Home goods marketing, home services marketing, tips and other important information to help you maximize your home goods and services advertising efforts
-
Dollar Stores Are Exceeding Expectations
Dollar stores are continuing to expand in a shifting retail environment.
-
Streaming News For Digital Marketers
Learn More -
Gaming News For Digital Marketers
Learn More -
Entertainment News For Digital Marketers
Learn More -
Netflix News For Digital Marketers
Learn More -
The Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
-
Home Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
-
The Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness
In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.
-
Connecting With Consumers Through Unique Pest Control Campaigns
Through unique commercials and social media channels, pest control companies create shared interactions with their audience.
-
State Farm X Weather Channel: An Integrated Branding Partnership
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.
-
Facebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
-
Yelp Business Listing Enhancements: Just The Facts
Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
-
Google Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
-
The Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
-
Ring Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
-
Roku Ads: Just The Facts
Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.
-
The Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
-
It’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
-
Walmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
-
Smart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
-
Disney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
-
Optimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
-
Pandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
-
Apple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
-
Loading More...