Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

There’s no magic way to balance quality & quantity leads, but technology like DMS Exchange can reduce the effort required to remain at the balance point while efficiently scaling customer acquisition.

During Women’s History Month, brands are partnering with nonprofit organizations that advance and empower women.

Kitchen gadget brands find success with customer acquisition strategies including online discounts, lead forms and ecommerce platforms.

As home renovations experience an uptick in popularity, kitchen cabinet brands optimize digital strategies to get in front of shoppers.

Home warranty brands deploy digital advertising strategies like enewsletters, click to call and tiered subscriptions to differentiate services in a crowded market.

Home inspections are an essential part of many home purchases, and many brands are leaning into digital strategies to attract consumers and share industry knowledge.

Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.