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Read ArticlePepsi News For Digital Marketers
In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for celebrity advertising campaigns.
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Read ArticleSports News For Digital Marketers
Sports generate huge TV advertising revenues, with the Super Bowl raking in more than $370 million in 2018 and the Olympics $960 million.
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Read ArticleFirst-Party News For Digital Marketers
For advertisers, first-party data is extremely valuable because it can help marketing campaigns to efficiently target and engage audience segments.
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Read ArticleSpotify News For Digital Marketers
As of 2019, Spotify has 217 monthly active users (100 million of whom are subscribers), 40 million available tracks and a market cap of $35 billion.
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Read ArticleDating News For Digital Marketers
The rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z.
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Read ArticleHeritage Brands News For Digital Marketers
A heritage brand is a trusted, often iconic brand, that has been around for decades. Consumers tend to have happy, nostalgic feelings for heritage brands.
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Read ArticleEtsy News For Digital Marketers
Ecommerce site Etsy was founded in 2005 and is a thriving online marketplace for vintage items and artisans.
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Read ArticleInspire Brands News For Digital Marketers
Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco.
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Read ArticleYelp News For Digital Marketers
Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004.
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Read ArticleStarbucks News For Digital Marketers
Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 billion in revenue in 2018.
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Read ArticleNFL News For Digital Marketers
The NFL will celebrate its centennial in 2020, marking a hundred years of joy and sadness for fans of the gridiron.
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Read ArticleHalloween News For Digital Marketers
Halloween has become a retail boon for brick-and-mortar and online businesses, with spending in 2018 estimated at more than $9 billion.
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Read ArticleUGC News For Digital Marketers
User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns.
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Read ArticleMom News For Digital Marketers
From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps.
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Read ArticleBack To School (BTS) News For Digital Marketers
BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping.
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Read ArticleUber News For Digital Marketers
Uber dominates the ride-sharing business with competitor Lyft, and continues to innovate through strategic partnerships with charitable organizations, marketing initiatives and advertising campaigns.
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Read ArticleDunkin News For Digital Marketers
The revitalization of the brand has seen Dunkin create fun and viral marketing campaigns and strategic partnerships.
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Read ArticleMicrosoft News For Digital Marketers
Founded in 1975 by Bill Gates and Paul Allen, Microsoft is one of the most recognizable and influential technology brands of all time.
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Read ArticleLinkedIn News For Digital Marketers
LinkedIn is the preferred social media platform for businesses, employers and job seekers, with a reputation for lead quality and comprehensive business-to-business interactions.
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Read ArticleDisney News For Digital Marketers
The Walt Disney Company, known for its theme parks and entertainment, comprises a growing roster of brands.
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