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Dating News For Digital Marketers

Rolling up at a bar and meeting your soulmate may still be possible, but the rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z, with 18-25 year olds making up half of Tinder’s user base. Online dating apps including Tinder, OKCupid, Match, Hinge and Bumble are predicted to reach revenues of more than $649 million by 2023, and more than half of the public knows someone who has used a dating app. The launch of Facebook Dating shows that social media is getting in on the dating app game, and marketers can capitalize on the comfort audiences feel with dating apps through partnerships and celebrity endorsements.

Here’s the recent digital marketing news we’ve covered about online dating:

Big Brands Launch Marketing Activations Inspired By The “New Normal.” As consumers still feel the effects of the pandemic, brands are transitioning from their initial convenience offers to implementing proactive marketing efforts that resonate with consumers long-term.

Brands Fight For Diversity & Inclusion By Giving Back In Big Ways. Brands across a multitude of industries have created impactful initiatives in an effort to support the Black community and give back to organizations fighting against racial inequality.

Dating Apps: The Latest Trends Digital Marketers Should Know. Following a slew of virtual initiatives, dating apps have continued to experience increased usage while launching new marketing initiatives and closely monitoring users’ changing habits across different demographics. 

S’More Dating App Focuses On Conversations, Not Selfies. In today’s crowded and competitive dating app industry, S’More enters the space with a unique and meaningful approach to finding your match.

Colonel Sanders Gets Hunky In A New KFC Game. KFC debuts a new “dating simulator” with a hunky Colonel in another marketing move from the innovative Yum! Brands.

The Launch Of Facebook Dating: Just The Facts. Facebook Dating is now available in the U.S., appearing as a new tab within the Facebook mobile app.

Dating Apps: On The Outs Or A Digital Marketer's Dream? While the growth of dating apps slowly declines, marketers must still recognize the opportunities these platforms offer to promote their brands.

The Trojan Man Creates a New Image for Safe Sex. By reimagining their mascot, Trojan incorporates inclusive marketing, accessible to all in the age of dating apps and openly fluid sexuality.

Facebook in 2018: 6 Growth Signs that Indicate Facebook Is Too Big to Fail. From formally connecting brands and influencers to launching a new dating feature, Facebook is moving forward with their scaling user and advertiser bases in tow.

Why Your Keywords & Ad Copy Should Get Married ― And 9 Other Romantic Paid Search Tips. In the spirit of Valentine’s Day, we compiled a list of romantic paid search tips. From dating to marriage, we aim to help keep your focus on performance.

The Right Dashboard Can Boost Your Dating Efficiency This Valentine’s Day. The right dashboard can boost your dating efficiency. We brainstormed a list of ways a dashboard could assess return on time and financial investment, to boost dating performance as a result.

About the Author

Digital Media Solutions

Digital Media Solutions, LLC (DMS) is the leading global martech company leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses. Continuing to experience explosive year-over-year growth, DMS has been continuously recognized on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Earlier this year, DMS announced it is anticipating becoming a public company under a reverse merger deal with Leo Holdings Corp. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit

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