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Gen Z News For Digital Marketers

Gen Z is the youngest named generation, including individuals born between 1995 and 2015. This audience is incredibly impacted by technology and loves social media. They stream their favorite shows and spend at least three hours a day online.

Here’s the recent news we’ve covered about Gen Z:

What’s Gen Z Watching, And How Does It Impact The Future Of TV. Roku predicts half of homes will have dropped cable by 2024, which could be strongly influenced by the viewing habits of Gen Z.

Meme Marketing Resonates With Younger Audiences. Meme marketing may appeal to younger audiences, but it is necessary for brands to understand how to deploy memes for maximum engagement.

The Subscription Industry Hones In On A New Audience: Kids. As the subscription industry continues to experience explosive growth, brands are taking note of the marketing opportunities and profitability of targeting a much younger audience.

5 Disruptor Brands That Offered Innovation And Change In 2019. In 2019, there were many brands that shook up their industries or introduced innovative new perspectives. DMS highlights five of these disruptor brands.

Snapchat’s New Trailer Reaction Lens: Just The Facts. In December, Snapchat introduced a new augmented reality movie preview ad format called a “trailer reaction lens” in collaboration with Paramount Pictures for their upcoming film Top Gun: Maverick.

Brands That Implement Social Responsibility Will Connect With Gen Z. Gen Z is poised to become a powerful consumer group, and brands that adopt socially responsible business practices are likely to benefit.

4 Benefits Of Video Advertising. Video advertising can be used across channels to help build better relationships with consumers and hype new brands.

Dior & Gucci Are Outfitting Their Brand Marketing With AR. AR is changing the ways consumers experience fashion. Luxury fashion brands Dior and Gucci have incorporated augmented reality (AR) into their marketing strategies via new app “try-on”.

90s Fashion Appeals To Gen Z & Offers Engagement For Digital Marketers. The 90s are back, and it’s not just to make Gen X’ers and Millennials feel nostalgic — younger generations are the target market.

TikTok X American Eagle Collaborate With Lil Wayne To Reach Younger Consumers. A strategic partnership between American Eagle and TikTok hopes to capitalize on a collaboration with Lil Wayne and TikTok’s Gen Z users.

The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers. Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

Generation Zers: What the New Target Audience Wants. Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.

About the Author

Digital Media Solutions

Digital Media Solutions® (DMS) is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America’s “Best Places to Work” by Inc. magazine and awarded the 2018 Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry’s most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit Keep up with DMS news at and connect with us on LinkedIn at

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