Gen Z is the youngest named generation, including individuals born between 1995 and 2015. This audience is incredibly impacted by technology and loves social media. They stream their favorite shows and spend at least three hours a day online.
Here’s the recent news we’ve covered about Gen Z:
The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.
Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers. Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.
Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.
Generation Zers: What the New Target Audience Wants. Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.