Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns
The mThink website featured an article authored by DMS Senior Vice President of Distribution Amber Paul, titled “8 Easy Ways To Refresh An Email Campaign.” In this thought leadership piece, Amber outlines eight key strategies to refresh email campaigns in order to help marketers maintain consumer interest, drive desired actions and keep email campaigns set up for long-term success.
Amber has spent more than a decade matching branded, high-performing offers, delivering quality traffic to elite advertisers and maximizing ROI for customers and campaigns. As SVP of Distribution at DMS, she intelligently distributes marketing campaigns through an expansive network of publishers across multiple online channels, while providing the technology, testing, analytics, process, experience and people-power to help brands achieve their campaign goals profitably.
mThink is an online publication which produces insightful content on media buying, direct response strategies, social media and mobile marketing.