Insurance Advertising News

loading

Insurance advertising ideas, tips and other important information to help you maximize your insurance advertising efforts

  • 3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    3 Reasons To Keep Customer Acquisition Campaigns Live Over The Weekend

    Testing weekend customer acquisition campaigns should be part of every customer acquisition advertiser’s strategy.

    Read Article
  • 2021 Special Enrollment Period: An Early Look At Success

    2021 Special Enrollment Period: An Early Look At Success

    The Centers for Medicare & Medicaid Services (CMS) report that more consumers than prior years are enrolling during the Special Enrollment Period.

    Read Article
  • Learn More
  • New Certification For Health Insurance Advertisers From Google: Just The Facts

    New Certification For Health Insurance Advertisers From Google: Just The Facts

    Google is establishing stronger trust among consumers and more transparency among health insurance advertisers with its newest certification program.

    Read Article
  • Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    Puppy Love! Pet Brands & Retailers Engage Consumers With Digital Advertising

    People love their furry friends, and many pet brands and retailers are reaching consumers with digital advertising strategies, capitalizing on momentum gained in 2020.

    Read Article
  • Learn More
  • Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    Travel Insurance Brands Innovate To Support Today’s Travel Concerns

    As many consumers resume traveling, travel insurance brands offer plans sensitive to pandemic-related concerns.

    Read Article
  • 2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    2019 Vs. 2020: Latest OEP Insurance Trends Give Health Insurance Advertisers An Inside Look At Today’s Consumers

    With a limited window of six weeks to reach consumers with the right information, insurance brands and advertisers must deploy targeted digital strategies in advance of OEP.

    Read Article
  • CONTACT US
  • Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home Insurance Brands Reach Consumers With Humor, Savings & Technology

    Home insurance brands use digital strategies and differentiation to reach consumers.

    Read Article
  • Engaging The Digital Window Shopper

    Engaging The Digital Window Shopper

    Digital Media Solutions and Jornaya recently partnered to host a webinar on “How To Engage The Digital Window Shopper.”

    Read Article
  • Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-For-Performance Advertising Solves Attribution & ROI Challenges

    Pay-for-performance advertising is a solution to today’s advertising attribution and ROI challenges.

    Read Article
  • Younger Consumers Drive Uptick In Life Insurance Sales

    Younger Consumers Drive Uptick In Life Insurance Sales

    Life insurance sales are on the rise, facilitated by the desire of younger consumers to protect their families and the digital strategies that appeal to them.

    Read Article
  • Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    Savings & Service Top List Of Priorities For Auto Insurance Shoppers

    The DMS 2021 Auto Insurance Shopping Trends online survey shares consumer feedback into the factors influencing their decision to stay with, research and purchase a specific auto insurance provider.

    Read Article
  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

    Read Article
  • Millennials & Gen Z: A Profile Of Auto Insurance Customers

    Millennials & Gen Z: A Profile Of Auto Insurance Customers

    While homeowners have been a key demographic among auto insurance advertisers for many years, it's vital that car insurance brands develop a keener understanding of the growing non-homeowner audience.

    Read Article
  • Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    Car Talk In 2020: Predicting The Future For Digital Advertising, Auto Insurance And Purpose-Driven Decisions

    In 2020, car manufacturers adapted to new driving trends, technology and digital solutions.

    Read Article
  • Learn More
  • 4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021

    4 Health & Wellness Predictions For Digital Advertisers To Consider In 2021

    The events of 2020 dramatically affected consumer values related to health and wellness. Here are the top predictions for consumer behaviors, beliefs and habits related to health and wellness in 2021.

    Read Article
  • Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Positive Growth In Auto Insurance Industry Leads To New Emerging Trends Among Consumers

    Recently analyzed auto insurance data from DMS reveals the emergence of new trends throughout the auto insurance industry, spreading across a variety of demographics.

    Read Article
  • Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance Brands Drive Engagement And Enrollments With Digital Advertising Innovations

    Insurance brands have increasingly deployed digital advertising strategies to stay competitive in evolving markets.

    Read Article
  • Don't Worry About Your Thanksgiving Dinner: It's Insured

    Don't Worry About Your Thanksgiving Dinner: It's Insured

    CPG brands and grocery retailers are forming strategic partnerships to offer Thanksgiving dinner insurance.

    Read Article
  • New Online Shopping Trend: At-Home Medical Testing

    New Online Shopping Trend: At-Home Medical Testing

    At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

    Read Article
  • 3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    3 Life Insurance Brands Make Emotional Connections And Offer Digital Solutions

    Life insurance brands appeal to human emotions to connect with consumers, while touting digital solutions that make enrollment easier.

    Read Article
  • loading
    Loading More...
 
× Streams
loading
×