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2018 State of Nursing Education Demand Report

The DMS Report on the State of Nursing Education Demand is now available for download. This report features the following four trends and more that you can use to help better market your nursing programs.

  1. Two-thirds of all inquiries were for campus-based programs
  2. Master’s programs had the highest conversions
  3. Three-quarters of nursing inquiries were for bachelor’s programs
  4. First-party channels drove nearly all nursing conversions

The DMS 2018 Report on the State of Nursing Education Demand highlights trends about the inquiry volume and conversion rates for nursing programs from diploma to doctorate levels between 2016 and 2017.

Fill out the form below to get your free copy of the 2018 Report on the State of Nursing Education Demand.

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About the Author

Digital Media Solutions

Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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