DMS Insights Sponsored Content Guidelines

Audience

• DMS Insights is written for a B2B audience

DMS Insights Voice, Tone & Purpose

• DMS Insights content is meant to inform and inspire B2B audiences

• The voice of DMS content is educated, curious, motivating and positive

• DMS content should appear to be written by a thought-leader
  • Avoid sounding too casual or informal
  • Avoid use of sarcasm, cynicism or negativity

• DMS Insights content should focus on digital advertising and marketing strategies

  • DMS content should not highlight or feature content that is not connected to digital advertising. 

• Content must be informative, accurate and resourceful

  • Content that is overly promotional or overtly conveys a sales-based approach will be rejected 
  • All data points and facts must include links to relevant and trustworthy content sources that are not competitors of DMS

• DMS Insights content should not cover the following topic areas: 

  • Politics or political ideals
  • Religion or spirituality
  • Legal advice

Language & Wordcount

• Content must meet minimum word count requirement of 500 words

• Content must be written in English

• Content must be written in the third person

  • Avoid use of pronouns: “I”, “you” and “your”