Just The Facts

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Just The Facts

Find concise information on the latest marketing and advertising news.

  • Maryland Digital Ad Tax: Just The Facts

    Maryland Digital Ad Tax: Just The Facts

    A digital ad tax is being debated in Maryland, with opponents concerned about the impact of the tax on advertising revenues.

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  • Google Question Hub: Just The Facts

    Google Question Hub: Just The Facts

    Through Google Question Hub, publishers can identify unanswered questions from searches and create relevant content based on the gaps in Google Search.

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  • Google Ad Market Antitrust Lawsuit: Just The Facts

    Google Ad Market Antitrust Lawsuit: Just The Facts

    Google faces another antitrust lawsuit, this time related to their role in ad market pricing.

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  • Apple Nutrition Labels: Just The Facts

    Apple Nutrition Labels: Just The Facts

    After announcing the roll-out of privacy labels (AKA nutrition labels) this summer, Apple is now requiring them for all apps.

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  • Facebook Antitrust Lawsuit: Just The Facts

    Facebook Antitrust Lawsuit: Just The Facts

    The FTC and 47 states sued Facebook in a case that could lead to Instagram and WhatsApp spinning off on their own.

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  • WhatsApp Shopping Button: Just The Facts

    WhatsApp Shopping Button: Just The Facts

    WhatsApp introduced a shopping button for consumers to browse advertiser catalogs while chatting.

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  • Snapchat Spotlight: Just The Facts

    Snapchat Spotlight: Just The Facts

    In a bid to compete with TikTok, Snapchat rolls out Spotlight, a new vertical video feed.

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  • YouTube Introduces Audio Ads: Just The Facts

    YouTube Introduces Audio Ads: Just The Facts

    YouTube launches audio ads to help advertisers reach users that are increasingly turning to the popular video platform.

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  • Twitter Introduces Carousel Ads: Just The Facts

    Twitter Introduces Carousel Ads: Just The Facts

    Twitter recently introduced carousel ads, a highly effective format that brands are likely to find success with.

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  • Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    Google Plans To Turn YouTube Into Ecommerce Hub: Just The Facts

    The new ecommerce features, while still in the testing stage, could allow YouTube users to view and purchase items shown in videos directly within the platform.

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  • Antitrust Proposal To Break Up Tech Giants: Just The Facts

    Antitrust Proposal To Break Up Tech Giants: Just The Facts

    The House Judiciary Committee recently introduced sweeping antitrust reforms that could break up big tech, impacting companies including Amazon, Google and Facebook.

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  • Instagram Expands Social Commerce To IGTV & Reels: Just The Facts

    Instagram Expands Social Commerce To IGTV & Reels: Just The Facts

    As consumers continue gravitating toward online and mobile options for their shopping needs, Instagram has broadened its shopping features to IGTV and Reels.

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  • Google Display & Video 360 (DV360) Enhancements: Just The Facts

    Google Display & Video 360 (DV360) Enhancements: Just The Facts

    More connected TV viewers and choices in streaming content means more opportunity for digital marketers. Google recently announced improvements to it’s Display & Video 360 platform.

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  • Walmart Omni-Shopping Experience: Just The Facts

    Walmart Omni-Shopping Experience: Just The Facts

    Walmart is launching an “omni-shopping” experience, combining online and in-store digital efficiencies to meet shifting consumer priorities.

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  • Google Custom Audiences: Just The Facts

    Google Custom Audiences: Just The Facts

    Google has combined custom affinity and custom intent audiences into one streamlined solution called Google audiences, which is now available.

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  • Google News Licensing Program: Just The Facts

    Google News Licensing Program: Just The Facts

    The Google news licensing program was launched to promote high-quality news and could help publishers and advertisers reach new audiences.

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  • Google Adds ‘Nearby Product’ Features: Just The Facts

    Google Adds ‘Nearby Product’ Features: Just The Facts

    In response to recent consumer shifts that show a preference for same day shopping and pick-up, Google has added several features that highlight nearby products.

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  • Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Apple iOS 14 Operating System Targeting Changes: Just The Facts

    Although delayed until 2021, the privacy changes that come with Apple’s new iOS 14 Operating System could impact campaign targeting for mobile marketers.

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  • LinkedIn’s New Healthcare Hub: Just The Facts

    LinkedIn’s New Healthcare Hub: Just The Facts

    By providing in-depth audience insights, tools and resources, LinkedIn is hoping to advance healthcare marketing through its new HealthCare Hub.

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  • Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook Tests Link Between User Accounts And News Subscriptions: Just The Facts

    Facebook tests linking news subscriptions to Facebook accounts, in the social media platforms’ latest bid to make nice with publishers.

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