about solutions tied to the nuisances of getting older, but most Baby Boomers don’t think of themselves as “old.” Images targeting Baby Boomers should feel empowering and full of life.

    Remember also that Baby Boomers are not only shopping online for themselves. Throughout the year, Baby Boomers are buying gifts for their families – sometimes families they wish they could see more and know better. Age- and interest-specific gift guides can be very helpful to Baby Boomers who want their gifts to be appreciated by their loved ones.

    Digital Media Solutions leverages first-party data, proprietary technology and expansive media reach to connect with consumers ready to take action. Whether you’re selling walk-in tubs or flowers, we have a digital performance advertising solution that can de-risk your media spend while scaling customer acquisition. Contact DMS today to learn more.

    2. Baby Boomers Want Simplified & Easy-To-Follow Conversion Paths

    Baby Boomers are more comfortable online than ever before, but they’re still not digital natives.

    Advertisers should create consumer journeys that appeal to Baby Boomers and seniors, with landing pages and tabs that are subject specific, like “feel safe” and “stay active,” and consumer journeys that make sense for those with less online experience.

    Easily navigable websites and well-executed, creative landing pages (think bold calls to action with big buttons) can help drive conversions, especially when targeting non-native tech users. 

    Advertising targeting Baby Boomers should offer quick answers to questions, visible pricing options and easy access to contact information. Contact DMS to learn more about how we engage Baby Boomers across our digital performance advertising solutions.

    3. Emphasizing Customer Service Features Can Boost Conversion Rates Of Online Shoppers

    Online shopping by seniors (ages 65 and up) increased by 49% this year compared to last year, in terms of dollars spent online, according to The Washington Post reporter Abha Bhattari. But, just because seniors are shopping online more, it doesn’t mean they’re completely comfortable or confident with online shopping. Brands that prioritize customer service, safety and convenience, including an easy-to-find toll-free number to reach a live customer service representative are likely to create loyalty among Baby Boomers and seniors.

    Digital advertising that leverages timely, relevant and helpful messages can help advertisers engage and convert target consumers. Contact DMS to learn how our data signals help advertisers connect with the right audiences at the right time with the right messages to encourage action.

    Seeking New Ways To Maximize Your Customer Acquisition?

    Digital Media Solutions (DMS) is a technology-enabled, data-driven performance advertising solutions provider connecting consumers and advertisers. Contact DMS today to learn how our first-party data asset, proprietary technology and expansive digital media reach can help you scale your customer acquisition results.

    Contact DMS
    • Previous Article

      The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

      The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

      The easy, quick format of a listicle can be used as a content marketing tool for ecommerce or any other vertical, driving audiences directly to brand websites for purchasing and other useful actions.

    • Next Article

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.

    Other content in this Stream

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      about 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • 5 Tips To Optimize Your Paid Search Campaign Today

      5 Tips To Optimize Your Paid Search Campaign Today

      The following five paid search tips can all be implemented today to help improve your paid search performance amidst the ever-changing marketplace.

      Read Article

    • The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

      The 9 Qualities Of An Effective Listicle That Results In Clicks & Sales

      The easy, quick format of a listicle can be used as a content marketing tool for ecommerce or any other vertical, driving audiences directly to brand websites for purchasing and other useful actions.

      Read Article

    • Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue
      over 1 year ago

      Michael Usner, DMS SVP Of Messaging, In TBBJ: How Push Marketing Can Boost Revenue

      Tampa Bay Business Journal recently published a thought leadership piece from DMS Senior Vice President of Messaging, Michael Usner.

      Read Article

    • What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?
      over 1 year ago

      What Is The Difference Between Traditional Digital Advertising & Digital Performance Advertising?

      By focusing on ROI and measurability, digital performance advertising offers reliable results that are aligned with marketing objectives.

      Read Article

    • Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Aimtell Success Story: Clothing Retailer Deploys Aimtells To Re-Engage Consumers & Increase Sales

      Using Aimtell, an ecommerce retailer generated clicks back to its website and increased sales by re-engaging active consumers who have taken on-site actions

      Read Article

    • 3 Ways To Use Audience Segmentation For Website Re-Engagement
      over 1 year ago

      3 Ways To Use Audience Segmentation For Website Re-Engagement

      Using technology like Aimtell can help re-engage audiences and nurture consumers closer to conversion, especially when leveraging first-party data to segment these audiences.

      Read Article

    • Website Re-Engagement Can Boost Conversion Rates
      over 1 year ago

      Website Re-Engagement Can Boost Conversion Rates

      Effective re-engagement tactics, like Aimtells, can bring website visitors back to your site and help nurture consumers to conversion.

      Read Article

    • Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications
      over 1 year ago

      Wedding Registries Say “I Do” To Lifetime Customers With The Help Of Web Push Notifications

      Retailers offering wedding registries can engage consumers with web push notifications to deepen connections and help increase their lifetime value.

      Read Article

    • 8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
      over 1 year ago

      8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

      Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.

      Read Article

    • What Is The Aimtell Offer Network?
      over 1 year ago

      What Is The Aimtell Offer Network?

      Aimtell’s Push Content Network provides push marketing users with an optional additional revenue stream to incorporate into their existing push marketing strategies.

      Read Article

    • What Is The Google Question Hub?
      about 2 years ago

      What Is The Google Question Hub?

      Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

      Read Article

    • Why Are Facebook Ad Prices Spiking — And What Can Advertisers Do About It?

      Why Are Facebook Ad Prices Spiking — And What Can Advertisers Do About It?

      With high CPMs on Facebook, advertisers need to diversify their advertising efforts and rely more on first-party data to target audiences.

      Read Article

    • What Will An Apple Search Engine Look Like?
      over 2 years ago

      What Will An Apple Search Engine Look Like?

      There is speculation in the tech industry that Apple is considering launching a search engine, but will it be a Google competitor or a part of the Apple ecosystem?

      Read Article

    • What Is The Google ‘Nearby Product’ Feature?
      over 2 years ago

      What Is The Google ‘Nearby Product’ Feature?

      In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

      Read Article

    • What Are Google Activity Cards?
      over 2 years ago

      What Are Google Activity Cards?

      Google’s updated activity cards allow users to retrace previous online shopping, job and recipe-related searches, improving the overall journey for users.

      Read Article

    • How Luxury Brands Can Use Personalization To Scale Customer Acquisition
      over 2 years ago

      How Luxury Brands Can Use Personalization To Scale Customer Acquisition

      The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

      Read Article

    • What Is The Google Mortgage Feature Box?
      over 2 years ago

      What Is The Google Mortgage Feature Box?

      In response to surging search volume relating to mortgage terms, Google partnered with the CFPB to launch a new SERP feature, the Mortgage Feature Box.

      Read Article

    • What Is Neeva?
      about 1 year ago

      What Is Neeva?

      Despite the mixed results of search engine start-ups in the Google era, Neeva is poised to take off as a different approach to search.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.