In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.