H1 2019 Higher Edu Inq Review-FINAL

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H1 2019 Higher Education Inquiry Generation Review 2 About The Data In This Report The data used for this report is derived from aggregated higher education industry inquiries processed through and stored within Sparkroom ® technology. Sparkroom is owned by Digital Media Solutions ™ , LLC and is used by the DMS Education managed services team and licensed by a long list of higher education marketers to centralize marketing and lead data. All conversion data is based on last-click attribution. The data has been normalized to account for changes that do not reflect inquiry generation trends, altering previously published statistics in some cases. For additional details, see the disclosure at the end of this report. Overview The H1 2019 Higher Education Inquiry Generation Review, published by DMS Education, covers trends in the inquiry generation and student acquisition activities of higher education institutions for the period of January 2017-June 2019, with an emphasis on January-June 2019 (H1 2019). The following topics are featured: • Inquiry volume trends • Media channel trends • Third-party media costs • Degree-level distribution • Program distribution • Appendix: Conversion rate trends The objective of this report is to provide a snapshot of education-specific marketing evolution and highlight trends to help marketers better understand and adapt to the continually changing landscape.

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