Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

Telehealth brands are increasingly offering digital support with online and in-home solutions to support the needs of patients more comfortable at home.

The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.

This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

Although flowers, chocolate and jewelry are popular choices for Valentine’s Day gifts, many people also opt for alternative options.

Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.