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  • Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Brands Support Consumers With Virtual Passover And Easter Celebrations During Social Distancing

    Passover and Easter are typically a time for celebrating with family, which this year will happen virtually for many celebrants.

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  • In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    In-Home Fitness Brands See Opportunities To Grow Subscriber Bases During Quarantine

    The quarantine is bound to make people antsy, and with gyms closed many fitness brands have stepped up and are offering virtual fitness classes.

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  • Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    Ecommerce Ad Spend Doubles As Consumers Self-Isolate

    As consumers move their shopping online due to self-isolation during the coronavirus crisis, ecommerce ad spend doubles.

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  • Streaming News For Digital Marketers

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  • Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Amazon, Target And Macy’s Make List Of Top 10 U.S. Ecommerce Ranking

    Although Amazon continues to hold a commanding lead in ecommerce sales, Target makes the top 10 for the first time, while other brands drop.

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  • Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet Paper Is Having A Moment But Which Brand Will Win The War?

    Toilet paper brands use cute mascots and cheeky campaigns to promote the better qualities of their products -- more relevant than ever as consumers stockpile because of Coronavirus (COVID-19).

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  • Gaming News For Digital Marketers

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  • How Are Streaming Services Adapting During Coronavirus?

    How Are Streaming Services Adapting During Coronavirus?

    As coronavirus concerns force more people to isolate at home, streaming services will be in the hot seat.

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  • Netflix News For Digital Marketers

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  • Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    Apple And Disney Now Major Players In The Streaming Wars As The Competition Heats Up

    As the popularity of Netflix slows and major competitors enter the streaming space, the streaming wars get serious.

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  • Serial Returner: The Next Frontier Of Online Shoppers

    Serial Returner: The Next Frontier Of Online Shoppers

    To acquire and retain loyal customers, many online retailers turned their return processes into positive customer experiences.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Entertainment News For Digital Marketers

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  • Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Renovation And Design Brands Can Reach Consumers With Influencer Partnerships And Social Media Campaigns

    Tech-enabled solutions help consumers navigate through complicated home renovations, and brands are deploying multi-platform strategies to reach consumers.

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  • Famous Women And Brands Team Up For Fun Marketing Campaigns

    Famous Women And Brands Team Up For Fun Marketing Campaigns

    To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

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  • Content Marketing Wins: From Insurance To Blenders

    Content Marketing Wins: From Insurance To Blenders

    Content marketing continues to be a dominant strategy for many brands, offering an effective avenue to establish brand awareness, improve consumer relationships and increase sales.

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  • Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    Demand For Higher Quality Leads Tops 2020 Predictions For Lead Generation Industry

    The lead generation industry predicts campaign quality, consumer control, sophisticated technology, compliance and media shifts will impact performance in 2020.

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  • The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    The Solar Energy Industry Experiences Rapid Growth Despite Varying Opinions

    While solar is still a heavily debated topic, the solar energy industry has experienced a wave of growth and profitability, with several predictions of a bright future ahead.

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  • 3 Empowering Senior Enablement Marketing Campaigns

    3 Empowering Senior Enablement Marketing Campaigns

    Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.

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  • 5 Strategic And Unique Furniture Campaigns

    5 Strategic And Unique Furniture Campaigns

    Through unique marketing campaigns, furniture companies aim to differentiate themselves from the crowd.

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  • What Is The Zigbee Alliance?

    What Is The Zigbee Alliance?

    The Zigbee Alliance develops universal open standards for the smart products transforming the way we live, work, and play.

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  • Dollar Stores Are Exceeding Expectations

    Dollar Stores Are Exceeding Expectations

    Dollar stores are continuing to expand in a shifting retail environment.

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  • The Explosive Growth Of The Survival Kit Industry

    The Explosive Growth Of The Survival Kit Industry

    The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.

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  • Home Security Marketing: Standing Out From The Crowd

    Home Security Marketing: Standing Out From The Crowd

    Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.

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