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  • Pepsi News For Digital Marketers

    Pepsi News For Digital Marketers

    In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for celebrity advertising campaigns.

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  • Sports News For Digital Marketers

    Sports News For Digital Marketers

    Sports generate huge TV advertising revenues, with the Super Bowl raking in more than $370 million in 2018 and the Olympics $960 million.

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  • First Party News For Digital Marketers

    First Party News For Digital Marketers

    For advertisers, first-party data is extremely valuable because it can help marketing campaigns to efficiently target and engage audience segments.

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  • Spotify News For Digital Marketers

    Spotify News For Digital Marketers

    As of 2019, Spotify has 217 monthly active users (100 million of whom are subscribers), 40 million available tracks and a market cap of $35 billion.

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  • Dating News For Digital Marketers

    Dating News For Digital Marketers

    The rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z.

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  • Heritage Brands News For Digital Marketers

    Heritage Brands News For Digital Marketers

    A heritage brand is a trusted, often iconic brand, that has been around for decades. Consumers tend to have happy, nostalgic feelings for heritage brands.

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  • Etsy News For Digital Marketers

    Etsy News For Digital Marketers

    Ecommerce site Etsy was founded in 2005 and is a thriving online marketplace for vintage items and artisans.

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  • Inspire Brands News For Digital Marketers

    Inspire Brands News For Digital Marketers

    Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco.

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  • Yelp News For Digital Marketers

    Yelp News For Digital Marketers

    Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004.

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  • Starbucks News For Digital Marketers

    Starbucks News For Digital Marketers

    Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 billion in revenue in 2018.

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  • NFL News For Digital Marketers

    NFL News For Digital Marketers

    The NFL will celebrate its centennial in 2020, marking a hundred years of joy and sadness for fans of the gridiron.

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  • Halloween News For Digital Marketers

    Halloween News For Digital Marketers

    Halloween has become a retail boon for brick-and-mortar and online businesses, with spending in 2018 estimated at more than $9 billion.

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  • UGC News For Digital Marketers

    UGC News For Digital Marketers

    User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns.

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  • Mom News For Digital Marketers

    Mom News For Digital Marketers

    From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps.

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  • Back To School (BTS) News For Digital Marketers

    Back To School (BTS) News For Digital Marketers

    BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping.

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  • Uber News For Digital Marketers

    Uber News For Digital Marketers

    Uber dominates the ride-sharing business with competitor Lyft, and continues to innovate through strategic partnerships with charitable organizations, marketing initiatives and advertising campaigns.

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  • Dunkin News For Digital Marketers

    Dunkin News For Digital Marketers

    The revitalization of the brand has seen Dunkin create fun and viral marketing campaigns and strategic partnerships.

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  • Microsoft News For Digital Marketers

    Microsoft News For Digital Marketers

    Founded in 1975 by Bill Gates and Paul Allen, Microsoft is one of the most recognizable and influential technology brands of all time.

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  • LinkedIn News For Digital Marketers

    LinkedIn News For Digital Marketers

    LinkedIn is the preferred social media platform for businesses, employers and job seekers, with a reputation for lead quality and comprehensive business-to-business interactions.

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  • Disney News For Digital Marketers

    Disney News For Digital Marketers

    The Walt Disney Company, known for its theme parks and entertainment, comprises a growing roster of brands.

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