Skip to main content
  • Toolset
  • Solutions
  • About DMS
  • Case Studies
  • Contact Us

Connect With Your Audience At Scale

    • Acquire New Customers
    • Generate More Inquiries
    • Grow My Email Database
    • Grow My Website Traffic
    • Monetize My Audience
    • Re-Engage Consumers
    • Contact DMS
    • See The DMS Live Schedule
    • Be Inspired
    • How To / Best Practices
    • What Is...?
    • DMS Reports & More
    • Contact DMS
    • As Seen In...
    • Press Releases
    • Contact DMS
    • Enjoying The Journey
    • Work/Life Harmony
    • DMS Team
    • Contact DMS
    • Events
    • DMS Case Studies
    • Careers @ DMS
    • DMS Toolset
    • DMS Solutions
    • DMS Overview
    • DMS Investor Info
    • Contact DMS

Recent Searches

    Share this Post

    • Share on facebook
    • Share on twitter
    • Share on linkedin
    • Share on email

    I Want To... Grow My Email Database

    1. Home
    2. I Want To... Grow My Email Database
    3. How To Boost Engagement By Using Video In Emails

    How To Boost Engagement By Using Video In Emails

    Email campaigns are an important part of marketing at all stages. But, because consumers are savvier than ever, a generic email campaign is likely to be ineffective. Creating engagement with email requires understanding what your audience wants to see. Adding video to emails is one way to garner more excitement from consumers to increase engagement and conversion rates.

    Do you want to become a preferred DMS email publisher to support the customer acquisition and growth efforts of leading U.S. brands? Contact DMS today to learn more. 

    Video In Email Helps Brands Increase Engagement And Conversions

    A robust email marketing campaign can be effective for customer acquisition and re-engagement, and video advertising within email is gaining momentum with brands, aligning with the overall growth of video in advertising. According to Statista, the “projected expenditure” for digital video advertising is predicted to increase to $78.5 billion by the end of 2023. How you choose to use video, whether it’s as part of an email campaign or within another digital channel, will depend on your objectives. Including video in email is mobile friendly, popular with younger consumers and offers additional opportunities for engagement and calls to action. 

    Optimizing Video In Email Marketing Can Drive Engagement And Conversions

    An email marketing legend, Lisa Jones, Founder & Chief EyeMail Officer knows what makes an email campaign work. EyeMail is a communications technology that supports video email marketing campaigns, garnering unique email views and click-through rates that exceed standard industry email metrics by up to 300%, illustrating the rapidly growing success of video in email. Jones attributes the following four factors as critical to the success of video in email:

    • Differentiation. A preview pane can show email recipients that they will be getting a video. This preview helps email campaigns stand out against the competition, inevitably boosting open rates. Differentiation is key when it comes to creating an effective email campaign, and video offers that.
    • Immediate Engagement. Video should begin rolling as soon as the email is opened, immediately engaging the audience and creating opportunities to take action.
    • Compelling Messaging. In-email video must offer a portion of a compelling message. It should be visually interesting, offering what Jones calls “an appetizer that captivates the mind” and encourages viewers to click through. CTAs should also be obvious and align with the message of the video. 
    • Broad Appeal. Don’t limit what a video is selling. The video can re-engage after a conversion or event, but it also can introduce or promote a new product or service. Video in email offers a human connection and the personalization that many consumers crave, and that connection can be made at every stage of a full-funnel campaign. 

    Video also serves as a compelling component to UGC campaigns, social media strategies and publisher-supported performance marketing strategies that connect advertisers to consumers at the right time and place via email and other high-yield channels. 

    Maximize Your Email Performance & Earn More With DMS!

    DMS is a leading provider of technology-enabled digital performance advertising solutions connecting publishers with advertisers. Become a preferred email publisher today to support the customer acquisition and growth efforts of leading U.S. brands.

    • High-yielding CPA, CPC and CPM campaigns
    • Publisher support to match the right offers with the right audiences
    • Proprietary technology designed to simplify campaign setup and tracking

    Are You An Advertiser Looking To Connect With Your Audience At Scale?

    Contact DMS today to learn how our digital performance advertising solutions can deliver predictable and scalable results. 

     

    • Previous Article

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

    • Next Article

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

    Other content in this Stream

    •  8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      8 Email Subject Line Strategies That Can Help Drive Up Open Rates

      Subject lines represent a make-it or break-it opportunity to get email opened.

      Read Article

    • 4 Often Overlooked Ways To Address Email Inboxing Challenges

      4 Often Overlooked Ways To Address Email Inboxing Challenges

      While there are technical aspects to making sure an email message gets to its intended destination, it’s important to always keep the consumer top of mind.

      Read Article

    • DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS Success Story: Achieving Email Subscriber Goals By Partnering With Proven Publishers

      DMS, tasked with generating net-new email subscribers for a national chain with evolving demographics, gained the trust of the client, increased budgets and scaled subscribers 25% YOY.

      Read Article

    • DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS Success Story: Scaling Newsletter Subscribers For Moms-To-Be Newsletter

      DMS can help you build your email database with opted-in subscribers ready and wanting to hear from you. Want to go broader? Tap into our preferred publisher network.

      Read Article

    • DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

      An email nurturing campaign facilitated with the DMS-owned Sparkroom lead management system, helped an already thriving brand enhance conversion rates.

      Read Article

    • Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns
      over 1 year ago

      Amber Paul, DMS SVP Of Distribution, In mThink: 8 Ways To Refresh Email Campaigns

      The mThink website featured an article authored by DMS Senior Vice President of Distribution Amber Paul, titled “8 Easy Ways To Refresh An Email Campaign.”

      Read Article

    • DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS Success Story: Quickly Scaling High-Intent Subscribers With Targeted Email Marketing Campaigns

      DMS partnered with a weight loss app in need of new subscribers, leveraging their proprietary email capabilities to produce successful results, driving nearly 20,000 net-new subscribers.

      Read Article

    • DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS Success Story: Highly Engaged Email Subscribers Secured For Travel Deals Newsletter

      DMS helped a travel deal website significantly scale their email subscribers, resulting in more than 775,000 new subscribers.

      Read Article

    • 3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest
      over 1 year ago

      3 Innovative & Reassuring Email Marketing Campaigns Driving Higher Education Interest

      As application season nears, some higher education institutions around the country are deploying email marketing campaigns offering positive and tailored solutions to address concerns some incoming st

      Read Article

    • Understanding & Overcoming Top Email Inboxing Challenges
      almost 2 years ago

      Understanding & Overcoming Top Email Inboxing Challenges

      For marketers running email campaigns, understanding how to tackle inboxing challenges can help refine audience engagement.

      Read Article

    • Using Web Push Notifications & Email To Boost Engagement And Conversions
      almost 2 years ago

      Using Web Push Notifications & Email To Boost Engagement And Conversions

      Web push notifications & email are channels that provide marketers with enhanced opportunities to connect with consumers by utilizing a multichannel approach that capitalizes on the strengths of each.

      Read Article

    • 4 Ways To Personalize Email Campaigns
      about 2 years ago

      4 Ways To Personalize Email Campaigns

      Email is an essential digital marketing channel, and many brands are budgeting for bigger email spends in 2021.

      Read Article

    • Turning Holiday Flower Buyers Into Flower Subscribers By Acquiring & Using First-Party Data
      about 2 years ago

      Turning Holiday Flower Buyers Into Flower Subscribers By Acquiring & Using First-Party Data

      Valentine’s Day shoppers are looking for gifts they can feel good about. Smart marketing and service strategies can turn those shoppers into long-term subscribers.

      Read Article

    • Ensuring Data Compliance In Email Campaigns: Best Practices

      Ensuring Data Compliance In Email Campaigns: Best Practices

      Email marketing offers brands and publishers a highly scalable strategy to engage consumers en masse, while still providing opportunities for personalization and targeted messaging.

      Read Article

    • Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts
      over 2 years ago

      Third-Party Branded Email Campaigns Efficiently Scale Enrollment Marketing Efforts

      Schools that leverage third-party partners to scale their email campaigns reap the benefits of email, while accessing large third-party databases that can generate high-intent prospects.

      Read Article

    • Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability
      over 2 years ago

      Engaging Consumers & Encouraging Trials By Marketing Environmental Sustainability

      As corporate social responsibility becomes increasingly expected by consumers, many brands are stepping up with eco-friendly, sustainability initiatives.

      Read Article

    • Email Marketing Proves To Be Essential
      over 2 years ago

      Email Marketing Proves To Be Essential

      A recent report on the state of email found that well-executed and thoughtful email campaigns continue to be an integral digital marketing strategy.

      Read Article

    • DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns

      DMS Success Story: Scaling Insurance Customer Acquisition With Targeted Campaigns

      DMS helped a top insurance brand significantly scale their insurance customer acquisition efforts, resulting in 10x more near customers delivered to the brand.

      Read Article

    • Email Marketing Best Practices

      Email Marketing Best Practices

      A well-managed email campaign not only establishes relationships with your prospects, but maintains them by delivering the right content to the right people at the right stage of your sales funnel.

      Read Article

    Return to Home
    DMS Logo

    Tech-Enabled, Data-Based Performance Advertising

    facebook icon twitter icon linkedin icon instagram icon

    © 2021 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

    Digital Performance Advertising

    linkedin icon
    facebook icon
    twitter icon
    instagram icon

    Subscribe To News From DMS


    About DMS
    Toolset Solutions DMS Insurance DMS Performance Ad Market DMS Ecommerce Advertising DMS Consumer Finance DMS Education DMS Managed Services DMS Nonprofit Advertising DMS Subscription Advertising Newsroom DMS Insights Investor Info
    Contact Us
    (877) 236-8632 connect@DMSgroup.com Careers Become A DMS Advertiser Become A DMS Publisher
    DMS Proprietary Technology
    Aimtell Sparkroom ZipQuote
    Logins
    Aimtell Login DMS Exchange Login DMS Performance Ad Market Publisher Login Sparkroom Login ZipQuote Agent Login
    Privacy & Terms
    Privacy Policy Terms and Conditions Code of Conduct

    © 2022 Digital Media Solutions®, Inc. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, Inc. All other company and product names referenced herein are the property of their respective owners.