Home goods advertising, home services advertising, tips and other important information to help you maximize your home goods and services advertising efforts
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Home Inspection Brands Use Digital Strategies To Generate Consumer Interest
Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.
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Memes In Advertising Deliver Fun & Results
Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.
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Kitchen Appliance Brands Go Digital As Kitchen Renovations Heat Up
As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.
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Ecommerce Spending Continued To Climb In January
Ecommerce retail sales continued to grow even after the busy holiday season ended.
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5 Examples Of Strategic Partnerships That Are Making An Impact During 2021 BHM & Beyond
This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.
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Gaming News For Digital Marketers
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1-800-FLOWERS.COM, Inc. Finds Ecommerce Success Through Customer Centricity
By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.
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Streaming News For Digital Marketers
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Wallpaper & Paint Brands Reach Consumers With Digital Strategies
Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.
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4 Lawn & Garden Brands Take Early Action To Engage Consumers Via Digital Strategies Ahead Of 2021 Season
Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.
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Netflix News For Digital Marketers
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How Gift Basket Brands Are Advertising This Valentine’s Day
Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.
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Entertainment News For Digital Marketers
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Maryland Digital Ad Tax: Just The Facts
A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.
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How Flower Delivery Services Are Growing Their Consumer Bases In 2021
Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.
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Funny Tax Preparation Advertising Campaigns Highlight Ease Of Tax Preparation
Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.
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Consumers Start Holiday Product Searches On Google And Amazon
In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.
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Fitness & Wellness Brands Leverage The Popularity Of Apps
Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.
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Do Shipping Costs Matter To Shoppers This Year?
Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.
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Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time
As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.
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Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need
Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.
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Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations
Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.
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Don't Worry About Your Thanksgiving Dinner: It's Insured
CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.
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What Will Cyber Monday Be Like In 2020?
Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.
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