DMS Insights: Home Goods & Services Advertising

Digital Advertising Innovation Inspiration

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Home goods advertising, home services advertising, tips and other important information to help you maximize your home goods and services advertising efforts

  • Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    Ecommerce Brands Deploy Digital Advertising Strategies To Offer Consumers The Right Messages At The Right Time

    As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

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  • Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need

    Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need

    Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.

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  • Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

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  • Don't Worry About Your Thanksgiving Dinner: It's Insured

    Don't Worry About Your Thanksgiving Dinner: It's Insured

    CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

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  • What Will Cyber Monday Be Like In 2020?

    What Will Cyber Monday Be Like In 2020?

    Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

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  • Gaming News For Digital Marketers

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  • DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    DMS 2020 Holiday Shopping Survey Details Trends Across Consumer Segments

    A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

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  • Streaming News For Digital Marketers

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  • The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season

    The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season

    Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

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  • Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    Consumers’ Shopping Priorities Have Changed Once Again, Shifting Toward Home Goods, Electronics & More

    The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

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  • Netflix News For Digital Marketers

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  • Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Understanding The Differences Between Traditional Digital Advertising And Digital Performance Advertising

    Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

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  • Entertainment News For Digital Marketers

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  • ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    ‘Singles Day’ Is Another Chance For Ecommerce To Shine

    China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

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  • Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving Shopping, Dining And Travel In 2020

    Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

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  • Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls And Peloton Rely On Digital Channels This Holiday Season

    Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

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  • Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands

    Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.

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  • Brands Eye Homeschooling Families As Growing Consumer Segment

    Brands Eye Homeschooling Families As Growing Consumer Segment

    Homeschooling is growing as a result of the pandemic, and learning platform brands are providing services that align with the values and needs of diverse homeschooling families.

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  • U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth

    The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

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  • Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    Lowe’s Rides The Ecommerce Wave To Reach Consumers During Early Holiday Season

    The holiday shopping season is gearing up to be an online-heavy event, causing many traditional brick-and-mortar retailers to invest in their ecommerce offerings and overall presence.

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  • Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    Apple Marketing Continues To Capture The Imagination Of Consumers Worldwide As The iPhone 12 Launches

    With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

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  • Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    Personalized & DIY Products Like Photo Gifts Look To Be Hot For The Holidays

    This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

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