Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Be Inspired

    1. Home
    2. I Want To... Be Inspired
    3. The Win-Win

    The Win-Win

    Author Joe Marinucci

    I was away this weekend on vacation with my children along with another family and their children. In total, 4 kids. Fun times.

    In planning out the days and the activities, there was not always 100% agreement. In fact, in most circumstances, it was just not possible. Kids ages were 6, 10, 11 and 13. Boys and girls. Hence the challenges. 

    This got me thinking about the term “win-win.” I’ve heard this term often. In fact, I, myself, have used “win-win” to describe outcomes I am trying to achieve.

    What Does “Win-Win” Really Mean?

    Thinking through it… like with all the kids this weekend, it’s often difficult to truly achieve a win-win, because different people have different ideas on what winning looks like for them depending on the situation.

    I have often tried to chase the elusive win-win, and I’ve found myself going in circles too many times. Why?

    The Truth Of The Matter Is: A Real Win-Win For All Parties Is Usually Difficult To Achieve.

    So what should we aim for?

    The Real Win-Win Is Achieved By Doing The Best You Can Given The Facts And Circumstances You Are Dealing With.

    We should try to find balance in each situation.

    And this is exactly how most of the situations/ challenges I dealt with this weekend were resolved. We would do one activity that would please some of the kids with the understanding that there would be another activity that would follow that would please the others. Not everyone was happy with every activity but we had achieved balance and that was great. 

    Chasing the win-win can result in wasting a lot of time and energy, because a win-win is not always achievable. Instead, it is better to strive to achieve a balanced approach, where a majority of those involved feel good.

    Often, Achieving Balance Is The Best And Only Path Forward.

    Leadership is frequently defined as the art of motivating a group of people to act toward achieving a common goal. As you lead, it is likely that you cannot make everyone happy all of the time. As good leaders, we need to recognize this to be fact and to try to achieve balance.

    Within A Place Of Balance, We Can Look For The Win-Win, Maybe Not Right Away For All The Parties, But Rather For The Majority Of Those Involved

    As we move forward with a goal of finding balance over a win-win for all, it is likely we will shorten our processes for coming to a decision, because our desired end results and outcomes should become clear within a more expedited fashion.
     

    About the Author

    Joe Marinucci is the co-founder and chief executive officer of Digital Media Solutions, Inc. (NYSE: DMS) since the company’s inception in 2012. Marinucci is responsible for the overall vision and strategy of DMS, leveraging the best people, processes and technology in the industry to deliver data-driven digital performance advertising solutions to offer visibility into the customer experience, help brands grow their businesses and provide accountability for every media dollar spent. Under Marinucci’s leadership, DMS has evolved into an award-winning, digital performance advertising company demonstrating consistent and significant year-over-year growth which earned recognition on the Inc. 5000 list for seven consecutive years.

    Profile Photo of Joe Marinucci
    Follow on Linkedin Visit Website More Content by Joe Marinucci
    • Previous Article

      The Power Of Failure

      The Power Of Failure

      To be a true champion, we need not be “perfect.” Instead, we must be graceful and grateful.

    • Next Article

      3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

      3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

      As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st

    Other content in this Stream

    • Connect Better And Grow Together

      Connect Better And Grow Together

      Commit to continuous improvement. We will connect better and grow together.

      Read Article

    •  Be Here Now

      Be Here Now

      Bring the positive power of mindfulness and self-awareness into your day-to-day habits.

      Read Article

    • Greener Grass

      Greener Grass

      Opportunities require attention, nurturing, teamwork, collaboration and execution.

      Read Article

    • The Power Of Failure

      The Power Of Failure

      To be a true champion, we need not be “perfect.” Instead, we must be graceful and grateful.

      Read Article

    • 3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest
      almost 2 years ago

      3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

      As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st

      Read Article

    • CPG Brands Prioritize Engagement & Data Collection Alongside Brand Awareness & Sales
      almost 2 years ago

      CPG Brands Prioritize Engagement & Data Collection Alongside Brand Awareness & Sales

      CPG brands are getting increasingly innovative, implementing mobile-first campaigns and technology like AR that encourages consumers to engage and take action.

      Read Article

    • How The Makeup & Beauty Industry Can Attract More Customers As Mask Mandates Decline
      almost 2 years ago

      How The Makeup & Beauty Industry Can Attract More Customers As Mask Mandates Decline

      Beauty brands celebrate online growth with partnerships, new product launches, strategic partnerships and digital advertising strategies that appeal to consumers.

      Read Article

    • Restaurants Can Scale Customer Acquisition With Loyalty & Reward Programs
      almost 2 years ago

      Restaurants Can Scale Customer Acquisition With Loyalty & Reward Programs

      Fast food and QSR loyalty and rewards programs can offer an array of benefits, including customer acquisition and retention.

      Read Article

    • The Marketing Of Houseplants Must Tap Into Today’s Lifestyle Trends
      almost 2 years ago

      The Marketing Of Houseplants Must Tap Into Today’s Lifestyle Trends

      Houseplant collecting is very hot right now, and brands are reaching consumers across channels with promotions, subscriptions and social media strategies.

      Read Article

    • Restaurants Should Advertise To Diners Both For Takeout & In-Person Dining
      almost 2 years ago

      Restaurants Should Advertise To Diners Both For Takeout & In-Person Dining

      As the country reopens, restaurants, including quick-serve restaurants and fast casual dining, are deploying digital strategies to engage hungry diners.

      Read Article

    • How Roofing Companies Can Scale Customer Acquisition With Digital Advertising
      almost 2 years ago

      How Roofing Companies Can Scale Customer Acquisition With Digital Advertising

      Roofing companies need to be visible when consumers are on the hunt.

      Read Article

    • Period Product Marketing Can Be Positivity-Focused, Shame-Free And Effective At Scaling Sales
      almost 2 years ago

      Period Product Marketing Can Be Positivity-Focused, Shame-Free And Effective At Scaling Sales

      Several brands embrace period positivity and an unapologetic approach to offering menstruation products that resonate with consumers.

      Read Article

    • Advertising Leveled-Up Benefits & Rewards Can Help Credit Cards With Customer Acquisition Objectives
      almost 2 years ago

      Advertising Leveled-Up Benefits & Rewards Can Help Credit Cards With Customer Acquisition Objectives

      Many credit card companies that offer travel miles are leveraging the rise in holiday bookings to introduce new promotions, campaigns and benefits.

      Read Article

    • DTC Home Brands Can Reach Design-Happy Consumers With Messaging That Encourages Action
      almost 2 years ago

      DTC Home Brands Can Reach Design-Happy Consumers With Messaging That Encourages Action

      DTC houseware and design retailers leverage digital advertising strategies, including online promos, social media advertising and consumer targeting, to reach audiences.

      Read Article

    • Targeting Parents With Customer Acquisition Advertising For Kids Wellness Brands
      about 2 years ago

      Targeting Parents With Customer Acquisition Advertising For Kids Wellness Brands

      Kids nutrition and wellness brands engage parents through a mix of digital strategies to differentiate and drive sales.

      Read Article

    • Specialty & Niche Meal Kit Marketing Should Hone In On Specific Consumer Needs & Wants
      about 2 years ago

      Specialty & Niche Meal Kit Marketing Should Hone In On Specific Consumer Needs & Wants

      For specialty meal kit brands, digital advertising strategies help target the right audience at the right time.

      Read Article

    • 4 Ways Home Security Marketers Can Leverage Promotions To Drive Sales
      about 2 years ago

      4 Ways Home Security Marketers Can Leverage Promotions To Drive Sales

      Digital strategies including online promotions and direct-to-consumer ecommerce platforms help home security companies get in front of shoppers.

      Read Article

    • Can Diversity In Advertising Drive Sales?
      about 2 years ago

      Can Diversity In Advertising Drive Sales?

      In an effort to appeal to consumers who want more relatable engagement while still prioritizing customer acquisition, brands are promoting real people in new advertising campaigns.

      Read Article

    • How Pet Brands & Retailers Can Acquire New Customers With Cute & Smart Advertising Campaigns

      How Pet Brands & Retailers Can Acquire New Customers With Cute & Smart Advertising Campaigns

      People love their furry friends, and many pet brands and retailers are leveraging this love in their cute and effective customer acquisition strategies.

      Read Article

    • Gourmet Gift Brand Marketing Ideas That Get Results
      about 2 years ago

      Gourmet Gift Brand Marketing Ideas That Get Results

      Many ecommerce companies, including online gourmet gift brands, are enticing shoppers with social media promotions, shipping deals and unique products.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.