Baby Boomers are born between 1944 and 1964. This generation still consumes media through traditional methods, but all of them have Facebook. They typically prefer in-person transactions to digital ones.
Here’s the recent news we’ve covered about Baby Boomers:
Understanding The Final Expense Insurance Audience Mindset. It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.
Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials. Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Grandparents Are A Growing Audience For The Toy Market. Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.
Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster. The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
3 Empowering Senior Enablement Marketing Campaigns. Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.