Health & Wellness

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Health advertising, wellness advertising tips and other important information to help you maximize your health and wellness advertising efforts

  • 5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    5 Car Brands Appealing To Consumers Ahead Of Potential Travel Boom

    Major car brands are gearing up for increased demand after a year of travel restrictions by promoting digital initiatives and campaigns that appeal to today’s consumers.

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  • Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

    Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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  • Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    Bringing Members Back: How 3 Gyms Are Taking On The Challenge

    As gyms reopen, many franchises are deploying digital strategies to build back customer loyalty and enrollments.

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  • 2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

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  • CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD Brands Deploy Digital Strategies To Reach Interested Consumers

    CBD can be found in products from beauty serums to lattes, with brands using digital strategies to grow consumer interest.

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  • Nike News For Digital Marketers

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  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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  • Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Alcohol Advertising: Spirits Brands Leverage Latest Celebrations To Connect With Target Audiences

    Spirits brands are connecting with consumers during times of celebration through strategic digital initiatives that resonate with today’s audiences.

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  • WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    WHM Feature: Women-Owned Brands That Deploy Modern, Digital Advertising Strategies

    These women-owned businesses offer inclusive, digital-forward advertising strategies that drive engagement and sales.

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  • Telehealth Services Offer A Range Of Care

    Telehealth Services Offer A Range Of Care

    Telehealth brands are increasingly offering digital support with online and in-home solutions to support the needs of patients more comfortable at home.

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  • Brands And Nonprofits Show Support For AAPI Community

    Brands And Nonprofits Show Support For AAPI Community

    The Asian American and Pacific Islander (AAPI) community has found support from brands and advertisers in the wake of racist attacks.

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  • Pinterest Expands ‘Try On’ AR Features

    Pinterest Expands ‘Try On’ AR Features

    Pinterest has expanded its new augmented reality (AR) ecommerce feature to entice consumers craving in-store experiences.

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  • Men’s Grooming Brands Go Online To Grow

    Men’s Grooming Brands Go Online To Grow

    Grooming brands that target men, including Dr. Squatch, Bevel and Huron, deploy the gamut of digital advertising strategies to reach online shoppers.

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  • 5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond

    This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

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  • Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Digital Advertising Strategies Help RTD Beverages Reach Consumers

    Chobani is the latest brand to launch RTD beverages with digital advertising like email marketing and subscriptions.

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  • Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    Major Brands Are Skipping The Super Bowl To Invest In Purpose-Driven Digital Campaigns

    This year, many brands long known for advertising at the Super Bowl are sitting it out and turning their attention elsewhere.

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  • Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Plant-Based Meat Brands Leverage Digital Strategies To Build Brand Awareness & Encourage Trials

    Sales of alternative plant-based meats have exploded during the pandemic as alternative meat brands use fast food partnerships and digital advertising to reach targeted audiences and drive sales.

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  • 6 At-Home Fitness Brands Find Success With Digital Strategies

    6 At-Home Fitness Brands Find Success With Digital Strategies

    The need to stay home has led to an uptick in the popularity of at-home fitness brands like Nordictrack and Tonal, and digital strategies are helping these brands shine with consumers.

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  • Many Brands Offer Alternative And Healthy Gifts On Valentine’s Day

    Many Brands Offer Alternative And Healthy Gifts On Valentine’s Day

    Although flowers, chocolate and jewelry are popular choices for Valentine’s Day gifts, many people also opt for alternative options.

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  • DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    DTC Vitamins Surge In Popularity After Deploying Digital Advertising

    Health and wellness continues to be a priority for consumers, and DTC vitamin brands are using digital advertising strategies to meet their needs.

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  • Major Brands Are Showing Year-Round LGBTQ Support

    Major Brands Are Showing Year-Round LGBTQ Support

    Abercrombie & Fitch and Doritos are proving the importance of supporting inclusivity and the LGBTQ community year round through their latest purpose-driven advertising efforts.

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