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DMS Insights Sponsored Content Guidelines

Audience

  • DMS Insights is written for a B2B audience

DMS Insights Voice, Tone & Purpose

  • DMS Insights content is meant to inform and inspire B2B audiences

  • The voice of DMS content is educated, curious, motivating and positive

  • DMS content should appear to be written by a thought-leader
    • Avoid sounding too casual or informal
    • Avoid use of sarcasm, cynicism or negativity
  • DMS Insights content should focus on digital advertising and marketing strategies

    • DMS content should not highlight or feature content that is not connected to digital advertising. 
  • Content must be informative, accurate and resourceful

    • Content that is overly promotional or overtly conveys a sales-based approach will be rejected 
    • All data points and facts must include links to relevant and trustworthy content sources that are not competitors of DMS
  • DMS Insights content should not cover the following topic areas: 

    • Politics or political ideals
    • Religion or spirituality
    • Legal advice

Language & Wordcount

  • Content must meet minimum word count requirement of 500 words

  • Content must be written in English

  • Content must be written in the third person

    • Avoid use of pronouns: “I”, “you” and “your”

About the Author

Digital Media Solutions

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

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