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2018 Year-End Higher Education Inquiry Generation Review

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2018 Year-End Higher Education Inquiry Generation Review 2 About the Data in this Report The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom technology. Sparkroom is owned by Digital Media Solutions, LLC (DMS) and is used by the DMS managed services team and licensed by a long list of higher education marketers to centralize marketing and lead data. All conversion data is based on last-click attribution. The data has been normalized to account for changes that do not reflect inquiry generation trends, altering previously published statistics in some cases. For additional details, see the disclosure at the end of this report. Overview The 2018 Year-End Higher Education Inquiry Generation Review, published by Digital Media Solutions, covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2016-December 2018. The following topics are featured in the 2018 Year-End Higher Education Inquiry Generation Review: • Inquiry volume trends • Conversion rates • Media channel performance • Degree-level distribution • Program distribution The objective of this report is to provide a snapshot of education-specific marketing evolution and highlight trends to help marketers better understand and adapt to the continually changing landscape.

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