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Back To School (BTS) News For Digital Marketers

Every late summer brings with it the marketing campaigns and strategies of brands, advertisers and retailers looking to maximize back-to-school (BTS) revenues. The National Retail Federation (NRF), predicts that in 2019 families with students in grades K-12 will spend an average of $696.70, and families with college students $976.78, on BTS-related items, for a combined $80 billion nationwide. BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping. 

Here’s the recent digital marketing news we’ve covered about Back To School (BTS):

Big Brands Launch Marketing Activations Inspired By The “New Normal.” As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

Brands Pivot Their Back-To-School Marketing Efforts. School in the fall will likely look different because of ongoing coronavirus precautions, and brands are pivoting to meet the new challenges.

Nike Launches A Sneaker Subscription As The Sneaker Wars Heat Up. Nike jumps into the subscription market with a tiered service for young kids offering easy shopping for parents and effective brand positioning for the legacy brand.

A Look At The Best Back-to-School Campaigns Of 2019. With the upcoming school year right around the corner, and the back-to-school market thriving, we’re taking a look at the top five campaigns we’ve seen so far this year.

General Mills New Mobile App Helps Collect Box Tops And First-Party Data. General Mills introduced a new Box Tops for Education mobile app that allows consumers to scan their grocery receipts and earn money to donate to schools of their choice.

The Best Back-to-School Campaigns from 2017: Getting Students Excited and Boosting Sales. See how big brands leverage back-to-school season to connect with their consumers and send sales soaring.

There’s Still Time to Get on the Bus for the 2017 Back-to-School Season. The U.S. back-to-school (BTS) season is projected to rake in $857.2 billion in retail sales plus $74.3 billion in online sales this year.

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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