Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

Digital innovation, including website optimization, multichannel marketing and customization, is helping ecommerce gift basket brands increase conversions and drive sales this Valentine’s Day.

A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

Valentine’s Day ad campaigns in recent years show how flower delivery services use humor, targeted ads and differentiation to capture new customers and increase ecommerce revenue.

Tax preparation brands that offer seamless services and create funny, relatable advertising are likely to appeal to taxpayers this year.

In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

Health and fitness advertisers are using apps to scale revenue through subscription services, in-app advertising and strategic partnerships.

Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

As consumer behaviors shifted and changed throughout 2020, brands and retailers rose to the occasion by deploying digital advertising strategies that reached audiences at the right time.

Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.

Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

A recent DMS survey that asked consumers how they intend to do their holiday shopping this year found an increased reliance on omnichannel retail options.

Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

The pandemic has caused several waves of new shopping trends among audiences, with the latest shift showing increased interest in categories like toys, furniture, electronics and more.

Many brands use both traditional digital advertising and performance advertising in multichannel digital campaigns, but each strategy offers different benefits.

China’s Singles Day is increasing in popularity as ecommerce grows and digital technologies generate engagement and sales.

Thanksgiving traditions may be different this year, but digital solutions are allowing people to shop, celebrate and enjoy the holiday in new ways.

Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.