Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    Performance Advertising Best Practices

    1. Home
    2. Performance Advertising Best Practices
    3. DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

    DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

    Author Digital Media Solutions

    The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

    Despite already having a competitive cost per conversion, a regional brand with multiple locations in the southeast wanted to improve the conversion rate of their pay-per-click (PPC) and pay-per-inquiry (PPI) leads, thereby reducing their cost per conversion.

    Typical actions, like campaign optimizations, were no longer significantly moving the needle, so the brand needed to try something else — something low cost and scalable.

    DMS Solution: A Trigger-Based Email Nurturing Campaign

    Although the client was doing a fantastic job of immediately reaching out to prospects by telephone, interaction by email was limited. Therefore, we determined an email nurturing campaign that maintained brand awareness and encouraged movement toward conversion would be a strong addition to the existing engagement strategy.

    Data from PPC and PPI leads, including those from campaigns not managed by the DMS team, was integrated into Sparkroom performance marketing technology. Used by DMS and available for subscription by marketers, Sparkroom is an award-winning, cloud-based technology designed to maximize marketing efforts through automation.

    Sparkroom uses a timestamp on each conversion milestone to indicate the moment of its occurrence. Dispositions provide intelligence regarding when and why a lead departs the inquiry funnel, for reasons such as “not interested” or “converted.” Using the data within Sparkroom technology, a behavior-based email nurturing strategy was developed with a series of emails deploying as time- and trigger-based milestones were met for individual leads.

    The time- and trigger-based email messages encouraged inbound calls and immediate conversations with sales representatives. Prospects were removed from the email nurturing program once they converted or after 10 days of not engaging with emails. Prospects also had the opportunity to remove themselves from the mailing list by unsubscribing or clicking on the “remove me” link in the third email. This helped keep the data clean and provided additional information for campaign optimization purposes.

    The Result: The Email Nurturing Campaign Quickly Produced Significant Boosts In Conversion Rates

    After three months, there was a significant conversion rate boost produced from the time- and trigger-based email nurturing campaign. The conversion rate for prospects who opened a nurturing email was more than 2.5x the rate for prospects that did not open an email. Prospects who clicked a link within a nurturing email delivered a conversion rate more than 4x the rate of those who did not open an email.

    Sparkroom Centralizes Marketing And Lead Data To Make You More Efficient And Boost Your ROI

    Ideal for long-lead lifecycle marketers focused on driving results through online channels, Sparkroom is a lead management platform that connects with CRMs and other automation platforms and data sources to integrate data and provide a holistic view of marketing performance. Request a Sparkroom demo today to learn more.

     

     

    About the Author

    Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

    Profile Photo of Digital Media Solutions
    Follow on Twitter Follow on Linkedin Visit Website More Content by Digital Media Solutions
    Contact DMS
    • Previous Article

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

    • Next Article

      Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful

      Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful

      The mThink website featured an article authored by DMS Senior Vice President of Pay Per Call Adam Sthay, titled “Top 4 Ways To Make Your Call Campaigns More Successful.”

    Other content in this Stream

    • 3 Top Lead Generation Best Practices To Scale Your Business

      3 Top Lead Generation Best Practices To Scale Your Business

      Set lead generation campaigns up for success by deploying best practices and optimizations.

      Read Article

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      6 Ways To Create A Successful TikTok Marketing Strategy In 2022

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • 5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.

      Read Article

    • DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.

      Read Article

    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

      Read Article

    • How To Boost Engagement By Using Video In Emails

      How To Boost Engagement By Using Video In Emails

      Video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising.

      Read Article

    • It's Okay To Believe Advertising IRL > Metaverse
      10 months ago

      It's Okay To Believe Advertising IRL > Metaverse

      Metaverse marketing is likely to be a part of future strategies for brands & businesses, but many are taking a “wait and see” approach while relying on the “tried & true,” like performance marketing.

      Read Article

    • DMS SVP Of Distribution Amber Paul On MailCon Website: 5 Steps To Build A Powerful Listicle
      about 1 year ago

      DMS SVP Of Distribution Amber Paul On MailCon Website: 5 Steps To Build A Powerful Listicle

      The MailCon website featured a thought leadership piece authored by DMS Senior Vice President of Distribution Amber Paul, titled “5 Steps To Build A Powerful Listicle That Drives Clicks And Sales.”

      Read Article

    • Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt
      about 1 year ago

      Tax Season Marketing Should Target Americans Filing Their Taxes Early To Pay Off Holiday Debt

      Filing taxes early to get refunds is the top way Americans are planning to deal with holiday overspending.

      Read Article

    • DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

      Read Article

    • Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful
      about 1 year ago

      Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful

      The mThink website featured an article authored by DMS Senior Vice President of Pay Per Call Adam Sthay, titled “Top 4 Ways To Make Your Call Campaigns More Successful.”

      Read Article

    • DMS SVP Of Strategic Partnerships Rob Camhe On MailCon Site: Digital Ad Strategies To Engage Boomers
      about 1 year ago

      DMS SVP Of Strategic Partnerships Rob Camhe On MailCon Site: Digital Ad Strategies To Engage Boomers

      Rob Camhe, DMS SVP of Strategic Partnerships, Featured On MailCon Website: 3 Digital Ad Strategies To Engage Baby Boomers

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns
      about 1 year ago

      Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns

      The mThink website featured an article authored by DMS Senior Vice President of Distribution Amber Paul, titled “8 Easy Ways To Refresh An Email Campaign.”

      Read Article

    • DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS partnered with a weight loss app in need of new subscribers, leveraging their proprietary email capabilities to produce successful results, driving nearly 20,000 net-new subscribers.

      Read Article

    • Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find
      about 1 year ago

      Consumers Start Holiday Product Searches On Google – Make Sure You Are Easy To Find

      To connect with consumers during the early phases of their holiday shopping, advertisers need to make sure their brands are easily discoverable in multiple places on Google.

      Read Article

    • Rob Camhe, DMS SVP Of Strategic Partnerships, In mThink: 3 Tips For Targeting Baby Boomers
      about 1 year ago

      Rob Camhe, DMS SVP Of Strategic Partnerships, In mThink: 3 Tips For Targeting Baby Boomers

      The mThink website featured an article authored by DMS Senior Vice President of Strategic Partnerships Rob Camhe, titled “3 Tips For Targeting Baby Boomers.”

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.