Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

Through a variety of digital marketing strategies, DTC contacts and glasses brands have managed to navigate these uncertain times, effectively connecting with consumers and scaling revenue.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

The rise of the global skincare market, coupled with the societal and economic shifts resulting from COVID-19, could dramatically change the future of the $6 billion cosmetics industry.

Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

Sales for pet food and supplies are up, and brands are capturing consumer attention with creative campaigns focused on pet companions during isolation.

The sale of at-home hair care products has surged in recent weeks as self-isolation continues and people get creative with their hair.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.