There are nearly 7,000 insurance companies in Europe and the UK. And, despite the fact that insurance is a need-based industry, the competitive insurance marketplace makes it critical that brands get out in front of consumers with memorable campaigns that resonate with insurance shoppers. Three insurance companies across the pond recently modernized and differentiated their brands with humorous, informative and relatable marketing campaigns.
Swedish Insurance Brand Reminds People To Embrace The Intangibles In Life
A Swedish home insurance brand released a series of commercials that encourage people to take an unsentimental approach to their things, and instead embrace the intangibles in life, like a great vacation or night at the beach. The marketing campaign shows various items (a dress, a suitcase, a bike) meeting untimely ends, with a voiceover reminding viewers that “It’s just stuff.” The usual marketing approach for an insurance company garners attention and respect for flipping the script.
UK Insurance Company Uses Cute Mascot To Connect & Engage
A direct-to-consumer (DTC) insurance company based in the UK revamped its mascot and messaging in fall 2019 to reflect an edgier, less stuffy brand image. By rethinking their old image and taking a new, fresher approach the brand set itself apart in a crowded marketplace.
UK Insurance Brand Turns To Nostalgic Animation To Create Memorable Advertisements
Last summer an English insurance brand introduced animated characters. The new ads with the animated characters have a light touch and are reminiscent of older animation styles that may feel nostalgic and relatable to consumers.
Are You Looking For Innovative Ways To Engage Insurance Buyers?
You need DMS InsuranceTM on your team. DMS Insurance represents a comprehensive suite of products that deliver high-intent consumers to our nation’s largest insurers and their respective agent pools. Our proprietary technology provides granular insight into the insurance consumer, resulting in optimized performance and value every time a connection is made.