Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts

Amidst a time of emotional and economic distress, brands are pivoting their marketing campaigns to focus on the well-being of their customers and promote positive and hopeful sentiments.

Cybersecurity marketing has often targeted the fear and worry many consumers have about the security of their technology and their personal cyber safety.

Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

Window brands must effectively differentiate with fresh marketing campaigns to generate high-intent leads that drive business growth.

Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.

Due to shifting consumer behaviors that developed during quarantines, some brands are seeing their popularity soar.

Ecommerce options are evolving across platforms as shoppers increasingly move their buying online.

The FCC ruled on manual dialing for brands that use automated text message platforms.

Parents, especially Millennials, are turning to tech in all forms to find the best options for raising their families.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

As more people have hunkered down at home, gardening has taken off, leading to growth in the seed and gardening industry.

Summer is right around the corner, and cooling units of all types are trending — brands must distinguish their products to capture market share.

As summer heats up, pest control companies will be more in demand in some parts of the country and brands should stay top of mind for consumers.

As consumers' spending habits evolve in the wake of COVID-19, big box stores are experiencing rapid rises in ecommerce sales and increased demand for seamless transaction and delivery options.

A recent study indicated that consumers appreciated proactive brands during the early period of COVID-19, but now they want to hear about something else.

Brands that want to connect with moms during coronavirus should deliver authentic, solution-oriented campaigns to this active and engaged demographic.

As quarantines continue and temperatures heat up, many parents are buying outdoor toys to keep kids entertained.

Once the weather warms up, brands that can help homeowners get their homes in shape for the summer offer promotions, helpful content and subscriptions to connect with consumers.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.