Amazon News For Digital Marketers

Amazon is the bookstore that became the everything store. Founded in 1994 in Seattle as an online book seller, Amazon survived the internet bubble burst to become one of the largest online retailers worldwide. Recent years have seen Amazon embrace video streaming, music and audiobook content, available through their proprietary services Prime Video, Amazon Music and Audible. Amazon delivers billions of products per year and has over 100 million Amazon Prime subscribers.

Here’s the recent digital marketing news we’ve covered about Amazon :

Brands & Retailers Innovate With Baby Registries To Attract Expectant Parents & Boost LTV. Baby registries can help gain consumer loyalty and many brands and retailers are using digital advertising strategies to engage expectant and new moms.

What Is The Advertising Flywheel? The advertising flywheel is a series of consumer-centered actions that build momentum, generating customer acquisition, sales and revenue.

What Is Amazon Marketing Cloud? Amazon Marketing Cloud, now in beta, allows advertisers to gain a better understanding of campaign performance.

Consumers Start Holiday Product Searches On Google And Amazon. In 2020, where and how people searched revealed opportunities for advertisers to reach consumers as we enter the new year.

Kroger Debuts On List Of Top 10 US Ecommerce Companies. As consumers relied heavily on delivery of everything, including groceries, in 2020, brands like Kroger stepped up their ecommerce strategies and are reaping the benefits.

Shopping By Voice Still Presents A Growing Opportunity For Marketers To Reach Consumers. The number of consumers shopping via voice is expected to slowly increase through 2022, and marketers must prepare for the possible spike in demand.

Do Shipping Costs Matter To Shoppers This Year? Typically, shipping costs are a major factor for consumers when buying online, but this year could be different.

Big Box Store Q3 Earnings Show Positive Impact Of Ecommerce And Digital Tactics. Target, Walmart And Kohl’s Q3 earnings reflect the importance of digital strategies that promote ecommerce and omnichannel solutions.

What Will Cyber Monday Be Like In 2020? Promotional day sales are still very lucrative for retailers, even in a year when online shopping is already booming.

New Online Shopping Trend: At-Home Medical Testing. At-home medical testing companies Let’sGetChecked and Everlywell are seeing explosive growth in online sales, using digital platforms and marketing to scale up revenue.

The Gadget Boom Of 2020 Poses A New Opportunity For Advertisers To Reach Consumers During Peak Holiday Season. Due to increased time spent at home and evolving consumer interests, gadgets - both traditional and relevant to today’s climate - are in high demand.

Amazon, Kohls And Peloton Rely on Digital Channels This Holiday Season. Amazon, Kohls, Etsy and Peloton are leaning heavily on their digital channels this holiday season to connect with consumers emotionally and to alert them to sales events throughout the season.

Ecommerce Continues Rapid Growth For Home, Fitness & Lifestyle Brands. Trends like shopping for the home, fitness and beauty, continue to push ecommerce to new levels.

U.S. Ecommerce Growth Leads To Ecommerce Channel Ad Spending Growth. The growth of ecommerce has shifted marketing strategies for many brands and retailers, primarily to a digital-first approach including increased reliance on ecommerce channel advertising.

Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before. The story of the year for retail has been the growth of ecommerce, which has made it safer and more convenient for consumers to get what they need during difficult times.

The Blank Spaces On Packaging Can Offer Brands And Retailers Valuable Real Estate And Connections With Consumers. The blank spaces on packaging are another opportunity for brands to advertise, particularly as ecommerce increases deliveries.

Toy Wars: Big Retailers Push New Products & Strategic Partnerships Ahead Of Holiday Season. Major retailers like Target, Walmart and Amazon are strengthening their presence in the toy industry with innovative launches and partnerships, just in time for the holiday shopping rush.

Retail Holiday Wars: Way Day Vs. Prime Day. As brands gear up for a unique holiday season, Wayfair and Amazon jump start early shopping with sales days to rival Black Friday.

Luxury Brands Develop Digital & Personalized Experiences To Scale. The state of luxury experiences, services and products has seen ebbs and flows as consumers’ shopping – and saving – habits continue to evolve throughout pandemic.

Amazon Dash Cart: Just The Facts. The latest shopping technology from Amazon gives consumers a seamless and safe grocery option during a time when the demand for cashier-less buying options is at an all-time high.

Consumers Are Reluctant To Use Smart Speakers For Purchases. Although some consumers are comfortable making purchases on smart speakers, the practice is growing at a slower pace than predicted despite the popularity of smart speakers for other tasks.

Grocery Delivery Wars: Amazon And Walmart Face Off. Amazon continues to tweak its grocery delivery service, but Walmart answers with an unlimited grocery delivery membership.

What Is Microcasting? Microcasts capitalize on the popularity of podcasts with short “casts” that appeal to targeted audiences.

As Payment Solutions Diversify, Consumers Want Frictionless Options. For ecommerce brands, offering the right payment solutions can decrease abandoned carts and build brand trust.

Digital Advertising Spending Will Reach New Heights In 2020. In 2020, predictions suggest that digital advertising will account for more than half of the U.S. and global ad spend.

Determining The Importance And Effects Of Consumer Reviews. Marketers have watched as consumers rely more and more on review platforms as a way to discover new businesses, form opinions on brands and share feedback based on personal experiences.

5 Disruptor Brands That Offered Innovation And Change In 2019. In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

4 Benefits Of Video Advertising. Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

Holiday Toy Catalogs Evolve For The Digital Age. Holiday toy catalogs still play an important role for retailers.

CNN Readies Digital News Service Platform: Just The Facts. In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.

Shopping For Groceries Is Easier Than Ever With Digital And Brand Innovations. Target and Walmart announce their latest innovations in the grocery store wars, capitalizing on branding, partnerships and seamless delivery.

Voice Search Use Declines Due To Inconsistent Performance. In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.

Amazon Pledges To Invest More Than $700 Million On Employee Training: Just The Facts. Amazon recently announced a massive investment in employee training, pledging to spend more than $700 million over the next six years to support its Upskilling 2025 initiative.

Amazon Customer Tracking Exchange: Just The Facts. With Amazon’s latest promotion, users received a $10 gift card when they downloaded the Amazon Assistant comparison shopping tool and allowed Amazon to track their web browsing habits.

Retailers Innovating To Strip Market Share From Google, Facebook, Amazon. There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.

Amazon Small Sellers Shift: Just The Facts. Amazon is moving its smaller vendors to a third-party marketplace, which will require more vendor involvement and less of Amazon’s budget.

Amazon Moments Rewards Program: Just The Facts. Amazon launched Amazon Moments, a marketing rewards program, to build relationships with publishers and earn a piece of the app marketing industry.

Anti-Trust Investigation Into The Big 4: Just the Facts. The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.

Make Your Own Amazon Alexa Skills: Just The Facts. Amazon has opened their Alexa Skills Store, empowering everyone to publish skills and reach their audiences using voice assistant.

Amazon Launches Home Shopping Channel, Amazon Live: Just The Facts. Amazon has launched Amazon Live, the latest addition to their brand.

Amazon Begins Data-Based CPG Sampling: Just The Facts. Amazon introduces a data-backed, product sampling program which could increase the profile of participating CPG brands while scaling subscribers for Amazon. But brands should proceed cautiously.

Amazon New-To-Brand Metrics: Just The Facts. Amazon introduced new-to-brand metrics, a new measurement option for marketers looking to study their conversion and retention rates.

Snapchat and Amazon: A New Mobile Commerce Pairing. In another move to monetize, Snapchat has partnered with Amazon to send users directly to Amazon’s e-commerce platform.

The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly? Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.

Amazon and Yext: What to Know about Alexa’s Expansion. Amazon doesn’t stop when it comes to business growth. To expand the Amazon Alexa’s knowledge, the brand partnered with Yext, rising Yext’s stock price and potentially threatening Google.

Amazon Prime Day: How They Turned a One-Day Sale into a Worldwide Event. Amazon has marketed their Prime Day like the intelligent and tech-savvy company they are. Learn about the best marketing tactics from their Prime Day sales.

Amazon Alexa vs. Google Assistant: Differences in AI Marketing. As Amazon Alexa and Google Assistant gain even more popularity, your brand should be considering marketing on at least one of these technologies.

Cadbury Creme Egg Streaming Platform: Just The Facts. Cadbury playfully enters the streaming market with a mix of fun content accessed by the scan of a creme egg. 

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.

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