Health marketing, wellness marketing tips and other important information to help you maximize your health and wellness advertising efforts
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Read ArticleGoogle’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?
Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.
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Nike News For Digital Marketers
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Read ArticleThe CBD Market: Who, What, Where, Why & How
The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
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Read ArticleShopping For Groceries Is Easier Than Ever With Digital And Brand Innovations
Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.
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Read ArticleLoyalty Programs Are Effective For Brands And Popular With Audiences
By effectively deploying loyalty programs, brands can generate customer engagement and increase sales.
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Read ArticleTennis Favorites Court Massive Endorsements
Nike and other sportswear brands partner with future tennis hall of famers dominating the sport and next gen players with exciting on-court personalities.
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Read ArticleLuxury Travel Brand Inspirato Launches A Subscription Service For High-End Travelers
Subscriptions continue to flood the digital market space, and luxury travel brand Inspirato is the latest to launch a monthly service.
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Read ArticlePaid Search Remains Popular Channel Across Verticals
In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
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Read ArticleConverting The Meat Eaters: The Mainstreaming Of Plant-Based Foods
Although veggie burgers are not new, the $13 billion invested in the plant-based food industry during the last two years has revolutionized vegetarian options, taking plant-based products mainstream.
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Read ArticleThe Growing Wearables Market Offers Opportunities To Engage Consumers
The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.
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Read ArticleRun For Good: Saucony Launches Instagram Relay Race
Saucony launched their very own relay race through social media this month in an effort to donate $50,000 to various charities dedicated to health and sports.
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Read ArticlePokemon Go… To Sleep: Just The Facts
Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.
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Read ArticlePantene Search Engine S.H.E.: Just the Facts
Pantene launches S.H.E, a Chrome extension designed to combat search engine bias, as the kick-off initiative for their “Power to Transform” marketing campaign.
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Read ArticleTop 3 Health Programs Of 2019: Student Recruitment And Employment Trends
Higher education health program inquiry volume increased 14.7% from 2017 to 2018. We analyzed the top three health programs of 2018, including conversion rates and projected employment growth.
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Read ArticleTiger x Nike: A Partnership That Has Stood The Test Of Time
Nike released a new commercial across their social channels celebrating the recent Masters victory of golf icon Tiger Woods. Their long partnership has been lucrative for star and brand alike.
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Read ArticleMany Brands Offer Eco-Friendly Options To Meet Consumer Demand
As concerns about plastics and post-consumer waste rise among consumers, many brands are looking for packaging and recycling solutions to meet the increased interest.
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Read ArticleFitbit Prepares To Launch A New Rewards Program And Provide More Personalized Wellness Support
Fitbit aligned a rewards program and app update with the launch of several new products.
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Read ArticleBuffalo Wild Wings Introduces The Jewel Stool To Celebrate March Madness… And More
A statistic that shows an uptick in vasectomies during March Madness has urologists and Buffalo Wild Wings aligning promotions with the NCAA basketball tournament.
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Read ArticleSubscription Box News: Period Boxes Capture The Attention Of Women Consumers
Owned and operated primarily by female entrepreneurs, PMS and period boxes are finding success in the monthly subscription box business, with a built-in, engaged audience of women consumers.
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Read ArticleWeight Loss Marketing Strategies: Evolving with Trends
Weight loss and dieting trends have ranged from the ridiculous to a multi-billion-dollar industry, with complementary marketing and advertising campaigns promising quick fixes and celebrity approval.
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Read ArticleWeight Watchers Rebrands to WW for a More Integrative Approach to Wellness and Marketing
Weight Watchers used an integrative marketing approach, from customer engagement strategies to voice search partnerships, to launch their rebrand as a wellness company.
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