Gen X News For Digital Marketers

Digital Media Solutions

Gen Xers are born between 1965 and 1979. This generation reads newspapers and watches TV. They spend an hour a day on Facebook and are loyal to their favorite brands.

Here’s the recent news we’ve covered about Gen Xers:

Shifts In Consumer Habits & Values Emerge As Pandemic Persists. Recent studies show that consumers are prioritizing digital experiences, availability, essential items and convenience in regards to their shopping habits and overall values.

The Life Experience Of Gen Xers Is Reflected In Their Superior Self-Isolation Behaviors. Gen Xers grew up fending for themselves and making the best of boring situations, which may have uniquely prepared them for life in a pandemic.

Consumer Spending Habits Shift In Response To New Norms. Radical changes in daily life that have resulted from COVID-19 have shifted consumer spending and could transform future buying habits.

Boomers And Gen Xers Are Embracing Technology At A Faster Rate Than Millennials. Technology usage across generations is continuing to grow across all generations, but Boomers and Xers see the most growth.

90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers. The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.

The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

5 Best Advocacy Campaigns: Combining Authenticity With Effective Hashtags. For brands and nonprofits leading advocacy campaigns, social media, user generated content, hashtags and capitalizing on viral reach can be effective tools to raise money and awareness.

Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

Marketers Celebrate The Anniversaries Of Iconic Brands That Tap Into Generation X Nostalgia. As Generation X ages, marketers capitalize on Xers nostalgia by celebrating the anniversaries of iconic brands and re-introducing retro fashions and products.

About the Author

Digital Media Solutions, Inc. (NYSE: DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.
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Gen X News For Digital Marketers

Here’s the recent news we’ve covered about Gen Xers:

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Gen X News For Digital Marketers

Here’s the recent news we’ve covered about Gen Xers:

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DMS Insights is providing coverage and reporting on the impact of coronavirus (COVID-19) in the digital marketing industry.

Refinance loan volume has surged while mortgage rates hover near 3-year lows. Refinancers could help lenders grow their closed loan volume in 2020, if they can avoid the pitfalls of three common myths

In addition to the famous cola wars that have defined much of Pepsi’s marketing the last 40 years, Pepsi is known for celebrity advertising campaigns.

Sports generate huge TV advertising revenues, with the Super Bowl raking in more than $370 million in 2018 and the Olympics $960 million.

For advertisers, first-party data is extremely valuable because it can help marketing campaigns to efficiently target and engage audience segments.

As of 2019, Spotify has 217 monthly active users (100 million of whom are subscribers), 40 million available tracks and a market cap of $35 billion.

The rise of online dating apps indicates it’s an increasingly less likely avenue to find love — particularly for Generation Z.

A heritage brand is a trusted, often iconic brand, that has been around for decades. Consumers tend to have happy, nostalgic feelings for heritage brands.

Ecommerce site Etsy was founded in 2005 and is a thriving online marketplace for vintage items and artisans.

Inspire Brands is a multi-restaurant brand that includes Arby’s, Buffalo Wild Wings, SONIC Drive-In, and Rusty Taco.

Going out to dinner, choosing a nail salon or getting a tire changed became a booming business for Yelp beginning in 2004.

Starbucks, founded in Seattle in 1971, is far and away the most popular coffee chain with more than $24 billion in revenue in 2018.

The NFL will celebrate its centennial in 2020, marking a hundred years of joy and sadness for fans of the gridiron.

Halloween has become a retail boon for brick-and-mortar and online businesses, with spending in 2018 estimated at more than $9 billion.

User generated content (UGC) is increasingly popular in marketing strategies, often driven by social media, like Instagram Stories, and loyal fan bases eager to join in viral hashtag campaigns.

From baby care to back-to-school supplies, moms are often the ones wielding the shopping cart, and increasingly their phones, with 62% of moms who have phones using shopping apps.

BTS shopping includes school supplies, clothing and accessories, shoes and electronics. Amazon Prime Day, held in July, has become the unofficially launch of BTS shopping.

Uber dominates the ride-sharing business with competitor Lyft, and continues to innovate through strategic partnerships with charitable organizations, marketing initiatives and advertising campaigns.