Using memes in marketing may help brands ride the wave of a trending topic, but it’s important to make sure memes are timely and suit brand messaging.

As the home renovation uptick continues, kitchen appliance brands are adopting digital strategies to make online shopping and browsing easier for consumers.

Ecommerce retail sales continued to grow even after the busy holiday season ended.

This Black History Month brands are partnering with nonprofits, charities, artists and Black-owned brands and going beyond performative advertising.

By leveraging digital strategies and ecommerce solutions across its family of brands, 1-800-FLOWERS.COM, Inc. has connected with consumers and seen record revenue growth.

Home decorating brands are optimizing digital advertising strategies, especially on social media, to meet rising consumer interest in home improvement.

Lawn and garden brands are using digital strategies to engage the millions of new gardeners who entered the market during the pandemic.

Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.

Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.