Gen X News For Digital Marketers

Gen Xers are born between 1965 and 1979. This generation reads newspapers and watches TV. They spend an hour a day on Facebook and are loyal to their favorite brands.

Here’s the recent news we’ve covered about Gen Xers:

90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers. The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.

The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products. 

Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia. As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products. 

About the Author

Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum.

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