--- title: "Inside The Role: Carrie Burton On The EDU Enrollment Landscape" description: "In this edition of DMS DNA: Uncoded, our SVP of Education, Carrie Burton, shares her perspective on the evolving enrollment landscape for educational institutions and how DMS helps schools and students find the right fit." image: https://insights.digitalmediasolutions.com/hubfs/DMS%20Uncoded-2.png --- [**DMS Insights](https://insights.digitalmediasolutions.com/)/  [Featured](https://insights.digitalmediasolutions.com/tag/featured) /  Inside The Role: Carrie Burton On The EDU Enrollment Landscape # Inside The Role: Carrie Burton On The EDU Enrollment Landscape by [Digital Media Solutions](https://insights.digitalmediasolutions.com/author/digital-media-solutions) In this edition of DMS DNA: Uncoded, our SVP of Education, Carrie Burton, shares her perspective on the evolving enrollment landscape for educational institutions and how DMS helps schools and students find the right fit. ## DMS DNA: Uncoded This video covers Carrie's thoughts on the industry in 2026, and how she is working to help schools navigate these changes, including:  - How clients are adapting to a changing regulatory environment - Understanding the user journey by utilizing first party sourcing - The renewed momentum behind trade schools as alternatives to traditional degree paths Watch the full video now!   Interested in partnering with [Carrie](https://insights.digitalmediasolutions.com/dms-bios-content/carrie-burton-svp-education) and the rest of the team driving performance? [Get in touch.](https://www.digitalmediasolutions.com/contact-us) - [** ](https://www.facebook.com/sharer/sharer.php?u=https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape&title=Inside%20The%20Role:%20Carrie%20Burton%20On%20The%20EDU%20Enrollment%20Landscape&picture=https://2644565.fs1.hubspotusercontent-na1.net/hubfs/2644565/DMS%20Uncoded-2.png&description=In%20this%20edition%20of%20DMS%20DNA:%20Uncoded,%20our%20SVP%20of%20Education,%20Carrie%20Burton,%20shares%20her%20perspective%20on%20the%20evolving%20enrollment%20landscape%20for%20educational%20institutions%20and%20how%20DMS%20helps%20schools%20and%20students%20find%20the%20right%20fit.) - [**](https://twitter.com/share?source=https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape&text=Inside%20The%20Role:%20Carrie%20Burton%20On%20The%20EDU%20Enrollment%20Landscape%20-%20https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape&title=Inside%20The%20Role:%20Carrie%20Burton%20On%20The%20EDU%20Enrollment%20Landscape&summary=In%20this%20edition%20of%20DMS%20DNA:%20Uncoded,%20our%20SVP%20of%20Education,%20Carrie%20Burton,%20shares%20her%20perspective%20on%20the%20evolving%20enrollment%20landscape%20for%20educational%20institutions%20and%20how%20DMS%20helps%20schools%20and%20students%20find%20the%20right%20fit.) #### About the author Digital Media Solutions DMS (Digital Media Solutions, LLC) is a performance-driven digital marketing company that connects consumers and brands through data, technology and proprietary media platforms. Our systems power high-volume consumer acquisition across multiple verticals, processing large-scale traffic and real-time decisioning in dynamic market environments, enabling our partners to own their outcome. We connect consumers to solutions that fit and partners to results that matter, so everyone wins. Learn more at digitalmediasolutions.com. Topics:   [Featured](https://insights.digitalmediasolutions.com/tag/featured) [< Previous Post](https://insights.digitalmediasolutions.com/local-marketing-tactics-every-u65-health-agent-should-be-using) [Next Post >](https://insights.digitalmediasolutions.com/top-lead-sources-auto-insurance-agencies-should-be-using-to-gain-leads) ### Related posts [ Performance Marketing Glossary ](https://insights.digitalmediasolutions.com/performance-marketing-glossary) [ DMS APEX Episode 1: The Webinar Series Driving Performance Marketers Forward ](https://insights.digitalmediasolutions.com/dms-apex-the-webinar-series-driving-performance-marketers-forward) [ The DMS Team On The Road, The Refresh & What's Next ](https://insights.digitalmediasolutions.com/the-dms-team-on-the-road-the-refresh-whats-next) [ Inside The Role: Carrie Burton On The EDU Enrollment Landscape ](https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape) [ Inside The Role: Brett Ulrich On Making An Impact At DMS ](https://insights.digitalmediasolutions.com/inside-the-role-brett-ulrich-on-making-an-impact-at-dms) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Digital Media Solutions", "url" : "https://insights.digitalmediasolutions.com/author/digital-media-solutions" }, "dateModified" : "2026-02-26T19:56:04.942Z", "datePublished" : "2026-02-26T19:51:20.000Z", "headline" : "Inside The Role: Carrie Burton On The EDU Enrollment Landscape", "image" : [ "https://insights.digitalmediasolutions.com/hubfs/DMS%20Uncoded-2.png" ], "mainEntityOfPage" : { "@id" : "https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://insights.digitalmediasolutions.com/hubfs/DMS_Logo_Horizontal_Green-Navy.png" }, "name" : "Digital Media Solutions, LLC." } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://insights.digitalmediasolutions.com/media-transcripts/208331689877/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://2644565.fs1.hubspotusercontent-na1.net/hubfs/2644565/video_assets/208331689877/inherited/web_optimized.mp4", "dateModified" : "2026-02-25T21:56:39.018Z", "duration" : "PT1M19S", "height" : 1920, "name" : "DMS DNA Uncoded - Carrie Burton", "thumbnailUrl" : "https://api-na1.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/208331689877?portalId=2644565&size=medium", "uploadDate" : "2026-02-25T21:56:06.861Z", "width" : 1080 } ``` ```json { "@context" : "https://schema.org", "@id" : "https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape#blogposting", "@type" : "BlogPosting", "description" : "In this edition of DMS DNA: Uncoded, our SVP of Education, Carrie Burton, discusses the enrollment industry for educational institutions and how DMS helps schools and students connect with each other.", "headline" : "Inside The Role: Carrie Burton On The EDU Enrollment Landscape", "mainEntityOfPage" : { "@id" : "https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape", "@type" : "WebPage" }, "url" : "https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape#video", "@type" : "VideoObject", "description" : "Carrie Burton shares her perspective on the evolving education enrollment landscape, including how institutions can better understand prospective students and adapt strategies to connect with the right learners.", "name" : "Inside The Role: Carrie Burton On The EDU Enrollment Landscape", "url" : "https://insights.digitalmediasolutions.com/inside-the-role-carrie-burton-on-the-edu-enrollment-landscape" } ```