Insurance Marketing News

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Insurance marketing ideas, insurance advertising tips and other important information to help you maximize your insurance advertising efforts

  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • Hertz Launches A Pilot Car Subscription Service

    Hertz Launches A Pilot Car Subscription Service

    Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.

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  • Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.

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  • Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance targets local audiences with its first campaign in 10 years.

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  • Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.

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  • Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

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  • Insurance Bundling Is A Winning Approach For Customers And Marketers

    Insurance Bundling Is A Winning Approach For Customers And Marketers

    Insurance companies are increasingly bundling their products and services, encouraging brand loyalty, renewals and incremental revenue.

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  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

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  • Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling

    Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling

    Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.

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  • Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.

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  • #BestofGeico: Asking For Consumer Opinions On Marketing

    #BestofGeico: Asking For Consumer Opinions On Marketing

    The #BestofGeico contest asks fans to vote for the best Geico commercial. From green geckos to loud camels, Geico is known for over-the-top and hilarious TV spots.

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  • Creative Insurance Marketing: Best Campaigns from 2018

    Creative Insurance Marketing: Best Campaigns from 2018

    Insurance commercials can sway consumers with humor and creative plots and spending on marketing in this industry can often provide great ROI. Let’s take a look at some of the best insurance campaigns

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  • Quick Sales: The 7 Best Auto Insurance Campaigns

    Quick Sales: The 7 Best Auto Insurance Campaigns

    The insurance industry is a competitive one to crack, marketing wise, but these major brands produced top-notch campaigns that stood out from the noise.

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  • DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike

    DMS Marketing Madness – Round 2: Farmers vs. Twitter vs. Lacoste vs. Nike

    Farmers Insurance is poking fun at life, while Twitter amplifies movements. Lacoste is branding the endangered, and Nike is propelling the Earth. Vote for your favorite.

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