Health advertising, wellness advertising tips and other important information to help you maximize your health and wellness advertising efforts
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Men’s Grooming Brands Go Online To Grow
Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.
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5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond
This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.
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Nike News For Digital Marketers
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Digital Advertising Strategies Help RTD Beverages Reach Consumers
Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.
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Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns
This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.
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Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials
Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.
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6 At-Home Fitness Brands Find Success With Digital Strategies
The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.
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Many Brands Offer Alternative And Healthy Gifts On Valentine’s Day
Although flowers, chocolate and jewelry are popular choices for Valentine’s Day gifts, many people also opt for alternative options.
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DTC Vitamins Surge In Popularity After Deploying Digital Advertising
Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.
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Major Brands Are Showing Year-Round LGBTQ Support
Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.
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Maryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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Nike Plans Steady Digital Push In 2021 As Direct-To-Consumer Sales Grow
Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.
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DTC & Subscription Brands Matched Consumer Needs In 2020
Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.
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4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021
The events of 2020 dramatically affected consumer values related to health and wellness. Here are the top predictions for consumer behaviors, beliefs and habits related to health and wellness in 2021.
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Brands Launch New Subscriptions, Reflecting Consumer Behaviors Influenced By COVID-19
Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.
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Weight Loss Brands Leverage Digital Solutions For Holistic Experiences
As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.
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Fitness & Wellness Brands Leverage The Popularity Of Apps
Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.
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Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time
As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.
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New Online Shopping Trend: At-Home Medical Testing
At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.
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Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season
Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.
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3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions
Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.
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