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Coca-Cola News For Digital Marketers

Coca-Cola or Coke has been around for more than a hundred years and continues to be the most popular choice of soda in the U.S., commanding more than 17% of the market share as of 2018. The sweet, carbonated beverage has appeared in countless television shows and commercials and is a leader in branding campaigns that leave a lasting impression.

Here’s the recent digital marketing news we’ve covered about Coca-Cola:

Brands Turn To Digital Activations To Bring The Holiday Magic. Big name brands are turning to digital activations to increase holiday sales and consumer engagement during the busiest buying season of the year.

The Cola Wars – Which Brand Dominates? Coca-Cola and Pepsi have been battling it out for years to see who would come out on top in the soda industry.

5 Fun CPG Campaigns That Celebrate Summer. Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.

Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.

Jeep, Fox, The New York Times Among Brands Considered Most Patriotic. A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.

Brands with Cult Followings: Perfect Products or Perfect Marketing? Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.

2018 FIFA World Cup: The 6 Best Campaigns. Big brands like Coca-Cola, New Balance and Hyundai jumped on board marketing for the 2018 FIFA World Cup. See how these entities leveraged a worldwide sporting event to reach new audiences.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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