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Gen Z News for Digital Marketers

Gen Z is the youngest named generation, including individuals born between 1995 and 2015. This audience is incredibly impacted by technology and loves social media. They stream their favorite shows and spend at least three hours a day online.

Here’s the recent news we’ve covered about Gen Z:

The CBD Market: Who, What, Where, Why & How. The CBD market has grown exponentially, rising from the unknown to become a top health and retail story.

Gen Zers Prefer Personalization Over Privacy, Listen To Social Influencers. Gen Z consumers are highly motivated by influencers and crave interactive content to engage with brands.

Easter Marketing: Young Consumers Hold Buying Power For Spring Holiday. 85% of consumers under 35 years old are planning to celebrate Easter this year, so many brands are leveraging the holiday to promote their must-have products.

Generation Zers: What the New Target Audience Wants. Many brands are now targeting the youngest audience around, Generation Z. With Gen Z’s love of the online world, see how digital marketing can reach and influence these individuals.

About the Author

Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS), the fastest-growing independent digital performance marketing company. The company’s set of proprietary assets and capabilities in the world of performance marketing and marketing technology allow clients to meticulously target and acquire the right customers. DMS relentlessly pursues flawless execution for top brands within highly complex and competitive industries including mortgage, education, insurance, consumer brands, careers and automotive.

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