2018 Year-End Higher Education Inquiry Generation Review

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Page 36 of 36

2018 Year-End Higher Education Inquiry Generation Review 37 Data Disclosure: The data in this report is comprised of a set of inquiries processed by Sparkroom technology during the period of January 1, 2016 through December 31, 2018, utilizing aggregated data normalized to remove all school-specific information and trending. Ideal for marketers focused on driving results through online channels, Sparkroom is the campaign management technology used by the DMS managed services team, but it was built for self-service campaign management and is designed to help marketers grow while controlling their cost of acquisition. The dataset used for this report includes more than 30 unique inquiry buyers, almost 1000 campus locations and almost 3000 programs. Data was aggregated into standard categories/subjects using the CIP classification system. Inquiries processed by Sparkroom performance marketing technology are derived from a variety of sources, with approximately one-half coming from third-party channels and one-half from branded marketing efforts, such as school websites, paid search campaigns and social media campaigns. Because school demand plays a factor in inquiry generation, there is the potential for related bias within the report findings. Data was pulled on January 7, 2019. Although lead cohorts continue to mature indefinitely, we assume cohorts to be mature after a period of 90 days, so the Q4 2018 lead cohort will be considered fully mature on March 31, 2018. Therefore, Q4 2018 conversion data was not included in this report, and will be included in the Q1 2019 report. This data is provided for informational purposes only. While every attempt is made to ensure accuracy, errors may arise. © 2019 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners. About Digital Media Solutions Digital Media Solutions (DMS) is the fastest-growing independent digital performance marketing company. We help our clients accelerate growth by deploying diversified and data-driven customer acquisition solutions that deliver scalable, sustainable and measurable marketing results. Our precision performance marketing solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of our clients. At DMS, we are continually innovating to provide new and emerging media and technology solutions that minimize waste and maximize results across the most competitive industries.

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