Coca-Cola or Coke has been around for more than a hundred years and continues to be the most popular choice of soda in the U.S., commanding more than 17% of the market share as of 2018. The sweet, carbonated beverage has appeared in countless television shows and commercials and is a leader in branding campaigns that leave a lasting impression.
Here’s the recent digital marketing news we’ve covered about Coca-Cola:
5 Fun CPG Campaigns That Celebrate Summer. Americans spend more in the summer, and CPG brands often capitalize on those relaxed summer vibes with marketing campaigns that capture the fun, frivolous nature of the warm summer months.
Stranger Things X New Coke Targets The Streaming Generation. New Coke is back as a part of a strategic integration with Netflix and Stranger Things to capture the fast growing commercial-averse TV watcher — and capture a little nostalgic fun.
Jeep, Fox, The New York Times Among Brands Considered Most Patriotic. A recent survey found Jeep, Ford and Coca-Cola topping the list of brands perceived by consumers as most patriotic, while patriotism itself grew across generations.
Brands with Cult Followings: Perfect Products or Perfect Marketing? Apple, Coca-Cola and Starbucks each have extremely loyal followings, but how did the brands build these cult-like consumer bases? With expert marketing.
2018 FIFA World Cup: The 6 Best Campaigns. Big brands like Coca-Cola, New Balance and Hyundai jumped on board marketing for the 2018 FIFA World Cup. See how these entities leveraged a worldwide sporting event to reach new audiences.