Bing, Microsoft’s search engine, is consistently evolving in the ever-changing world of the internet. This search engine, offers marketers valuable potential for maximizing brand exposure and conversions, including both its paid search ads and organic results.
Here’s the recent news we’ve covered about Bing:
Microsoft Debuts Multimedia Ads For Search: Just The Facts. Microsoft announces the introduction of Multimedia Ads, a new responsive ad format, offered on Bing search pages.
Apple Search Engine: What Will It Be? There is speculation in the tech industry that Apple is considering launching a search engine, but will it be a Google competitor or a part of the Apple ecosystem?
Microsoft Asset Performance Ratings: What Are They? Microsoft introduces Asset Performance Ratings for Responsive Search Ads in Bing, giving advertisers more insight into their ad performance.
Bing Improves Ecommerce Options With Visual Search Update: Just The Facts. Bing Shopping adds visual search for better comparison shopping, becoming the latest platform to emphasize ecommerce.
What Is Dwell Time? Dwell time is one factor that can help marketers make adjustments to their online user experiences.
Bing Enhances Search Capabilities In Quest To Gain Search Market Share. In March, Bing announced a series of GPU-powered search enhancements designed to support the mobile habits of today’s searching audience.
Bing Ads Import Function: Just The Facts. Bing Ads has updated their import feature, allowing advertisers to import their Google Ads campaigns to run on Bing.
Bing Ads’ AI-Powered Performance Insights: Just the Facts. Bing Ads’ AI-powered Performance Insights is now available for all marketers at the account level. With an intuitive tool, marketers can now identify their performance changes and shifts.
Bing Expanded Ads Provide Further Optimization Opportunities for Marketers. New updates from Bing, including additional text in their expanded ads and a globally available Competition tab, are creating optimization opportunities for marketers.
Bing Ads Leverage LinkedIn Data: What to Know. For marketers, Bing Ads announces a new advertising option that leverages LinkedIn profile data, a result of Bing’s 2016 acquisition of LinkedIn.
Bing Performance Is Lagging Behind Google. Recently, we’ve seen a dramatic downward shift in Bing’s performance, resulting in significant gaps between the conversion rates of Google and Bing. With CPAs up to 4x greater for Bing campaigns.