Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

  • Articles
  • Case Studies
  • Videos
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Events
    • DMS Live
    • Contact DMS
    • Careers @ DMS
    • DMS Investor Info
    • DMS Toolset
    • DMS Solutions
    • DMS Team
    • DMS Voices

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Generate More High-Intent Inquiries

    1. Home
    2. I Want To... Generate More High-Intent Inquiries
    3. DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

    DMS Success Story: Optimizing Media Mix To Generate More High-Quality Inquiries

    Challenge: A Rideshare Company Needed To Scale High-Quality Prospective Lead Volume

    A large on-demand transportation company providing ride-hailing services in metropolitan areas throughout the U.S. was looking to scale applications from qualified drivers in specific zip codes. Prospective drivers must pass background checks in order to be considered “qualified.”

    Digital Media Solutions (DMS) was tasked with generating a significant volume of qualified prospective drivers within the client’s geo-targeted areas, while meeting the client’s aggressive cost-per-acquisition (CPA) goals.

    DMS Solution: Test & Optimize A Diverse Media Mix To Generate More High-Quality Prospects At The Right Price 

    To generate a reliable flow of high-quality prospects, DMS implemented a diverse media mix, including pre-qualified, geo-targeted calls and ads that linked to the client’s promotional information from DMS owned-and-operated websites and third-party partner sites.

    After several months of running the campaign, the DMS team examined data sources and removed the third-party websites and call centers that were underperforming. The client’s offer was added to additional DMS owned-and-operated websites to make up for the lost volume. DMS also updated qualifying questions to hone in on the potential drivers most likely to pass background checks.

    Results: The Client’s High-Quality Lead Volume And CPA Goals Were Met

    Within one month of making the optimizations, the DMS campaign was meeting both the client’s volume and CPA goals. The success of the optimizations prompted the client to allocate additional budget to the DMS campaign to continue to scale inquiries from qualified prospective drivers. 

    Do You Want To Generate More High-Quality Inquiries?

    At DMS, we leverage our toolset, consisting of our first-party data asset, proprietary technology and expansive media reach, to create the right balance of targeted yet scalable opportunities. Contact us today to learn more.

    • Previous Article

      The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

    • Next Article

      DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

      DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

      DMS helped a group of schools scale their lead inquiry volume and engagement, resulting in a 32% applicant increase.

    Other content in this Stream

    • 4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      4 Tips To Help Set Up Inbound Call Campaigns For Long-Term Success

      Careful planning is needed both on the advertiser and publisher sides for a call campaign to perform well. These four tips can help you set up inbound call campaigns for long-term success.

      Read Article

    • 5 Ways To Manage Customer Acquisition Challenges

      5 Ways To Manage Customer Acquisition Challenges

      Customer acquisition challenges are universal, but finding the right solutions shouldn’t be hard. Here’s a look at 5 ways to overcome your customer acquisition challenges & drive the results you need.

      Read Article

    • DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      DMS Success Story: Data & Marketplace Solutions Scale Niche Legal Prospects

      By leveraging internal data and a suite of performance advertising solutions, DMS helped a client scale qualified prospects seeking legal help to obtain SSDI.

      Read Article

    • 6 Ways To Create A Successful TikTok Marketing Strategy

      6 Ways To Create A Successful TikTok Marketing Strategy

      A successful TikTok marketing strategy is important in 2022, but advertisers don’t have to do it alone.

      Read Article

    • 5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      5 Ways To Scale Your Home Improvement Lead Generation Campaigns

      These five optimizations are recommendations from experts for home improvement advertisers to deploy to reach consumers when and where they are researching and shopping.

      Read Article

    • 3 Strategies To Modernize Lead Generation Campaigns

      3 Strategies To Modernize Lead Generation Campaigns

      Brands can modernize their lead generation strategies with versatile creative, customized plans and personalized re-engagement.

      Read Article

    • DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS Success Story: Generating Medical Alert Subscribers With Call Campaigns

      DMS leveraged existing publisher partnerships to craft a call campaign that delivered highly qualified leads to the client, exceeding the client’s CPA goal by more than 20%.

      Read Article

    • What Is A Publisher?

      What Is A Publisher?

      Do you want to understand the best way to reach the right people with the right messages at the right time? Consider partnering with publishers.

      Read Article

    • DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns

      DMS Success Story: Boosting Conversion Rates with Time- & Trigger-Based Email Nurturing Campaigns

      An email nurturing campaign facilitated with the DMS-owned Sparkroom lead management system, helped an already thriving brand enhance conversion rates.

      Read Article

    • Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful
      almost 2 years ago

      Adam Sthay, DMS SVP Of Pay Per Call, In mThink: 4 Ways To Make Your Call Campaigns More Successful

      The mThink website featured an article authored by DMS Senior Vice President of Pay Per Call Adam Sthay, titled “Top 4 Ways To Make Your Call Campaigns More Successful.”

      Read Article

    • The Top 5 Social Media Strategies For Lead Generation

      The Top 5 Social Media Strategies For Lead Generation

      These best practices can help advertisers set up social media campaigns that successfully generate leads while creating ongoing engagement.

      Read Article

    • DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

      DMS Success Story: Optimizing Third-Party Lead Generation Campaigns To Boost Quality & Conversion Volume

      DMS helped a group of schools scale their lead inquiry volume and engagement, resulting in a 32% applicant increase.

      Read Article

    • 6 Best Practices To Engage & Enroll High-Intent Prospective Students
      about 2 years ago

      6 Best Practices To Engage & Enroll High-Intent Prospective Students

      Digital Media Solutions (DMS) works with a long roster of higher education institutions, and we’ve learned the ins and outs of enrollment marketing success throughout the years.

      Read Article

    • DMS Expands ZipQuote IGNITE, Helping Top Insurance Agents Scale Their Businesses
      over 2 years ago

      DMS Expands ZipQuote IGNITE, Helping Top Insurance Agents Scale Their Businesses

      Digital Media Solutions announced the expansion of ZipQuote IGNITE, a program that helps auto and home insurance agents efficiently scale their businesses by connecting with high-intent consumers.

      Read Article

    • As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth
      over 2 years ago

      As Auto Insurance Rates Rise, Refined Customer Acquisition Strategies Support Growth

      As auto insurance premiums rise, advertisers must be transparent and reach consumers at the right moment with promotions and options.

      Read Article

    • 8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications
      over 2 years ago

      8 Reasons Digital Advertisers Should Deploy Automated Web Push Notifications

      Advertisers can save time and scale marketing efforts with automated push marketing campaigns. These automated campaigns can retarget consumers at different phases of the buyer’s journey.

      Read Article

    • 3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

      3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

      Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.

      Read Article

    • Top 3 Borrower Motivations For Refinancing
      over 2 years ago

      Top 3 Borrower Motivations For Refinancing

      Even with interest rate fluctuation, 2021 is expected to be another strong year for refinance loan volume.

      Read Article

    • Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students
      over 2 years ago

      Leveraging Unbranded Social Advertising To Engage & Convert Prospective Higher Education Students

      Unbranded social advertising supplements branded campaigns, empowering education enrollment marketers to reach and convert high-intent prospective students at scale.

      Read Article

    • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

      Pay-For-Performance Advertising Solves Attribution & ROI Challenges

      Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.