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Gaming News For Digital Marketers

As the world becoming more and more digital, gaming is taking up a prominent space in the digital marketing industry. Gaming is a significant part of many consumers’ lives and it even offers advertising potential and can dive into consumer health and wellness.

Here’s the recent news we’ve covered about gaming:

Angry Birds Takes On AR. Months before its second movie release, Angry Birds is back with a new augmented reality game to add to the franchise.

Pokemon Go… To Sleep: Just The Facts. Pokemon Go turned walking into entertainment, and now it’s tackling sleep. Pokemon Sleep, which tracks users’ sleep cycles, will encourage healthy lifestyles by promoting adequate rest.

Jordans Available On Fornite Deliver Urban Style For New Game Mode. Nike reveals new Jordans, available only on Fortnite in the Downtown Drop mode.

Soccer Scores Big In The U.S.: A Look Into The Audience Causing The Sport’s Rising Popularity And Marketing Potential. Soccer is growing in popularity as Americans gain more Major League Soccer teams in local markets. With a popular and heavily-watched sport, comes the opportunity for marketing.

Twitch’s Video-Based Platform: What to Know About Marketing Opportunities. As Twitch expands its capabilities and positions its platform as an outlet for all creatives, not just gamers, the marketing potential on the site grows exponentially.

eSports: The New Industry Leveraging Digital Gaming. eSports has drawn in millions of fans in the past few years. What does the rise of this new industry mean for digital marketers?

About the Author

Digital Media Solutions

Digital Media Solutions® (DMS), the largest single entry point for martech-enabled digital media distribution, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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