Health marketing, wellness marketing tips and other important information to help you maximize your health and wellness advertising efforts
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Read ArticlePantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
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Read ArticleTop 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleFitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support
Fitbit aligned a rewards program and app update with the launch of several new products.
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Read ArticleBuffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
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Read ArticleSubscription Box News: Period Boxes Capture The Attention Of Women Consumers
Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.
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Read ArticleWeight Loss Marketing Strategies: Evolving with Trends
Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.
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Read ArticleWeight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing
Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.
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Read ArticleHappy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands
On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.
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Read ArticleThese 3 Gyms Stopped Trying to Please Everyone: You Can Too
It’s important to make the people that like you become passionate about you. These 3 gyms have keyed in on their target audiences and developed brands that connect.
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Read ArticleHealth Professions Continues As Leading Program Category in Q1 2017
According to our Q1 2017 Higher Education Inquiry Generation Review, Health Professions and Related Programs maintained its stronghold as the top program category.
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