Home Goods & Services Marketing News

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Home goods marketing, home services marketing, tips and other important information to help you maximize your home goods and services advertising efforts

  • Dollar Stores Are Exceeding Expectations

    Dollar Stores Are Exceeding Expectations

    Dollar stores are continuing to expand in a shifting retail environment.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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  • The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness

    In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.

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  • Connecting With Consumers Through Unique Pest Control Campaigns

    Connecting With Consumers Through Unique Pest Control Campaigns

    Through unique commercials and social media channels, pest control companies create shared interactions with their audience.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Yelp Business Listing Enhancements: Just The Facts

    Yelp Business Listing Enhancements: Just The Facts

    Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.

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  • Google Food Delivery: Expanding For Brand Visibility

    Google Food Delivery: Expanding For Brand Visibility

    Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.

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  • The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    The Modern-Day Banking Experience: Brick & Mortar Vs. Digital

    Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.

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  • Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Ring Smart Home Security Products Appeal To Digitally Savvy Consumers

    Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.

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  • Roku Ads: Just The Facts

    Roku Ads: Just The Facts

    Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.

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  • The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs

    Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.

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  • It’s Gonna Be Maytag

    It’s Gonna Be Maytag

    Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.

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  • Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV And Video Media Agency, Vudu: Just The Facts

    Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.

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  • Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart Home Market: Nearly 27% Growth Projected In 2019

    Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.

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  • Disney’s New Streaming Service: Just The Facts

    Disney’s New Streaming Service: Just The Facts

    Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.

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  • Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Optimized Search & Micro-Moments Strategies For Lawn Care Brands

    Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.

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  • Pandora Voice-Activated Ads: Just The Facts

    Pandora Voice-Activated Ads: Just The Facts

    Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.

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  • Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s Announcement: Entertainment, News And Finances Reimagined

    Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.

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