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Back To School (BTS) News For Digital Marketers

Every late summer brings with it the marketing campaigns and strategies of brands, advertisers and retailers looking to maximize back-to-school (BTS) revenues. The National Retail Federation (NRF), predicts that in 2019 families with students in grades K-12 will spend an average of $696.70, and families with college students $976.78, on BTS-related items, for a combined $80 billion nationwide. BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping. 

Here’s the recent digital marketing news we’ve covered about Back To School (BTS):

Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up. Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

A Look At The Best Back-to-School Campaigns Of 2019. With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

General Mills New Mobile App Helps Collect Box Tops And First-Party Data. General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

The Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales. See how big brands leverage back-to-school season to connect with their consumers and send sales soaring.

There’s Still Time to Get on the Bus for the 2017 Back-to-School Season. The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 billion in online sales this year.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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