Just The Facts

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Find concise information on the latest marketing and advertising news.

  • Facebook Says Data Needed For Platform To Stay Free: Just The Facts

    Facebook Says Data Needed For Platform To Stay Free: Just The Facts

    Facebook added a contextual message in response to Apple’s IDFA changes that says data may be needed to keep service free.

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  • Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon Sells Yahoo & AOL Businesses: Just The Facts

    Verizon sells Yahoo and AOL, likely marking the end of Verizon’s run as a multimedia brand.

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  • Reddit Talk: Just The Facts

    Reddit Talk: Just The Facts

    Reddit Talk is the latest social audio feature to launch in 2021.

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  • Google Dynamic Exclusion Lists: Just The Facts

    Google Dynamic Exclusion Lists: Just The Facts

    Google prioritizes brand safety with launch of dynamic exclusion lists that automatically update for easier management by advertisers.

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  • Facebook Social Audio Tools: Just The Facts

    Facebook Social Audio Tools: Just The Facts

    Facebook jumps into the audio feature fray with a variety of new formats that capitalize on audio trends growing among social media platforms.

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  • LinkedIn Creator Mode: Just The Facts

    LinkedIn Creator Mode: Just The Facts

    Creator mode will give LinkedIn influencers new opportunities to engage audiences, spotlight content and grow their followings.

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  • New CCPA Regulation Bans Dark Patterns: Just The Facts

    New CCPA Regulation Bans Dark Patterns: Just The Facts

    The California Consumer Privacy Act (CCPA) added a new regulation banning dark patterns.

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  • YouTube Product Detection: Just The Facts

    YouTube Product Detection: Just The Facts

    YouTube is testing a product detection feature that could offer more ecommerce opportunities for brands.

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  • Yahoo Shops: Just The Facts

    Yahoo Shops: Just The Facts

    Yahoo Shops is a digital marketplace offering consumers a personalized shopping experience and brands an innovative advertising platform.

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  • Google Makes Hotel Listings Free: Just The Facts

    Google Makes Hotel Listings Free: Just The Facts

    As travel picks up, Google recently announced that it will make it free for hotels and travel companies around the world to appear in hotel booking links on Google.

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  • Facebook Brand Safety: Just The Facts

    Facebook Brand Safety: Just The Facts

    Facebook is rolling out brand safety measures as advertisers increasingly want control over where ads are placed.

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  • Journalism Competition And Preservation Act Of 2021: Just The Facts

    Journalism Competition And Preservation Act Of 2021: Just The Facts

    A new bipartisan bill, called the Journalism Competition and Preservation Act, will give news organizations more bargaining power with Google and Facebook if passed.

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  • Facebook Ends Ban On Political Ads: Just The Facts

    Facebook Ends Ban On Political Ads: Just The Facts

    Facebook has lifted its ban on political ads, reversing a policy introduced after the November 6 election.

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  • Pinterest Premiere Ad Tool: Just The Facts

    Pinterest Premiere Ad Tool: Just The Facts

    Pinterest continues to refine its monetization strategies, now with the introduction of video ad targeting tool Pinterest Premiere for advertisers.

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  • Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Virginia Consumer Data Protection Act (VCDPA): Just The Facts

    Following California’s lead, Virginia passed the VCDPA, a privacy law that gives users the right to opt out of having their data used for targeted advertising.

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  • Facebook Launching Newsletter Platform: Just The Facts

    Facebook Launching Newsletter Platform: Just The Facts

    Facebook’s pending self-publishing platform will give writers the opportunity to monetize their work, build out email lists and collect revenue.

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  • YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube Receives Brand Safety Accreditation: Just The Facts

    YouTube receives accreditation from MRC, making it more desirable to advertisers, as digital platforms continue to prioritize being brand safety.

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  • Facebook Introduces Pop-Up To Combat IDFA Updates: Just The Facts

    Facebook Introduces Pop-Up To Combat IDFA Updates: Just The Facts

    Facebook is testing pop-ups that explain why consumers should opt in to tracking, in an effort to push back on Apple’s new IDFA updates.

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  • Taboola Stories: Just The Facts

    Taboola Stories: Just The Facts

    Taboola introduces Taboola Stories to help advertisers leverage a popular format to increase engagement and drive revenue.

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  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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