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2020 DMS State of Online vs. Campus Education

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2020 Report On The State Of Online Vs. Campus-Based Higher Education Demand 10 About Digital Media Solutions ® Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions. com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group. Data Disclosure: The data in this report is comprised of a set of inquiries processed by Sparkroom technology during the period of January 1, 2017 through December 31, 2019, utilizing aggregated data normalized to remove all school-specific information and trending. Ideal for marketers focused on driving results through online channels, Sparkroom is the campaign management technology used by the DMS Education managed services team, but it was built for self-service campaign management and is designed to help marketers grow while controlling their cost of acquisition. The dataset used for this report includes more than 30 unique inquiry buyers, almost 1,000 campus locations and almost 3,000 programs. Data was aggregated into standard categories/subjects using the CIP classification system. Inquiries processed by Sparkroom performance marketing technology are derived from a variety of sources, with approximately one-half coming from third-party channels and one-half from branded marketing efforts, such as school websites, paid search campaigns and social media campaigns. Because school demand plays a factor in inquiry generation, there is the potential for related bias within the report findings. Data was pulled on January 8, 2019. Although lead cohorts continue to mature indefinitely, we assume cohorts to be mature after a period of 90 days, so the Q4 2019 lead cohort will be considered fully mature on March 31, 2020. Therefore, Q4 2019 conversion data was not included in this report. This data is provided for informational purposes only. While every attempt is made to ensure accuracy, errors may arise. © 2020 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.

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