Home goods marketing, home services marketing, tips and other important information to help you maximize your home goods and services advertising efforts
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Read ArticleDollar Stores Are Exceeding Expectations
Dollar stores are continuing to expand in a shifting retail environment.
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Streaming News For Digital Marketers
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Gaming News For Digital Marketers
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Entertainment News For Digital Marketers
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Netflix News For Digital Marketers
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Read ArticleThe Explosive Growth Of The Survival Kit Industry
The survival kit market has seen impressive growth over the years thanks to mainstream brand recognition, a steady flow of new products and generational change.
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Read ArticleHome Security Marketing: Standing Out From The Crowd
Through creative marketing campaigns, home security brands aim to differentiate themselves from the crowd.
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Read ArticleThe Mobile Carrier Wars: All About Comparative Advertising And Brand Awareness
In the mobile carrier wars, Verizon, AT&T, T-Mobile and Sprint have all created marketing campaigns that tout their own successes while casting doubts on those of their competitors.
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Read ArticleConnecting With Consumers Through Unique Pest Control Campaigns
Through unique commercials and social media channels, pest control companies create shared interactions with their audience.
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Read ArticleState Farm X Weather Channel: An Integrated Branding Partnership
State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.
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Read ArticleFacebook Special Ad Audience: Just The Facts
Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.
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Read ArticleYelp Business Listing Enhancements: Just The Facts
Last month, Yelp announced a series of paid business listing enhancements. Yelp's listing enhancements are part of Yelp’s strategy to better monetize the review-focused site.
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Read ArticleGoogle Food Delivery: Expanding For Brand Visibility
Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
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Read ArticleThe Modern-Day Banking Experience: Brick & Mortar Vs. Digital
Mobile banking has increased in popularity, which should motivate marketers to implement strategies that appeal to online and in-person banking customers.
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Read ArticleRing Smart Home Security Products Appeal To Digitally Savvy Consumers
Smart homes are getting more popular, which includes security products that sync with phones and speakers for tech friendly solutions.
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Read ArticleRoku Ads: Just The Facts
Roku, the streaming platform, has introduced a new measurement tool to encourage advertisers to spend on OTT advertising instead of traditional TV ads.
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Read ArticleThe Criterion Channel: A Movie Streaming Service For Arthouse Movie Buffs
Criterion and WarnerMedia partnered to create a movie streaming service for niche audiences, capitalizing on the growing popularity of entertainment streaming options.
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Read ArticleIt’s Gonna Be Maytag
Maytag celebrates Maytag Month with a fun commercial spoofing the “It’s Gonna Be May” memes that flood timelines every spring.
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Read ArticleWalmart’s TV And Video Media Agency, Vudu: Just The Facts
Walmart’s TV and video streaming platform, Vudu, launched new advertising options, backed by Walmart’s first-party retail data.
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Read ArticleSmart Home Market: Nearly 27% Growth Projected In 2019
Smart home products are consumers’ best friends, making everything from home monitoring to music streaming easier. The smart home market is expected to grow nearly 27% this year.
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Read ArticleDisney’s New Streaming Service: Just The Facts
Disney has bid the Vault adieu and is introducing Disney+, the brand’s first streaming service. Disney+ will host more than 500 movies and 7,000 episodes of iconic TV shows.
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Read ArticleOptimized Search & Micro-Moments Strategies For Lawn Care Brands
Search optimization and capitalizing on micro-moments can be the answer to targeting customers for lawn care and other specialty services.
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Read ArticlePandora Voice-Activated Ads: Just The Facts
Pandora is beginning to test their voice-activated ads that allow for more consumer engagement.
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Read ArticleApple’s Announcement: Entertainment, News And Finances Reimagined
Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
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