Health & Wellness

Digital Marketing Innovation Inspiration

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Health marketing, wellness marketing tips and other important information to help you maximize your health and wellness advertising efforts

  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

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  • Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Restaurants Engage Consumers With Meal Kits And Recipes During COVID-19 Closures

    Although many restaurants are closed to in-store customers because of coronavirus, some are offering their culinary specialties as meal kits and recipes for consumers.

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  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

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  • The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    The Coronavirus-Related Amplification Of Specialty Meat And Seafood Deliveries

    During isolation many consumers are turning to bulk meat and seafood deliveries to stock up their freezers.

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  • Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth Subscriptions Offer Support During Coronavirus

    Telehealth and meditation subscriptions may be ideal options during the coronavirus pandemic, relieving some of the burden of an exhausted healthcare system.

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  • Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    Meal Kits Gain Popularity As Food Delivery Options During Coronavirus

    While consumers’ shopping and dining habits adjust during self-isolation, meal kits are having a resurgence.

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  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever Joins Other CPG Brands In Making A Commitment To Stop Marketing To Children

    Unilever has vowed to stop marketing its products to children in order to tackle rising obesity rates.

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  • Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Brands’ Social Responsibility Campaigns Focus On Water Quality And Conservation

    Several brands have launched social responsibility campaigns committed to improving water quality and supply, while creating goodwill with like-minded consumers.

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  • Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    Cereal Wars: General Mills And Kellogg’s Use Marketing Innovations To Stay Competitive

    General Mills and Kellogg’s compete for the top spot in the cereal industry using strategic marketing strategies.

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  • Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    Milk Wars: Alterna-Milk Demand Rises And Milk Marketing Reacts

    The plant-based milk industry has recently seen a boom in business as consumers reconsider cow’s milk for health and climate change reasons.

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  • Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation Marketing Campaign Spotlights Climate Crisis In An Effort To Protect Future Generations

    Seventh Generation continues to promote its stance on climate change and encourage others to follow suit with its recent “Believe in a Seventh Generation” campaign.

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  • Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    Razor Brands Face Off As Harry’s Acquisition Hits A Roadblock

    A ruling by the FTC blocking the sale of razor-subscription brand Harry's, could indicate that changes are on the way for razor start-ups, although several have previously been successfully acquired.

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  • Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet Insurance Marketing Campaigns: Protecting Pets One Penny At A Time

    Pet insurance brands emphasize the importance of protecting pets with affordable pet coverage plans.

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  • Grocery Delivery Wars: Amazon And Walmart Face Off

    Grocery Delivery Wars: Amazon And Walmart Face Off

    Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

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  • 3 Effective Marketing Campaigns Promoting Mental Health Wellness

    3 Effective Marketing Campaigns Promoting Mental Health Wellness

    For organizations and campaigns that offer support to people struggling with mental health issues, a multichannel approach can offer the best results.

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  • Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble Lets The Fans Decide In Super Bowl Ad

    Procter & Gamble will have a variety of ads in the Super Bowl including one that lets fans decide the outcome.

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  • Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Go Red For Women: 4 Marketing Campaigns That Spread Awareness

    Nonprofit organizations and brands celebrate and promote the “Go Red For Women” movement in an effort to raise awareness about women’s heart health.

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