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Home goods marketing, home services marketing, tips and other important information to help you maximize your home goods and services advertising efforts

  • DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    DIY Brands & Retailers Likely To Have Strong Sales This Holiday Season

    As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Retail Holiday Wars: Way Day Vs. Prime Day

    Retail Holiday Wars: Way Day Vs. Prime Day

    As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

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  • The Future Of Printed Catalogs In A Digital Retail World

    The Future Of Printed Catalogs In A Digital Retail World

    Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

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  • Educational Uncertainty Increases & Extends School Supply Spending

    Educational Uncertainty Increases & Extends School Supply Spending

    Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

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  • Gaming News For Digital Marketers

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  • How Big Brands Can Go Local With Digital Marketing Strategies

    How Big Brands Can Go Local With Digital Marketing Strategies

    Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

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  • Streaming News For Digital Marketers

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  • Puppies And Babies Bring Smiles To Consumers During Tough Times

    Puppies And Babies Bring Smiles To Consumers During Tough Times

    Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

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  • 2020 Holiday Season Predictions For Digital Marketers

    2020 Holiday Season Predictions For Digital Marketers

    This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

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  • Netflix News For Digital Marketers

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  • The Return Of Non-Essential In-Store Shopping

    The Return Of Non-Essential In-Store Shopping

    As consumers begin venturing into physical stores, new shopping patterns have emerged.

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  • Entertainment News For Digital Marketers

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  • 3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    3 Ways Digital Marketers And Brands Can Prepare For ‘The Decade Of The Home’

    The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

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  • As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    As Online Shopping Continues To Dominate, Brands Deploy Creative Visual Commerce

    The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

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  • What Is ROVI?

    What Is ROVI?

    Return on Visual Investment (ROVI) is a new key metric to measure visual commerce campaigns.

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  • Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    Kroger Ship Expands Delivery Service To Digital Marketplace: Just The Facts

    The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

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  • ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    ‘Feel Good’ Ad Campaigns Give Consumers Comfort In A Time Of Uncertainty

    Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

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  • Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity Marketing Evolves To Give Consumers Sophisticated Technology And Peace Of Mind

    Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

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  • Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Printing & Photo Brands Earn Space In Consumer’s Hearts And Phones

    Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

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  • Window Wars: Brands Must Differentiate To Attract Consumers

    Window Wars: Brands Must Differentiate To Attract Consumers

    Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

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  • Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Improves Ecommerce Options With Visual Search Update: Just The Facts

    Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

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  • A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    A Roundup Of Brands Making Consumers Happy During A Time Of Uncertainty

    Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

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  • Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce Round Up: How Social Media Platforms And Tech Brands Are Implementing Online Shopping

    Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

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