Hospitality & Travel Marketing News

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Hospitality marketing, travel marketing, tourism marketing tips and other important information to help you maximize your hospitality and travel marketing efforts

  • Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Leading Consumer Brands Do Their Part To Help Healthcare Workers

    Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

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  • How Millennials Are Saving And Spending Their Money

    How Millennials Are Saving And Spending Their Money

    Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

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  • Travel Insurance: Who, When & Why Travelers Buy

    Travel Insurance: Who, When & Why Travelers Buy

    For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

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  • Customers Want More Text-Based Customer Service Support

    Customers Want More Text-Based Customer Service Support

    Consumers increasingly want customer support via text or in-app messaging, according to a new report.

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  • What Is Performance Marketing?

    What Is Performance Marketing?

    Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

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  • Famous Women And Brands Team Up For Fun Marketing Campaigns

    Famous Women And Brands Team Up For Fun Marketing Campaigns

    To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.

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  • Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Once Every Four Years Brands Celebrate Leap Year, With Fun Promotions

    Brands celebrate Leap Year by offering special promotions and activations that engage audiences on this rare occasion.

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  • Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    Stand-Out Partnerships Take The Stage At New York Fashion Week 2020

    This year’s New York Fashion Week (NYFW) featured creative partnerships and digital activations.

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  • JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    JetBlue Goes Carbon Neutral As Social Responsibility Encourages Brand Loyalty

    Beginning in the summer of 2020, JetBlue has promised to become carbon neutral and many brands are making similar commitments.

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  • Today’s Travel Industry Experiences A New Wave Of Trends

    Today’s Travel Industry Experiences A New Wave Of Trends

    From foodie travel to subscription services to generational differences, the travel industry continues to evolve in order to meet the needs of consumers.

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  • Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    Rent The Runway And Marriott International Introduce Closet Concierge: Just The Facts

    The partnership between Rent the Runway and Marriott International takes the stress out of packing and capitalizes on the popularity of consumer convenience and a growing subscription fanbase.

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  • Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Data-Driven Marketing Is Boosting Sales At Vail Resorts

    Vail Resorts has made data-driven marketing a priority and the approach has increased sales.

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  • Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

    On November 4, Alaska Airlines launched its innovative “Swell Deals” promotion, providing discounts on flights to Hawaii from the U.S. and Canada.

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  • Travel Dynamic Pricing: Just The Facts

    Travel Dynamic Pricing: Just The Facts

    Airlines are beginning to deploy dynamic pricing and brands may be able to further target consumers as dynamic pricing becomes more widely implemented.

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  • Cruise Marketing: Competition Drives Messaging Innovation

    Cruise Marketing: Competition Drives Messaging Innovation

    The number of ocean cruisers around the world has almost doubled in a decade, resulting in an “arms race between the biggest cruise operators.”

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  • Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    Trend Update: The Wellness Industry Continues To Dominate Across Sectors

    The wellness industry is reaching into every sector of business from travel to burgers to beauty products, and shows no signs of slowing down.

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  • An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

    An A-To-Z Look At Lessons Learned From Some Of The World’s Best Tourism Marketing Campaigns

    Whether representing cities, regions or entire countries, travel bureau marketing professionals are responsible for pleasing everyone.

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  • Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    Vow To Generate Content: Hotels.com Takes UGC Down The Aisle With Its Latest User Contest

    In its latest campaign Hotels.com is taking user-generated content down the aisle by awarding a pair of newlyweds a free honeymoon if they include the booking website in their wedding vows.

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  • Google’s Long Game: No-Click Searches

    Google’s Long Game: No-Click Searches

    In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.

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  • Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises

    Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.

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