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Alcoholic Beverage Market For Digital Marketers

The alcoholic beverage market continues to introduce flavors and variety, capitalizing on the growth of the beer, wine and spirits industry overall. Spirits, benefiting from the current cocktail culture, have grown steadily at a CAGR of 3.3% over the last 10 years in revenue and 1.8% in volume, with wine experiencing similar numbers. In 2018, the beer industry shipped 202.2 million barrels of beer, which is the most popular alcoholic beverage in the U.S. Beer, wine and spirit brands are also innovators in marketing and advertising, creating interesting strategic partnerships and iconic, memorable campaigns.

Here’s the recent digital marketing news we’ve covered about the alcoholic beverage market:

Burgers, Beers & BnBs: Innovative Brand Partnerships For Summer 2020. As the warmer weather and desire to travel heats up, marketers are strategically teaming up with fellow brands to launch innovative summer campaigns despite the ongoing pandemic and coinciding shift in consumer trends.

5 Standout Independence Day Campaigns To Spark Inspiration For Today’s Marketers. With Fourth of July celebrations potentially looking a bit different this year due to the effects of the ongoing pandemic, marketers must shift their strategies to launch innovative, yet relevant, campaigns and offerings to engage consumers - potentially pulling inspiration from the winners of years past. 

Father’s Day Marketing Sees Shift In Focus From Years Past. As the effects from the pandemic linger and consumers' ideas of what the “dad” role looks like evolves, brands have altered their marketing strategies for this year’s Father’s Day marketing campaigns.

Consumers Are Stocking Up On Wine And Brands Need To Find Their Niche To Stay Competitive. Many consumers are stocking up on wine during coronavirus self-isolation, and wine clubs are responding to demand with promotions and proactive delivery options.

Brands Find New Ways To Celebrate Cinco De Mayo. Fresh margaritas and delicious Mexican food can still be found this Cinco de Mayo as brands create fun activations for stay-at-home celebrations.

Beer Brands Kick Off Social Media Activations To Offer COVID-19 Support. Beer brands around the country are leveraging social media to launch activations and strategic partnerships with the goal of helping people struggling because of coronavirus.

Alcohol Brands Pivot During Difficult Circumstances. Alcohol brands are among the many businesses that have had to pivot during the coronavirus pandemic.

The Most Memorable Brand Wars Of 2019. In 2019, many brands have duked it out to captivate their audiences in exciting ways.

Alcohol Brands Promote Healthy Drinking Habits Through Social Campaigns. Alcohol brands are taking note of consumers’ desire for companies who integrate wellness-related products and social responsibility into their marketing goals.

The Evolution Of Marketing In The Vodka Industry. The vodka market continues to see steady growth, with brands recognizing the importance of strategic partnerships, revamped images and worthy causes.

5 Fun CPG Campaigns That Celebrate Summer. Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

Cheez-It X Boxed Wine: A Partnership The Internet Was Begging For. Cheez-It X House Wine have created a partnership perfect for summer snacking, capitalizing on social media excitement and the benefits of both brands.

Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers. Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.

International Beer Day: Beer Companies Compete for the Most Sales. When it comes to marketing beer, these top five brewers have it down pat, raking in over $128 billion combined worldwide in just this year alone. Did your favorite brewer make the top five list?

Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond. A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.

Heineken Leverages Humor and Heartbreak. To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.

Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign. Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.

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