Hospitality & Travel Marketing News


Carnival Cruise Line Debuts Mobile Comedy Series With Thrillist

June 19, 2019 Digital Media Solutions

Thrillist, Carnival Cruise Line Island Hoppers

With partner Thrillist, Carnival Cruise Line is producing a comedy competition series, called Island Hoppers, which will stream on Thrillist’s social media platforms.

Comedy Sets Sail In The Caribbean

Island Hoppers, the collaboration between Thrillist and Carnival, will challenge three comedians as they sail along the Caribbean for the winning prize of performing at Carnival’s on-ship Punchliner Comedy Clubs. The show, which is set upon the Carnival Horizon ship, highlights the “fun and adventure” of cruising while sporting brand-safe content.

The seven-episode series will be hosted by actor James Van Der Beek. Van Der Beek said, “…This show is so unique I feel like that worked in our favor. As a writer and actor, I have a huge appreciation for what it takes to get up in front of a room full of strangers and make people laugh, so it was a joy to jump in and play with a group this talented and hilarious.”

Promoting Carnival Through Comedy

The Island Hoppers comedy series allows Carnival to adequately convey the excitement and entertainment onboard their ships. The objective of this mobile campaign is to reach and engage “cruise rookies,” or consumers who have never before taken a cruise.

“This is a way for us to really lean in and tell the story of our brand,” said Melissa Anido-Lopez, Senior Director of Media Strategy, Planning and Marketing Optimization for Carnival. She commented that traditional video ads don’t allow for the same understanding of the business as these more inclusive episodes do.

Along the way, Carnival and Thrillist are making sure the content stays authentic. Jody Rones, Chief Revenue Officer at Thrillist, said, “This is so natural to the environment  that it doesn’t feel so overtly like branded content.”

This campaign coincides with Carnival’s launch of the OceanView mobile app, which offers branded video content.

As the public eagerly consumes media through mobile devices and streaming apps, Carnival and Thrillist’s collaboration to produce branded video entertainment for viewing on handheld devices is a spot-on way to reach and interest their ideal audiences.

Reimagining Your Digital Marketing Win?

Contact Digital Media Solutions today.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit

Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
Previous Article
Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App
Perillo Travel VR Aims To Revolutionize Travel Marketing With Its New Virtual Reality App

Perillo Travel, the tourism company known for its 1980s-90s TV commercials, will be partnering with other t...

Next Article
Ultra-Personalized Travel: What Luxe Consumers Look For In 2019
Ultra-Personalized Travel: What Luxe Consumers Look For In 2019

Consumers look for more adventurous travel and aim for extreme personalization this year. Here are some tip...

× Streams