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Baby Boomer News For Digital Marketers

Baby Boomers are born between 1944 and 1964. This generation still consumes media through traditional methods, but all of them have Facebook. They typically prefer in-person transactions to digital ones.

Here’s the recent news we’ve covered about Baby Boomers:

Understanding The Final Expense Insurance Audience Mindset. It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.

Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials. Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.

The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

Grandparents Are A Growing Audience For The Toy Market. Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.

Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster. The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.

3 Empowering Senior Enablement Marketing Campaigns. Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.


About the Author

Digital Media Solutions

Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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