Home Goods & Services Advertising News

Home goods advertising, home services advertising, tips and other important information to help you maximize your home goods and services advertising efforts

3 days ago
What’s Next For At-Home Fitness Subscriber Acquisition As Gyms Reopen?

Many fitness brands are evolving their services and features. As these enhancements roll out, from creative classes to new equipment, brands are kicking off multichannel promotional strategies to driv

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about 1 month ago
Houseplant Brands Tap Into Today’s Marketing & Lifestyle Trends To Engage & Convert Millennials

Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.

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about 1 month ago
Roofing Companies Scale Customer Acquisition With Digital Advertising Strategies

Roofing companies need to be visible when consumers are on the hunt.

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about 2 months ago
What Is Social Commerce?

Social commerce is an increasingly popular way for brands to drive engagement and encourage seamless on-platform sales.

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about 2 months ago
DTC Home Brands Reach Design-Happy Consumers With Messaging That Encourages Action

DTC houseware and design retailers leverage digital advertising strategies, including online promos, social media advertising and consumer targeting, to reach audiences.

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about 2 months ago
Push Marketing Helps Brands Promote Outdoor Activities & Home Improvement Projects

Brands can capitalize on the start of summer by deploying push notifications encouraging activities related to the change in season, such as making seasonal purchases or completing home improvements.

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2 months ago
Big Box Retailers Fire Up Summer With Grill Advertising

Big Box retailers Lowes, Walmart, Target and Home Depot are using digital marketing to engage consumers.

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Streaming News For Digital Marketers
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3 months ago
4 Home Security Companies Engaging Consumers With Innovative Promotions

Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.

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3 months ago
What Is ShopRunner?

A partnership between Adobe and FedEx expands access to ShopRunner, a free shipping membership service that will now be available to more brands and consumers.

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3 months ago
Well-Known Brands Partner With Nonprofits To Increase Mother’s Day Outreach

Nonprofits leverage Mother’s Day and partner with brands to promote causes that support mothers and babies.

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Entertainment News For Digital Marketers
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3 months ago
AAPI-Owned Brands Leverage Customer-First Approaches To Advertising

AAPI-owned businesses connect with consumers using advertising strategies that emphasize brand purpose and social responsibility.

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3 months ago
New Moms Find Support From Brands & Retailers

It takes a village to raise a child, and brands that become part of a new mother’s village, providing support plus practical products and services, are winning with the mom market.

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3 months ago
Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV

Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

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4 months ago
Brands Know Moms Matter, On Mother’s Day And All Year Long

Authentic and empathetic brand messaging can help moms feel appreciated on Mother’s Day, and many brands are starting early this year.

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4 months ago
Fashion Brands Build Loyalty With Subscription Memberships And Social Responsibility

Fashion brands incentivize shopping on ecommerce platforms by adding subscription based membership programs.

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4 months ago
Engaging The Digital Window Shopper

Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

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4 months ago
Appliance Brands Capitalize On Consumer Excitement Around Kitchen Upgrades And Renovations

Appliance brands effectively deploy digital strategies to capitalize on a hot renovation market.

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4 months ago
5 Language Apps That Use Digital Tools To Encourage User Retention

Language learning has exploded in the past year with many apps offering different styles and approaches to acquiring new language skills.

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4 months ago
Pay-For-Performance Advertising Solves Attribution & ROI Challenges

Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

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5 months ago
Quality Vs. Quantity: Finding The Balance & How Lead Exchanges Can Help

There’s no magic way to balance quality & quantity leads, but technology like DMS Exchange can reduce the effort required to remain at the balance point while efficiently scaling customer acquisition.

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