Home goods marketing, home services marketing, tips and other important information to help you maximize your home goods and services advertising efforts
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Read ArticleGoogle Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
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Read ArticleThe Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Read ArticleRing Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
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Read ArticleRoku Ads: Just The Facts
Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.
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Read ArticleThe Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleWalmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
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Read ArticleSmart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
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Read ArticleDisney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticlePandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
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Read ArticleApple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
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Read ArticlePost Babies R Us Registries: Streamlined And Creative Alternatives
When Babies R US closed, consumers were left wondering where to go for their baby registries, but many options have filled the space left by the shuttering of the mega retailer.
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Read ArticleSleep Number Takes Advantage Of Hulu’s Interactive Ad Unit
Sleep Number is the first brand to try out Hulu’s new interactive ad unit that combines email with video campaigns.
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Read ArticleMake Your Own Amazon Alexa Skills: Just The Facts
Amazon has opened their Alexa Skills Store, empowering everyone to publish skills and reach their audiences using voice assistant.
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Read ArticleThe Dream Backyard: Outer Turns Your Space Into A Showroom
Outer is using consumers’ backyards as showrooms and paying them. See how this outdoor furniture brand is shaking up the industry with innovative products and marketing strategies.
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Read ArticleAmazon Launches Home Shopping Channel, Amazon Live: Just The Facts
Amazon has launched Amazon Live, the latest addition to their brand.
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Read ArticleKitchenAid’s Targeted Ad: Defining a Niche Audience
KitchenAid caters to individuals who love to spend time in the kitchen. Defining niche audiences lets brands connect with consumers who have an interest in their products.
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