DMS Insights: Health & Wellness

Digital Marketing Innovation Inspiration

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Health marketing, wellness marketing tips and other important information to help you maximize your health and wellness advertising efforts

  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Catch & Keep: New Audiences Get Hooked On Fishing During COVID-19

    Outdoor and fishing brands reel in new and diverse audiences as interest in the activity soars during COVID-19.

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  • Nike News For Digital Marketers

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  • The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    The Election And COVID-19 Could Be Factors In Health Insurance Open Enrollment This Year

    As health insurance open enrollment approaches, insurance brands need to be ready to adapt to the impact of COVID-19 and other potentially disruptive circumstances.

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  • Positive Marketing Messages From Higher Education Institutions Help Reassure Parents And Students During The Pandemic

    Positive Marketing Messages From Higher Education Institutions Help Reassure Parents And Students During The Pandemic

    During the uncertainty of COVID-19, positive marketing campaigns from colleges and universities can help students and parents feel informed.

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  • As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    As Live Sports Return To TV Screens, Digital Marketers Rev Up Campaign Efforts To Reach Fans

    Despite the uncertainty surrounding in-person events during the pandemic, marketers have found unique ways to get their brands in front of consumers through partnerships, creative ad spots and more.

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  • Luxury Brands Develop Digital & Personalized Experiences To Scale

    Luxury Brands Develop Digital & Personalized Experiences To Scale

    The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

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  • Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike Increasing Focus On Digital To Meet Changing Consumer Demands

    Nike makes moves to increase their digital footprint, as consumers behaviors evolve.

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  • Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Wonder Woman 1984 Promotions Continue Despite Delayed Opening

    Although now scheduled for a fall release, Wonder Woman 1984 promotional partnerships continue to move forward.

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  • Making Health And Safety Claims: Lysol Demonstrates The Correct Path

    Making Health And Safety Claims: Lysol Demonstrates The Correct Path

    Two different Lysol surface cleaners were recently approved as effective against the virus that causes Covid-19, but brands need to tread carefully when making health claims.

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  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    Disposable Urinals Are The Latest Trend To Emerge From The Pandemic

    The pandemic has created some strange trends, the latest of which may be necessary as people avoid public restrooms.

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  • Babytech Is A Growing Industry For Growing Families

    Babytech Is A Growing Industry For Growing Families

    Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

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  • Brands Embrace Diversity By Offering Products In Different Skin Tones

    Brands Embrace Diversity By Offering Products In Different Skin Tones

    After decades of companies offering only one or two skin tones, brands selling everything from lingerie to art supplies are embracing the full spectrum of color.

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  • Brands Offer Conversations To Deepen Their Customer Relationships

    Brands Offer Conversations To Deepen Their Customer Relationships

    Automated technology has a place in brands’ approach to customer service, but the human touch, and strong content marketing, can build trust.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    Cornhole & Other Non-Traditional Sports Get Off The Bench & Reach New Audiences

    The COVID-19 related national sports hiatus may be the catalyst for accelerated popularity of non-traditional sports among consumers.

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  • Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    Rural Destinations Position Themselves As Ideal Post-Pandemic Vacations

    As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

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  • Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Spike In DTC Sales Influences Retail Brands To Transition Business Models

    Major retailers have adapted DTC business models to keep up with consumers’ changing shopping habits as social distancing continues.

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  • Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Golf Marketing Tees Up For Success & Draws In New Audiences During Social Distancing

    Marketing efforts to reach new golfers hit an upswing, as the $84 billion golf industry attracts new audiences.

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  • Medical Alert Marketing Provides Examples Of Consistent Innovation

    Medical Alert Marketing Provides Examples Of Consistent Innovation

    Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.

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