Health & Wellness

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Health marketing, wellness marketing tips and other important information to help you maximize your health and wellness advertising efforts

  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • Nike News For Digital Marketers

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  • Run For Good: Saucony Launches Instagram Relay Race

    Run For Good: Saucony Launches Instagram Relay Race

    Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.

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  • Pokemon Go… To Sleep: Just The Facts

    Pokemon Go… To Sleep: Just The Facts

    Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.

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  • Pantene Search Engine S.H.E.: Just the Facts

    Pantene Search Engine S.H.E.: Just the Facts

    Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.

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  • Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Top 3 Health Programs Of 2019: Student Recruitment And Employment Trends

    Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.

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  • Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Tiger x Nike: A Partnership That Has Stood The Test Of Time

    Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.

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  • Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    Many Brands Offer Eco-Friendly Options To Meet Consumer Demand

    As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.

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  • Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support

    Fitbit aligned a rewards program and app update with the launch of several new products.

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  • Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    Buffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More

    A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.

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  • Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Subscription Box News: Period Boxes Capture The Attention Of Women Consumers

    Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.

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  • Weight Loss Marketing Strategies: Evolving with Trends

    Weight Loss Marketing Strategies: Evolving with Trends

    Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.

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  • Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing

    Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.

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  • Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    Happy National Cooking Day: Celebrate Good Eating with a Look at How Marketing Brings Millennials to Food Brands

    On National Cooking Day, we dig into how and why some foodcentric products – like Meghan Markle’s new cookbook – and certain food brands generate revenue and resonate with millennials.

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  • These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    These 3 Gyms Stopped Trying to Please Everyone: You Can Too

    It’s important to make the people that like you become passionate about you. These 3 gyms have keyed in on their target audiences and developed brands that connect.

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  • Health Professions Continues As Leading Program Category in Q1 2017

    Health Professions Continues As Leading Program Category in Q1 2017

    According to our Q1 2017 Higher Education Inquiry Generation Review, Health Professions and Related Programs maintained its stronghold as the top program category.

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