3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend
Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.
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Performance Advertising Best Practices
Digital Media Solutions is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The content that follows is curated to help advertisers and publishers deploy best practices and learn how to maximize their performance advertising results.
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DMS Success Story: Scaling Recurring Donors For The American Cancer Society
To scale monthly recurring donors and control the cost of its marketing efforts, the American Cancer Society (ACS) partnered with Digital Media Solutions (DMS) to diversify its fundraising portfolio.
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8 Email Subject Line Strategies That Can Help Drive Up Open Rates
Subject lines represent a make-it or break-it opportunity to get email opened.
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5 Ways To Manage Customer Acquisition Challenges
Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.
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DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects
By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.
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6 Ways To Create A Successful TikTok Marketing Strategy
A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.
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5 Ways To Scale Your Home Improvement Lead Generation Campaigns
These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.
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DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns
DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.
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DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers
DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.
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How To Boost Engagement By Using Video In Emails
Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.
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It's Okay To Believe Advertising IRL > Metaverse
Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.
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DMS SVP Of Distribution Amber Paul On MailCon Website: 5 Steps To Build A Powerful Listicle
The MailCon website featured a thought leadership piece authored by DMS Senior Vice President of Distribution Amber Paul, titled “5 Steps To Build A Powerful Listicle That Drives Clicks And Sales.”
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Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.
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DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter
DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.
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DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns
An email nurturing campaign facilitated with the DMS-owned Sparkroom lead management system, helped an already thriving brand enhance conversion rates.
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Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful
The mThink website featured an article authored by DMS Senior Vice President of Pay Per Call Adam Sthay, titled “Top 4 Ways To Make Your Call Campaigns More Successful.”
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DMS SVP Of Strategic Partnerships Rob Camhe On MailCon Site: Digital Ad Strategies To Engage Boomers
Rob Camhe, DMS SVP of Strategic Partnerships, Featured On MailCon Website: 3 Digital Ad Strategies To Engage Baby Boomers
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The Top 5 Social Media Strategies For Lead Generation
These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.
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Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns
The mThink website featured an article authored by DMS Senior Vice President of Distribution Amber Paul, titled “8 Easy Ways To Refresh An Email Campaign.”
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DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns
DMS partnered with a weight loss app in need of new subscribers, leveraging their proprietary email capabilities to produce successful results, driving nearly 20,000 net-new subscribers.
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