The alcoholic beverage market continues to introduce flavors and variety, capitalizing on the growth of the beer, wine and spirits industry overall. Spirits, benefiting from the current cocktail culture, have grown steadily at a CAGR of 3.3% over the last 10 years in revenue and 1.8% in volume, with wine experiencing similar numbers. In 2018, the beer industry shipped 202.2 million barrels of beer, which is the most popular alcoholic beverage in the U.S. Beer, wine and spirit brands are also innovators in marketing and advertising, creating interesting strategic partnerships and iconic, memorable campaigns.
Here’s the recent digital marketing news we’ve covered about the alcoholic beverage market:
The Evolution Of Marketing In The Vodka Industry. The vodka market continues to see steady growth, with brands recognizing the importance of strategic partnerships, revamped images and worthy causes.
5 Fun CPG Campaigns That Celebrate Summer. Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
Cheez-It X Boxed Wine: A Partnership The Internet Was Begging For. Cheez-It X House Wine have created a partnership perfect for summer snacking, capitalizing on social media excitement and the benefits of both brands.
Bud Light Brings Back Genius Campaign, Poking Fun At Digital Careers. Bud Light has launched a new iteration of their iconic Genius campaign, and this time it pokes fun at the digital age and is airing across multiple digital platforms.
International Beer Day: Beer Companies Compete for the Most Sales. When it comes to marketing beer, these top five brewers have it down pat, raking in over $128 billion combined worldwide in just this year alone. Did your favorite brewer make the top five list?
Courvoisier X Def Jam Recordings: A Partnership That Reaches Niche Audiences And Beyond. A strategic partnership between Courvoisier and Def Jam Recordings can grow loyalty with their fans and expand their reach with effective activations and user generated content.
Heineken Leverages Humor and Heartbreak. To promote their sponsorship of soccer’s UEFA Champions League, Heineken released a painful, yet funny, TV spot that showcases just how many distractions there are when fans try to watch a game.
Beer Wars Update: The Corn Wars Continue And Peroni Makes Moves With A New Ad Campaign. Miller Lite and Bud Lite accelerate the corn wars while Kona and Peroni launch new ad campaigns capitalizing on market gains for craft beers and imports.