Once a game-changer that helped create the first home computers, Apple is now a multinational technology company considered among the most innovative and strategic creators of consumer electronics in the world, with a market capitalization hovering just below a trillion dollars. In addition to the Mac computer, iPhone, and other indispensable technology, Apple now boasts a portfolio that includes computer software, online services and a brand presence with few rivals. Apple’s marketing campaigns are known for their celebrity partnerships and tendency to go viral.
Here’s the recent digital marketing news we’ve covered about Apple:
CNN Readies Digital News Service Platform: Just The Facts. In an effort to compete with the tech giants that are making moves in the news business, CNN prepares to launch a digital news service platform.
Apple App Store Algorithm Tweak: Just The Facts. Apple tries to deflect the heat from an antitrust investigation into their app store practices with an algorithm tweak that could benefit other app developers.
The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting. The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
Voice Search Use Declines Due To Inconsistent Performance. In a recent study among Amazon’s Alexa, Apple’s Siri, Samsung’s Bixby and Google Assistant for search accuracy, Google Assistant dominated.
Apple’s Announcement: Entertainment, News And Finances Reimagined. Apple’s latest announcement is here with four new services, positioning the brand as the one-stop shop for all things entertainment, news and communication.
Brands with Cult Followings: Perfect Products or Perfect Marketing? Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
Anti-Trust Investigation Into The Big 4: Just the Facts. The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
Mapping App Wars: Competition for In-Map Searching. When it comes to mapping, which app do you use? From Google Maps to Apple Maps to Uber, mapping services seem to be advancing rapidly, possibly competing for in-app sales.