Insurance Marketing News

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Insurance marketing ideas, insurance advertising tips and other important information to help you maximize your insurance advertising efforts

  • Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials + Insurance: 10 Takeaways For The Digital Age

    Millennials present unique opportunities for insurance marketers.

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  • Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive Pairs Pro Wrestling With Immersive Advertising As Title Sponsor Of “Friday Night SmackDown”

    Progressive has partnered with WWE and Fox as the title sponsor of “Friday Night SmackDown” and is getting in the ring with immersive advertising.

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  • 4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    4 Health Insurance Marketing Campaigns That Use Humor To Connect With Audiences

    Health insurance is a serious subject, but marketing campaigns for health insurance companies often use humor to promote their products.

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  • Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Llamas, Alpacas And Emus, Oh My: How Advertising Went Whimsical

    Audiences love animals being funny, cute or random and brands know how to capitalize on that affection. Llamas, alpacas and emus are making their marks in a variety of ad spots.

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  • State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm X Weather Channel: An Integrated Branding Partnership

    State Farm was seamlessly integrated into a recent immersive mixed reality segment on The Weather Channel — a first for the network.

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  • Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Google’s QRG Update Combats Fake News, But Will It Impact Your Search Traffic?

    Based on recent updates, fake news appears to be a primary target with Google’s newest QRGs, but the changes could have broader implications.

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  • Facebook Special Ad Audience: Just The Facts

    Facebook Special Ad Audience: Just The Facts

    Facebook introduces “Special Ad Audience,” a targeting tool that helps brands in special categories reach their ideal consumers without using personal attribute data stored within Facebook.

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  • Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber Tests A New Bundled Subscription For Rides, Eats And JUMP

    Uber looks to increase brand loyalty and revenue with a soft launch of a bundled subscription plan.

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  • The Growing Wearables Market Offers Opportunities To Engage Consumers

    The Growing Wearables Market Offers Opportunities To Engage Consumers

    The wearables market is experiencing tremendous growth and brands are seizing the chance to create omnichannel marketing optimizations.

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  • Hertz Launches A Pilot Car Subscription Service

    Hertz Launches A Pilot Car Subscription Service

    Hertz My Car, a new subscription service from Hertz, enters the subscription market as car ownership continues to evolve for consumers.

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  • Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Adventure Travel Insurance: Berkshire Hathaway Caters To A Growing Niche

    Berkshire Hathaway Travel Protection announced a new adventure travel protection plan that covers the more rambunctious and free-willed travelers as they embark on life-changing journeys.

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  • Insurance Websites: Reach Consumers With Simple, Digestible Copy

    Insurance Websites: Reach Consumers With Simple, Digestible Copy

    70% of insurance websites don’t communicate with the average consumer due to complex sentence structure and language. Here are five tips to simplify language and engage with ideal consumers.

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  • Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Digital Innovation: Monetizing Unused Property And Insuring With Liberty Mutual

    Monetizing unused property has never been easier, thanks to sites like Turo and Outdoorsy. But insuring consumer property was the challenge. That’s where Liberty Mutual came in.

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  • Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance Goes Local: How Hyper-Focused Marketing Can Amp Up Business

    Pemco Insurance targets local audiences with its first campaign in 10 years.

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  • Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    Liberty Mutual Insurance Releases A Series Of Commercials Featuring New Mascot LiMu The Emu

    By introducing new mascot LiMu the Emu into humorous new spots touting their customized insurance plans, Liberty Mutual Insurance aims to maintain competitive market share.

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  • Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Millennial Insurance: How Marketers Are Winning Over An Uninterested Market

    Insurance companies are taking innovative approaches when it comes to marketing their products to Millennial audiences.

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  • Insurance Bundling Is A Winning Approach For Customers And Marketers

    Insurance Bundling Is A Winning Approach For Customers And Marketers

    Insurance companies are increasingly bundling their products and services, encouraging brand loyalty, renewals and incremental revenue.

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  • 4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    4 Weird Insurance Policies: Targeted Plans For Niche Consumers

    Some insurance providers focus on niche audiences and deliver catered specialty policies, including UFO policies and sports-related coverage.

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  • Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling

    Farmers Insurance Episodic Ads On Hulu: Enticing Consumers With Storytelling

    Farmers Insurance released episodic advertisements on Hulu’s streaming service, enticing consumers to pay more attention while also promoting brand awareness.

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  • Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    Pet Insurance Marketing: Streamlined Digital Campaigns Appeal To Millennials And Their Well-Loved Pets

    With pet insurance projected to grow significantly and pet pampering on the rise – particularly among millennials –marketers can grow their brand’s user base with multichannel digital campaigns.

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