Health & Wellness

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Health marketing, wellness marketing tips and other important information to help you maximize your health and wellness advertising efforts

  • Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Veganuary: Inspiring People To Try Vegan Options Through Fresh Marketing Campaigns

    Vegan brands capitalize on Veganuary and promote the practice of abstaining from eating animal-derived ingredients through different marketing campaigns.

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  • Nike News For Digital Marketers

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  • Clearing Up The Misconceptions Surrounding The Acne Product Industry

    Clearing Up The Misconceptions Surrounding The Acne Product Industry

    The acne product market has expanded significantly, while challenging marketers to create products that appeal to a large and very diverse crowd.

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  • 5 Innovations In Marketing That Brands Embraced In 2019

    5 Innovations In Marketing That Brands Embraced In 2019

    Whether the innovation was a business necessity or a fun evolution, brands embraced several new innovative marketing trends this year.

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  • Football Fans Are Engaged And Excited For College Bowl Season

    Football Fans Are Engaged And Excited For College Bowl Season

    College football and bowl games offer brands opportunities to reach dialed-in fans excited about anything to do with the very lucrative NCAA football season.

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  • Understanding The Final Expense Insurance Audience Mindset

    Understanding The Final Expense Insurance Audience Mindset

    It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

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  • Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    Fitness Apps Are Popular For Nutrition, Exercise And Wellness

    The popularity of fitness apps aligns with the massive growth of the fitness industry and mobile usage.

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  • 3 Fitness Brands Succeed By Marketing Lifestyle Messages

    3 Fitness Brands Succeed By Marketing Lifestyle Messages

    Successful fitness brands are creating a connected fitness experience that is engaging consumers and increasing sales.

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  • Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight Loss Trends: Millennials Influence How Americans Perceive Diet, Nutrition & Exercise

    Weight loss trends remain varied, but one thing that appears consistent is the use of social media platforms to influence diet and nutrition choices.

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  • Billie Wants Women To Take Part In Movember

    Billie Wants Women To Take Part In Movember

    Billie targets women in Movember campaign that is shaking up the shaving industry and creating a buzz on social media.

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  • Holidays And Pets Are A Purrfect Partnership

    Holidays And Pets Are A Purrfect Partnership

    Whether at the local mom-and-pop or through fun subscription services, Americans spend a lot on their pets, especially during the holidays.

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  • Digital Is The Future Of Healthcare

    Digital Is The Future Of Healthcare

    Technological innovations big and small are changing healthcare and offering more sophisticated and seamless solutions for consumers.

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  • Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing Aid Campaigns: 3 Examples Of Stigma-Free Marketing

    Hearing aid brands emphasize the importance of hearing clearly and effortlessly with unique marketing campaigns.

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  • Disney Partnership Inspires Girls

    Disney Partnership Inspires Girls

    Sport England initiative “This Girl Can” partners with Disney to inspire girls and promote health and wellness.

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  • Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike Acquires NFL Star Russell Wilson’s Startup, TraceMe

    Nike has confirmed the acquisition of TraceMe, a startup company originally founded by Russell Wilson, and its fan engagement platform, Tally.

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  • Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas Becomes First Retailer To Sell Directly Through Snapchat Video Game

    Adidas and Snapchat teamed up to launch a mobile video game that lets users buy Adidas cleats directly.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • 4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • The CBD Market: Who, What, Where, Why & How

    The CBD Market: Who, What, Where, Why & How

    The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

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