DMS Insights: Home Goods & Services Marketing News

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Home goods marketing, home services marketing, tips and other important information to help you maximize your home goods and services advertising efforts

  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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  • FCC Rules P2P Text Platforms Not ATDS

    FCC Rules P2P Text Platforms Not ATDS

    The FCC ruled on manual dialing for brands that use automated text message platforms.

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  • Babytech Is A Growing Industry For Growing Families

    Babytech Is A Growing Industry For Growing Families

    Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

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  • Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Gender Diversity In Marketing Is An Important And Growing Consideration For Advertisers

    Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

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  • Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    Understanding Generational Consumer Behaviors And Preferences Can Help Businesses Reopen Successfully

    A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

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  • Gaming News For Digital Marketers

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  • Garden Marketing Blooms Across The Country While People Stay Close To Home

    Garden Marketing Blooms Across The Country While People Stay Close To Home

    As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

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  • Streaming News For Digital Marketers

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  • Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Air Conditioner And Evaporative Cooler Brands Attract Consumers Stuck At Home

    Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

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  • Pest Control Campaigns Must Reach Consumers When Most Needed

    Pest Control Campaigns Must Reach Consumers When Most Needed

    As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

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  • Netflix News For Digital Marketers

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  • Big Box Stores See Uptick In Ecommerce Sales

    Big Box Stores See Uptick In Ecommerce Sales

    As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

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  • Entertainment News For Digital Marketers

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  • Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    Consumers Are Ready For Brands To Move On From COVID-19 Advertisements

    A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

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  • Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Marketing To Moms During Coronavirus Requires Understanding And Authenticity

    Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

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  • Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    Pools And Outdoor Toy Sales Are Gaining Popularity During Quarantine

    As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

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  • Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Spring Clean-Up Brands Leverage A Mix Of Marketing Strategies To Connect With Consumers

    Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

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  • Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    Discounts And Downturns: The Power Of Digital Coupons On Consumer Spending

    31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

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  • Flower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships

    Flower Delivery Businesses Prepare For Mother’s Day With Promotions And Partnerships

    Consumers celebrate mom this Mother’s Day with flowers from innovative and forward-thinking flower delivery businesses.

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  • Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    Cancellations And Return Policies Are More Important Than Ever During & After COVID-19

    From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

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  • App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App Use Increase Offers Opportunities For Brand Engagement While Consumers Self Isolate

    App use is up while people are in self-isolation, which could impact internet usage moving forward.

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  • Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Brick-And-Mortar Businesses Going All In With Digital Will Drive Long-Term Success

    Many retailers around the world are moving their brick-and-mortar businesses online because of the coronavirus pandemic, and it could help them survive and thrive.

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  • Companies Update Websites To Tackle Today’s Realities

    Companies Update Websites To Tackle Today’s Realities

    Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

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  • Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Hardware Stores Reach Out To Consumers Proactively During Coronavirus

    Although many stores shuttered during coronavirus, hardware stores were deemed essential and are providing consumers with valuable services.

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