Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

Two different Lysol surface cleaners were recently approved as effective against the virus that causes Covid-19, but brands need to tread carefully when making health claims.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.