Google is constantly updating their crawling methods, user experience and page designs. This search engine powerhouse has an enormous influence on searchers’ internet experiences and the way they digest content through both organic and paid content.
Here’s the recent news we’ve covered about Google:
Google Launches Recommendations Feature For Your Next TV Binge: Just The Facts. Google is offering recommendations for TV shows and movies tailored to user ratings and previous search habits.
GM Focused On Seamless, Smart Innovations With Google Partnerships. The recent hire of Deborah Wahl as new Chief Marketing Officer at GM places focus on seamless consumer and product experiences.
Optimized 6-Second Ads Encourage Ad Recall. A recent study highlighted the effectiveness of six-second bumper ads, a tactic marketers are deploying as a part of multichannel campaigns.
Google’s Long Game: No-Click Searches. In the beginning, Google won our hearts with simplicity. Today, Google’s simple complexity drives search loyalty. But it’s becoming evident Google’s long game is resulting in zero-click searches.
Digital Travel Ad Spend Scales As Economy Stays Strong And Competition For Travelers Rises. Travel is predicted to become the fifth-largest vertical in terms of digital ad spend next year.
The Mobile App Install Marketplace Matures As Brands Use Data For Effective Targeting. The mobile app install marketplace, and in-app marketing, offer opportunities for brands to target consumers, scale revenues and learn more about their users.
Google Optimize Multi-Page Personalized Experiences: What Do Consumers Want? What Do Marketers Need? Audience-driven personalization, like those offered through Google Optimize, can help boost conversion rates when used properly.
Parallel Tracking For Google Display Ads: Just The Facts. Google display ads are the latest ads to require parallel tracking, and July 31st is the cut off for advertisers and providers to make the switch.
Paid Search Remains Popular Channel Across Verticals. In Q2 2019, digital marketers across verticals continued to use paid search to power their marketing campaigns.
Retailers Innovating To Strip Market Share From Google, Facebook, Amazon. There are significant signs of retailers fighting to get a piece of the digital ad pie with promises of tight audience targeting and ultimate trackability.
YouTube Invests In Augmented Reality For Beauty Influencers. YouTube introduced augmented reality that allows viewers to try on beauty products that influencers use in their video content.
Search Behavior Can Be A Useful Predictor Of Consumer Intent. How consumers search online can offer a wealth of useful data for marketers looking to optimize their search strategies.
Google Ads Campaign Updates: Just The Facts. Google recently introduced a number of enhancements to its smart bidding strategy including campaign-level conversion goals, the ability to maximize conversion values, and more.
Google Domain Diversity Change: Just The Facts. Announced June 6, the Google Domain Diversity Change is restricting brand domains from showing more than twice within top Google search results.
Google Food Delivery: Expanding For Brand Visibility. Google is partnering with ChowNow and delivery.com to expand culinary listings and continue to be a one-stop shop for all things search.
Google Mobile-First Search Indexing: Just The Facts. Google will begin mobile-first indexing as of July 1st, making the mobile website experience more important than ever.
Google Search Redesign: Just The Facts. Google is redesigning their mobile search results page to ease consumer search.
Google Maps Ads: Just The Facts. Google Maps is potentially adding ads to its platform to monetize the service.
Google & McClatchy Form A Partnership That May Benefit Digital Marketers. An extension of the Google News Initiative, the Local Experiments Project partners with McClatchy publishing to provide innovative, digital access to local news.
Google RankBrain Vs. Google Neural Matching: Just The Facts. Marketers focused on enhancing their SEO results are encouraged to develop content that addresses the needs of their target audiences throughout the user journey.
Google Search Icons: Just The Facts. Google is testing a new search results navigation menu, complete with icons and branded colors.
Google Ad Grants Are One Of Several Digital Marketing Options For Generating Interest In Nonprofits. Google Ad Grants provide in-kind advertising dollars to nonprofits — one of several digital options for nonprofits looking to grow revenue and recruit volunteers.
Google Dynamic AMP Emails: Just The Facts. On March 26, Google announced a new, dynamic email format providing “all-new email experiences” intended to bring email out of the 1990s.
Pinterest’s IPO Filing: How Google And Facebook Played A Part, And Pinterest’s Plans To Bounce Back. Pinterest submitted its IPO filing just last month, after being negatively impacted from Google’s and Facebook’s site changes in 2018.
Google March 2019 Core Update: Just The Facts. Google’s latest core algorithm update was released on March 12, and the industry is tracking data to identify its impact.
Google’s New Hotel Booking Site: Just The Facts. Google dives deeper into the travel industry with their latest addition, Google Hotels, which allows consumers to intuitively review and book hotel reservations.
Google First Price Auctions: Just The Facts. Google Ad Manager will soon be adopting a first-price auction system, which will allow all bidders access to programmatic ad inventory at the same time.
Google Image Shopping Ads: Just The Facts. Google Ads now populate in Google Image results and while advertisers cannot opt of out this placement, they may see an uptick in traffic.
Where In The World Is Carmen Sandiego? Look On Google Earth. Google Earth and education publisher Houghton Mifflin Harcourt have collaborated to create a new version of the famous Where In The World Is Carmen Sandiego? video game.
Google Click Share Joining Search Campaigns: Just The Facts. Google is expanding click share to search campaigns in an effort to aid marketers’ understanding of campaign performance and potential.
The Final Shutdown: Google+ Bids Users Adieu. Google+ admitted defeat last year, but they’re back in the news. After a bug left user data exposed, Google+ has advanced their shutdown date.
Google 15-Second Non-Skippable Video Ads: Just The Facts. Google is introducing 15-second non-skippable ads, available to advertisers and marketers on YouTube and Google video platforms.
Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down. Google has frequently stated their desire to enhance user experience for mobile searchers. When you keep your end user in mind, you’re likely to reap the rewards.
Google Ad Experts: Meddling In Google Campaigns Unless Advertisers Opt Out. Last week, an unspecified number of Google advertisers received emails from Google announcing a new pilot program in which Google Ads Experts alter the fine-tuned details of Google Ads campaigns.
Google Chrome Ad Blocking Expansion: Just the Facts. Google Chrome’s ad blocking will soon expand past North America and Europe, making global consumers privy to a higher quality user experience when surfing the web.
The Walt Disney Company + Google Ad Manager: What to Know. Disney has dropped Comcast’s FreeWheel and switched to Google Ad Manager in hopes of providing a streamlined advertising option.
How Google Campaigns Fit into the Customer Journey. While known to be great at closing sales, Google is also a proven opener. Even paid search campaigns support the entire user journey, with prospective customers searching first on non-branded terms.
Longer-Format Google Search Ads: Will It Matter? Google recently announced responsive search ads, longer-format search ads, modernized text display ads and enhanced responsive display ads. But will they perform better than the old formats?
The Great Disruptor: Is Amazon On Track to Break Up the Google/Facebook Duopoly? Advertisers and industry experts are starting to wonder if Amazon can break up the Google/Facebook duopoly after Amazon advertising revenue racked up $2.2 billion in just one quarter.
Google Weekly Roundup – August 1. Each week, Google releases updates for improving user experience and conversion rates. As marketers, you need to stay up to date with Google’s activity to maintain your brand’s performance.
Google Weekly Roundup – July 25. Each week Google releases updates and invents new methods for improving user experience and conversion rates. Here are the big stories that may influence digital marketing strategies and performance.
Google Weekly Roundup – July 18. Here are the big stories, announced by Google during the week starting July 9, 2018, that may influence digital marketing strategies and performance.
Google Knowledge Panel: What to Know About Verification. Businesses can now be verified on Google to edit their Knowledge Panel, Search and Maps results and more.
Google Weekly Roundup – July 11. Knowing and understanding advancements and changes made by Google is essential to help you maximize your digital marketing, paid search and organic search opportunities.
Google Weekly Roundup – June 27. Here are the big stories, announced by Google during the week of June 18, 2018, that may influence digital marketing strategies and performance.
Google Weekly Roundup – June 20. Stories from Google week of June 11: transparency for consumers, pride celebrations, keeping prospective college students in Google results page, dad-related searches, Google Assistant capabilities.
Google Weekly Roundup – June 13. Catch up with Google’s latest news from the week of June 4. From iHop to scratch-and-sniff stamps, being in the know for these micro-moments can help your brand drive traffic to your site.
Amazon Alexa vs. Google Assistant: Differences in AI Marketing. As Amazon Alexa and Google Assistant gain even more popularity, your brand should be considering marketing on at least one of these technologies.
Are Google’s Advertising Changes Selfless or Self-Serving? You Decide. Chrome Ad Blocker & Google Auto Ads are intended to better connect site visitors with relevant content. But as an advertiser, there are additional implications to consider.
Anti-Trust Investigation Into The Big 4: Just the Facts. The current inquiry into the antitrust violations by big tech has been taken up by the House Judiciary committee, but the investigation is unlikely to yield conclusions anytime soon.
Leveraging Position Zero: Steps to Optimize Your Content to Drive Traffic from Google Quick Answers. Quick Answers can enhance brand visibility, but placement requires strong answers & proper formatting. Learn how to optimize your content & drive traffic to your site.
The Horror of Google Penalties and How to Avoid Them. There are certain rules of survival in horror movies. Similarly, Google has its own set of rules. Learn how you can avoid Google Penalties.
Optimizing for Conversions? Don’t Rely Solely on Google Attribution. Unless you are pushing offline conversion data from your CRM back to AdWords and/or DoubleClick, Google Attribution looks ONLY at pre-lead data and does not incorporate post-lead conversion milestones.
The Google Fred Update: 5 Crucial Facts to Know. The newly released Google Fred search engine algorithm update is already in motion. In this post, we’re sharing 5 important facts to help you understand & react to Fred.
5 Ways to Combat the New Google Layout and Boost Your Website Traffic. After all the changes Google has made recently, including the removal of the right rail, it may seem like you have no influence over your website’s rankings.
Google’s Local 3-Pack Changes Are Here. Perspectives from DMS SEO and paid search experts on the Google Local 3-Pack and location extensions showing on Google Maps.
Bing Performance Is Lagging Behind Google. Recently, we’ve seen a dramatic downward shift in Bing’s performance, resulting in significant gaps between the conversion rates of Google and Bing. With CPAs up to 4x greater for Bing campaigns.
Google Announces More Mobile-Focused Enhancements. The Google team introduced exciting new products designed to help marketers succeed in today’s mobile-first world: longer text ads, individual device bids, responsive display ads, ads in maps.
Two Months Later Part 2: SEO Didn’t Get Hit as Hard as Anticipated due to Google Removing Right Rail Ads. Google removed the right rail of paid ads from search engine results pages (SERPs). After two months, we report minimal impact on paid search or SEO.
Two Months Later: The Impact of Google Removing Right Rail Ads on Paid Search Campaigns. We forecasted a slight decline in impressions. And we were right. We anticipated rising CPCs, but they’ve been minimal. Despite increased competition, we’re still securing top ad positions.
Google Removes Right Rail Ads: How Will this Impact Your Paid and Organic Search Efforts? Google announced a change to how results are displayed on desktop computers. The previous layout of up to three ads on top and a series of ads down the right rail has been replaced with four paid ads.
Google Universal Analytics – What You Need To Know. Google's Universal Analytics allows for tracking of users across multiple properties, including websites, mobile applications and other web devices – like gaming consoles.
Google Education – Q4 In Review. Google’s findings reflect much of what we already know: paid search is one of the most effective performance marketing channels available, but that effectiveness has caused the space to become crowded.
Google AdWords Product Update: What This Means For You. Last week Google announced a big change to their AdWords platform with the roll-out of Enhanced Campaigns. Enhanced campaigns are designed to help advertisers more successfully market to customers.
Four Google Analytics Features to Help Improve Your Website. Over the past year, the team at Google has rolled out a variety of new features and improvements to the Google Analytics package. These changes have made this free tool even more robust.
Three Reasons that Google+ Pages Are the Most Disappointing Christmas Present Ever. Playing with Google+ Pages for Businesses is like unwrapping the world’s most disappointing Christmas present. Here’s three reasons why.
Decloaking the Google WAP Mobile Universe: Why Your Mobile Campaign May Be Missing 65% of the Market. The rapidly growing mobile market offers a great platform for brands to extend their brand message and engage prospective customers. So, it’s not surprising that we’re seeing a huge growth in mobile.
Measuring the Impact of Google’s Search Update: Panda. Google has done it again. Recently, Google conducted the “Panda Update.” If you pay attention to tech news, you may know this reshuffling of search rankings as the “Farmer Update.”