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DMS Insights Sponsored Content Guidelines
DMS Insights content is meant to inform and inspire B2B audiences.
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Poll Question Sweepstakes Official Promotion Rules
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DMS Insights: Innovation Sharing Initiative
We'll be highlighting the top picks in an effort to keep growing together & sharing the innovations that make a difference.
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Coronavirus News For Digital Marketers
DMS Insights is providing coverage and reporting on the impact of coronavirus (COVID-19) in the digital marketing industry.
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3 Myths Keeping Mortgage Originators From Closing More Refinance Loans In 2020
Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths
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Pepsi News For Digital Marketers
In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for celebrity advertising campaigns.
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Sports News For Digital Marketers
Sports generate huge TV advertising revenues, with the Super Bowl raking in more than $370 million in 2018 and the Olympics $960 million.
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First-Party News For Digital Marketers
For advertisers, first-party data is extremely valuable because it can help marketing campaigns to efficiently target and engage audience segments.
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Spotify News For Digital Marketers
As of 2019, Spotify has 217 monthly active users (100 million of whom are subscribers), 40 million available tracks and a market cap of $35 billion.
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Dating News For Digital Marketers
The rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z.
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Heritage Brands News For Digital Marketers
A heritage brand is a trusted, often iconic brand, that has been around for decades. Consumers tend to have happy, nostalgic feelings for heritage brands.
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Etsy News For Digital Marketers
Ecommerce site Etsy was founded in 2005 and is a thriving online marketplace for vintage items and artisans.
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Inspire Brands News For Digital Marketers
Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco.
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Yelp News For Digital Marketers
Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004.
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Starbucks News For Digital Marketers
Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 billion in revenue in 2018.
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NFL News For Digital Marketers
The NFL will celebrate its centennial in 2020, marking a hundred years of joy and sadness for fans of the gridiron.
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Halloween News For Digital Marketers
Halloween has become a retail boon for brick-and-mortar and online businesses, with spending in 2018 estimated at more than $9 billion.
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UGC News For Digital Marketers
User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns.
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Mom News For Digital Marketers
From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps.
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Back To School (BTS) News For Digital Marketers
BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping.
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