DMS Insights: Health & Wellness

Digital Advertising Innovation Inspiration

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Health advertising, wellness advertising tips and other important information to help you maximize your health and wellness advertising efforts

  • Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

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  • New Online Shopping Trend: At-Home Medical Testing

    New Online Shopping Trend: At-Home Medical Testing

    At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

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  • Nike News For Digital Marketers

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  • Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Brands Deploy Pay-It-Forward Strategies To Capture Hearts & Sales During The Holiday Season

    Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

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  • 3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

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  • Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

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  • Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.

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  • Dietary Supplement Demand Rises, Increasing Opportunities For Health & Wellness Advertisers Ahead Of Resolution Season

    Dietary Supplement Demand Rises, Increasing Opportunities For Health & Wellness Advertisers Ahead Of Resolution Season

    Consumer interest in health and wellness products continues to benefit dietary supplement brands, with studies showing that more people are investing in their physical and mental wellbeing.

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  • Healthcare & Pharma See Big Uptick In Digital Advertising Spend

    Healthcare & Pharma See Big Uptick In Digital Advertising Spend

    After relying on traditional advertising in the past, digital ad spend by the health and pharma sector has seen an increase due to coronavirus.

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  • U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

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  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Understanding The Medicare Annual Enrollment Period (AEP) Audience

    Understanding The Medicare Annual Enrollment Period (AEP) Audience

    The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.

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  • Walmart Insurance Services Launches In Time For AEP & Offers A Streamlined Approach To Medicare Coverage

    Walmart Insurance Services Launches In Time For AEP & Offers A Streamlined Approach To Medicare Coverage

    Walmart launches Walmart Insurance Services in time for Medicare open enrollment.

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  • Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    Consumers Demand Variety, Don’t Want All COVID-Focused Ads

    The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

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  • Brands Target Pregnant Women With Fitness & Wellness Campaigns

    Brands Target Pregnant Women With Fitness & Wellness Campaigns

    To retain the loyalty of female consumers from bump through motherhood, brands like FitTrack, Nike and The Honest Company are launching products for health and wellness needs of expecting mothers.

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  • Marketing Meets Health & Wellness In Latest Brand Partnerships

    Marketing Meets Health & Wellness In Latest Brand Partnerships

    The latest strategic marketing partnerships launched by Walmart, CVS, Amazon, Starbucks and Target align rising consumer demands for health and wellness with brand values.

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  • Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Peloton And Other Luxury Brands Target Cost-Conscious Consumers With Lower-Priced Items

    Many luxury brands, like Peloton, have launched less-expensive offerings of their products, often done to expand the reach of brands, create awareness and scale revenues.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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