Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

With the release of the iPhone 12, a look back at the marketing campaigns that made Apple one of the most recognizable brands in the world.

This holiday season, personalized gifts are likely to be popular trends, and photography-based brands are deploying a variety of marketing strategies to generate attention.

The pandemic continues, but consumers are weary of the same crisis-themed ads. Innovative campaigns are driving engagement by taking a lighter tone and supporting communities and causes.

Foursquare recently became the first company to receive MRC location-data accreditation, but what is it?

Many businesses are increasingly embracing digital marketing campaigns as they strategize taking their brands to the next levels of success.

As the holiday shopping season approaches, brands and retailers are expanding their DIY offerings to meet consumers’ growing demands for at-home projects and thoughtful gifts.

In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

Neiman Marcus has replaced their fall book with a digital magazine. Major brands leverage print catalogs in new ways while others shift to embrace more virtual consumer experiences.

Shifting education models impacted back-to-school shopping, influencing what and how families purchase. Spending shifted from traditional supplies to technology and home learning products.

Multinational brands often struggle with local digital marketing strategies, but there are effective ways to optimize local outreach for engagement and sales.

Whether bringing a laugh or touching hearts, puppies and babies are known for helping brands build goodwill with consumers.

This holiday season promises to be unusual, but past year trends and studied consumer behaviors could offer some clues leading to 2020 holiday success for digital marketers.

As consumers begin venturing into physical stores, new shopping patterns have emerged.

The last year has led many consumers to stay close to home, and marketers can meet this shifting behavior with digital strategies.

The rise of ecommerce has led many brands to amplify visual commerce including augmented reality and fashion lookbooks.

The Kroger Co. is expanding its Kroger Ship delivery service with an online interface that will provide consumers more product options.

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.