---
title: "Inside The Role: Kahana Malone On Optimizing Demand Partnerships At DMS"
description: Kahana Malone, Director of Demand Partnerships at Digital Media Solutions, shares how he helps optimize partner performance to drive client growth and what he enjoys outside of work.
---

[DMS Insights ](https://insights.digitalmediasolutions.com)

# [Inside The Role: Kahana Malone On Optimizing Demand Partnerships At DMS](https://insights.digitalmediasolutions.com/inside-the-role-kahana-malone-on-optimizing-demand-partnerships-at-dms-1)

 Written by [Digital Media Solutions](https://insights.digitalmediasolutions.com/author/digital-media-solutions) | Jan 26, 2026 7:25:32 PM

In the first installment of our DMS DNA: Uncoded series, we sit down with Kahana Malone, our Director of Demand Partnerships. Kahana plays a pivotal role in bridging the gap between partner potential and client success, ensuring that every connection made with DMS is as efficient as it is impactful.

## DMS DNA: Uncoded

From high-level optimization tactics to the personal passions that keep him balanced, get to know the expert driving performance forward at DMS. This episode covers: 

- Kahana’s expert approach to maximizing efficiency across the board, and how his role functions as a primary engine for both DMS and client expansion.
- A tip for lead vendors looking to refine their processes and grow. 
- A look at Kahana’s life outside of DMS and the interests that shape his life. 

Watch the full video now!

 

Interested in partnering with Kahana and the rest of the team driving performance? [Get in touch.](https://www.digitalmediasolutions.com/contact-us)

[View full post](https://insights.digitalmediasolutions.com/inside-the-role-kahana-malone-on-optimizing-demand-partnerships-at-dms-1)

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