Baby Boomers are born between 1944 and 1964. This generation still consumes media through traditional methods, but all of them have Facebook. They typically prefer in-person transactions to digital ones.
Here’s the recent news we’ve covered about Baby Boomers:
Digital Advertising Across Generations: A Look At How COVID Changed What Audiences Want & Need. Different generations often exhibit different preferences when it comes to staying home, online usage and the benefits of technology.
Baby Boomers Are Online, And Brands Are Following. The pandemic has accelerated the interest of brands in the buying power and influence of Baby Boomers.
Understanding The Medicare Annual Enrollment Period (AEP) Audience. The Medicare Annual Enrollment Period (AEP) is an opportunity for brands to reach audiences who want to change their Medicare Advantage options or prescription plans.
Medical Alert Marketing Provides Examples Of Consistent Innovation. Thanks to a multitude of factors - from the current health crisis to an aging population - medical alert brands have developed innovative solutions to help older generations at home.
Consumer Spending Habits Shift In Response To New Norms. Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.
Coronavirus May Shift Older Generations To Online Shopping. While most Baby Boomers are online, they still lag behind younger generations when it comes to online shopping. But that may be about to change.
Understanding The Final Expense Insurance Audience Mindset. It’s important for marketers to remain sensitive to the mindset of final expense insurance prospects, who are more varied than it may seem.
Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials. Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.
The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Grandparents Are A Growing Audience For The Toy Market. Appealing to grandparents, who regularly buy for their grandkids, should include marketing online and in-store.
Boomer Travel Is Growing. Female Boomer Travel Is Growing Faster. The number of Baby Boomers traveling is growing, with the volume of female Boomers traveling alone rising even faster, according to a variety of data sources and travel experts.
3 Empowering Senior Enablement Marketing Campaigns. Senior enablement brands emphasize the importance of completing everyday tasks independently with creative marketing campaigns.