This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.

This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

Although flowers, chocolate and jewelry are popular choices for Valentine’s Day gifts, many people also opt for alternative options.

Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Although Nike has been increasingly innovating their digital offerings in recent years, the pandemic quickly accelerated the brand’s ecommerce initiatives and sales.

Consumers relied on the ease and predictability that DTC and subscription brands provided as they sought out safe and seamless buying options throughout 2020.

The events of 2020 dramatically affected consumer values related to health and wellness. Here are the top predictions for consumer behaviors, beliefs and habits related to health and wellness in 2021.

Apple, Colgate and Huggies are among the latest brands to spotlight subscription services that reflect consumers’ evolving pandemic-related lifestyles.

As app use grows and consumers are increasingly comfortable with online interactions, weight loss brands lean into digital solutions.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

Similar to BOGO, several brands have launched pay-it-forward strategies that make consumers feel good and take action.

Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.