Alaska Airlines Leverages Real-Time Data In New Promotion: Just The Facts

The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

Travel and hospitality will bounce back, and it’s likely to be more Earth-friendly, meaningful and across the open road.

The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout the pandemic.

Major photo and printing brands like Shutterfly, Snapfish and Vistaprint are reinventing the shopping experience and promoting products that represent preservation and permanency in the digital age.

The travel industry has been one of the most impacted industries during COVID-19, and now that summer is here, CVBs are amplifying their efforts to make travel safe.

As the desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

Brands cannot rely on old gender stereotypes in their advertising, especially when it comes to targeting younger audiences.

As the country begins to reopen, the travel industry begins its road to recovery and rural destinations market themselves as ideal respites for vacationers.

A recent study showed that consumers across generations have different behaviors and expectations for brick-and-mortar businesses reopening.

Travel is among the hardest hit industries by the current pandemic, causing travel companies, airlines and consumers to predict which factors will play a role in recovery.

31 billion digital coupons were redeemed by consumers in 2019. Economic turmoil, high unemployment rates and the motivation to save could propel motivations for accelerated coupon use.

From travel to Target, brands are refining and revising cancellation and refund policies which could have lasting implications.

App use is up while people are in self-isolation, which could impact internet usage moving forward.

Incorporating new digital tools and relevant information, several companies have updated their websites to keep up with consumers’ increased online usage.

Major brands have begun creating, manufacturing and distributing essential items to healthcare workers around the globe.

Millennials are the largest living generation with the greatest purchasing power. Understanding how they handle their money can help digital marketers to capture and retain this influential market.

For the travel insurance industry, today’s unpredictable world of events and ever-changing trends challenges marketers to understand their audience more than ever.

Consumers increasingly want customer support via text or in-app messaging, according to a new report.

Performance marketing delivers results at the bottom of the sales funnel, and works in tandem with broader digital marketing strategies.

To kick off Women’s History Month, here are three marketing campaigns that feature famous women creatives.